module 4

Question 1

what is business plan?

Answer 1

is a dual- purpose document used both inside and outside the firm. inside the firm, helps the company develop a road map to follow to execute strategies and plans.
outside the firm, it introduces potential investors and other stakeholders to the business.

Question 2

Elements of a Business Plan

Answer 2

Executive summary
Products and services
Market analysis
Marketing strategy
Financial planning
Budget/Project Cost
Appendix