Module 4 - Entrepreneurial Creativity Flashcards
(12 cards)
- ability to make something out of limited resources.
- produced through imaginative skills
- thinking process in which original patters are formed and express
- discovery of new knowledge with respect to new market needs.
Creativity
Entrepreneurs should…
Entrepreneurs should envision more exceptional ideas for new mode of experience to prosper.
Creativity is an innate personality that is affected by the individuals’ family, social, cultural, and economic environment.
Model of Creativity
What are included in model of creativity?
(1) parents and family
(2) personality traits
(3) specific are and network
(4) readiness to create
(5) incubation
(6) niche
(7) people assisting or impeding
(8) creative process
(9) awareness of what is acceptable
(10) the creation
The goal of differentiation of the business is to…
To create competitive advantage which helps companies differentiate their strength over competitors.
To obtain competitive advantage, entrepreneurs must be:
(1) must be familiarised with the industry and potential competitors
(2) must observe how other business differentiate themselves
(3) must gather relevant information by questioning techniques
(4) must evaluate and develop ones own ideas
(5) must broaden communication through brainstorming
Business Life Cycle…
(1) Idea
(2) Opportunity
(3) Start up
(4) Managing
(5) Finding ways
Focus on questions, examining the well known truth
Idea
Embrace uncertainty and experimentation
Opportunities
Engage in a positive attitude, and build and lead to cross functional creative teams
Start up
Protect your business firm from bureaucracy; provide your team with diverse experiences at work
Managing
Challenge yourself by looking for different opportunities, balanced work and life
Finding ways
