MODULE 4 (IDEK WHY NO MODULE 3 DRIA SA REVIEWR PRO OK RA KAAU🥰🥰🥰) Flashcards
(27 cards)
The percentage of global population using social media (as of 2019).
42%
A positive effect of social media on communication.
Faster information sharing
A negative effect of social media on communication.
Reduced face-to-face interaction
Name 3 negative effects of social media on communication.
1) Reduced face-to-face interaction,
2) Spread of fake news,
3) Language degradation (e.g., “kk”).
Fabricated audio/video of people saying/doing fake things.
Deep fake
How has social media made communication more “personal” in the digital age?
It provides “inside perspectives” (e.g., live videos from war zones) and “emotional immediacy” (e.g., emojis, reactions).
Define fake news and its two main purposes.
- Fabricated stories with no verifiable facts.
- Used for propaganda (mislead) or clickbait (economic gain via ads).
What are the four dangers of fake news?
- Business harm: Fake CEO statements can crash stocks.
- Political influence: E.g., “Pope Francis endorses Trump” (2016 viral hoax).
- Personal harm: Photoshopped intimate images ruin reputations.
- Echo chambers: Fuels rumors and divides communities.
How can you spot fake news? (List 5 methods)
- Check the headline: ALL CAPS/excessive punctuation = red flags.
- Use Google Images: Reverse-search to verify photos.
- Question the Publisher: Look for “About Us” pages or author bios.
- Domain authority: Prefer .gov/.edu over obscure sites.
- Check more sources: Find 2+ reliable sources confirming the story.
Name three fact-checking websites.
Politifact, FactCheck.org, AllSides.
Define advocacy communication and its goal.
Planned messaging to influence policy/societal change (e.g., climate campaigns).
Goal: Move audiences from awareness → action.
What are the four essential elements of effective advocacy?
- Clear vision.
- SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound).
- Audience knowledge (tailor messages to policymakers vs. public).
- Multi-channel delivery (e.g., protests + policy briefs).
What is a policy brief? What does it include?
A 1-2 page document summarizing research + actionable recommendations (e.g., “Ban single-use plastics by 2030”)
How does lobbying work? Give an example.
Direct persuasion of policymakers (e.g., oil companies lobbying against renewable energy laws).
What are three tools for advocacy communication?
- Infographics (visualize data).
- Protests/demonstrations (public pressure).
- Dynamic websites (share updates/voices from the field).
Is the resource easy to share? Take a meme for example. They get shared a lot, but the content isn’t reliable at all. It’s created by a random person with a random opinion with or without checking the facts.
Easy sharing
Does the headline use excessive punctuation or capital letters? It might be a good thing to dig a little deeper. It’s screaming for your attention like a trap.
Check the headline
Can you use Google’s image search tool to fact check and research images? Check out videos to find out how to distinguish real images versus fake ones.
Use Google images
Did you find this resource through an advertisement or promoted content? If it was advertised, the resource is less reliable than content that reaches you organically.
Examine how you found it
Does the example link to or cite official sources or expert opinions? Or does it only use anonymous “insiders” as sources?
Verify links and sources
What institution publishes this document? Can you use Google Advanced Search to limit results to government or university websites by entering “site:.gov” or “site:.edu”?
Domain authority
If you come across a page with many broken links, what does this suggest about how up-to-date its information is?
Check if it’s up-to-date
How many other reliable sources are reporting the same information? The more sources confirming the facts, the more likely it’s true.
Cross-reference sources
Are you intensely hoping the information is true or false? This emotional bias might cloud your judgment about its accuracy.
Assess your emotional state