MODULE 5 Flashcards
The designer also follows the rules inorganizing and placing the different elements in making website design.
Website
The elements and principles of design are the ________ ________ of a successful __________ _________.
The elements and principles of design are the building blocks of a successful beautiful design.
What is the elements of design?
These are the things or tools that make up a design
What is the Principles of design?
The Principles of design are what we do to those elements.
These are the materials or tools to make different designs or Arts.
The Elements of Design
defined by points moving in space. It cancreate a sense of movement or direction in your design.Line is can be smooth, rough, straight, curve, broken, thickor thin.
Line
an enclosed space, the boundaries ofwhich are defined by other elements of art like lines, colors,values or textures. Shapes can be used to create patternsand draw the viewer’s attention.
Shape
Applying motion to create the visual illusion of movement. Usehorizontal direction for calmness, stability and tranquility while vertical direction foremotions of balance, formality and alertness.
Direction
the relationship of the area occupied by one shape to that of another. Largeelements means more significant than the small one.
SIZE (SCALE)
refers to surface appearance of an
object given by the dimensions, form, thickness, arrangement, and amount of its basic parts.
TEXTURE
light redirected off objects. It is used
to create curiosity and emotions to the viewer’s. It has three main characteristics: hue (these are red, green, blue, etc.), value (lightness/ darkness), and intensity (saturation, or amount of pigment) and temperature (warm and cool).
Color
What are the elements of design?
Lines
Shape
Direction
Size (Scale)
Texture
Color
These are the rules that help you organize and place the materials to make artsor designs.
The Principles of Design
What are the principle of design?
Balance
Proximity
Alignment
Repetition, Pattern, and Rhythm
Contrast
Space
the state of equal relationship. It means equaldistribution of visual weight in a design. It can be achieved by adjusting the visualweight of each element, in terms of size, color, textures, shapes or contrast.Balance in graphic design provides stability and structure to a design.
BALANCE
What are the different kinds of of balance?
Symmetrical balance
Asymmetrical balance
Radial balance
occurs when identical weights are on equal sides ofa composition.
Symmetrical balance
occurs when a design have unequal graphic weight oneither side, but those unequal graphics need to balance each other (un-evenlybalanced).
Asymmetrical balance
occurs when the design elements swirl out from a centralaxis (emanating from a central point)
Radial balance
maintains a relationship between items that go together.It helps creates organization by grouping the same elements together or in close proximity. The elements should be connected visually.
Proximity
refers to lining up the elements of a design along the top, bottom, center or sides of the elements. It allows us to create order and organization in our design.
Alignment
duplicates thecharacteristics of similar elements to contribute to design consistency.
Repetition
a regular arrangement of alternated or repeated elements like shapes, lines or colors;
Pattern
a combination of elements repeated, but with variations.
Rhythm
