Module 5 part 1 - remembering

Question 1

memory definition

Answer 1

an active information processing system that receives, organises, stores and recovers information through the processes of encoding, storage and retrieval

Question 2

what is memory encoding

Answer 2

the process through which information from the senses is converted into a form that can be stored and represented in memory

Question 3

what is memory storage

Answer 3

the retention of information over time

Question 4

what is memory retrieval

Answer 4

accessing and recovering stored information for reuse

Question 5

Atkinson and Shiffrin’s multi store model (1968)

Answer 5

represents memory as consisting of three separate components of called the sensory, short term and long term memory

Question 6

what is sensory memory

Answer 6

is the entry point of memory where incoming sensory information is stored for a very brief period

Question 7

what is iconic memory + theory

Answer 7

the brief sensory memory for incoming visual information 0.2-0.4 seconds

-sperling (1960)
showed 12 letters for 1/20th of a second, most could only recall 4 or 5 letters

Question 8

what is echoic memory + theory

Answer 8

the brief sensory memory for incoming auditory information 3-4 seconds

-cowan et al (2000)

Question 9

short term memory

Answer 9

a memory system with limited storage capacity in which information is stored for a relatively short time unless renewed

when you pay attention to info in sensory memory, it has entered STM

Question 10

STM memory duration + theory

Answer 10

12-18 seconds

-peterson & peterson (1959)
participants given trigrams and given a distractor then asked to recall, after 18 sec no one could remember