Module 8 Promotion Flashcards
1
Q
Promotion mix
A
- Advertising
- Personal selling
- Publicity and public relations
- Sales and promotion
2
Q
Formulating a stratgey
A
- Define objectives
- Determine a target audience
- Choose appropriate social media platforms
- Create engaging content
- Schedule posts
- Measure social media perfomance
3
Q
Advatages of Advertising
A
- Useful to create a long-term brand image
- Possible ‘dramatic’ impact on customers
4
Q
Disadvantages of Advertising
A
- Difficult evaluating the effectiveness of advertising
- Traditional advertising can be expensive
5
Q
Advantages of Personal Selling
A
- Develop long-term customer relationships
- Satisfy individual customer requirements
6
Q
Disadvantages of Personal Selling
A
- Potentially high cost per customer contact
- Higher exposure to people issues
7
Q
Advantages of Publicity and Public Relations
A
- Used to promote the whole company and all of its products and services
- Customers see it as less biased information
8
Q
Disadvantages of Publicity and Public Relations
A
- Impossible to control media comment and reactions to publicity
- Difficult to assess the effects on sales and profits
9
Q
Advantages of Sales Promotion
A
- Easy to monitor sales performance
- Stimulate immediate purchases
- Create interest in a new product
- Get rid of obsolete stock quickly
10
Q
Disadvantages of Sales Promotion
A
- Don’t guarantee customer loyalty
- Could create a harmful price war
- High-quality image could be damaged
- Difficult to coordinate promotions
11
Q
Key factors of decining to use influencer marketing?
A
- Transparency
- Authenticity
- Vetting
