Monopoly Flashcards
(8 cards)
1
Q
Monopoly
A
Monopoly is a market structure in which there is only ONE dominant firm which sells a unique product, has price-making power and in which there are significant barriers to entry
2
Q
3 Assumptions of Monopoly
A
- Single seller / Dominant Firm
- There are no close substitutes
- There are significant barriers to entry
3
Q
5 Barriers to Entry
A
- Economies of scale => Lower Average Costs
- Branding => Consumer Loyalty
- Aggressive Tactics
- Cutting prices
- Advertisement
- Takeover
- Legal Barriers: patents, licenses, copyrights, public
franchise, trade restrictions - Control of essential resources
4
Q
Economies of Scale
A
Decreases in the average costs of production over the long run as a firm increases all its output
5
Q
Demand & Revenue Curves - 3 Relations
A
- Demand Curve = Average Revenue Curve = Price
- As price falls, total revenue initially increases, and then decreases
- Marginal revenue curve is steeper than average revenue curve
6
Q
Profit Maximization
A
- If P > ATC at MC = MR, firm is making maximum profit
- If P < ATC at MC = MR, firm is making minimum loss
- If P = ATC at MC = MR, firm is breaking even
7
Q
Revenue Maximization
A
MR = 0
8
Q
Shut Down Price
A
P < AVC