Monopoly Flashcards

(8 cards)

1
Q

Monopoly

A

Monopoly is a market structure in which there is only ONE dominant firm which sells a unique product, has price-making power and in which there are significant barriers to entry

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2
Q

3 Assumptions of Monopoly

A
  1. Single seller / Dominant Firm
  2. There are no close substitutes
  3. There are significant barriers to entry
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3
Q

5 Barriers to Entry

A
  1. Economies of scale => Lower Average Costs
  2. Branding => Consumer Loyalty
  3. Aggressive Tactics
    • Cutting prices
    • Advertisement
    • Takeover
  4. Legal Barriers: patents, licenses, copyrights, public
    franchise, trade restrictions
  5. Control of essential resources
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4
Q

Economies of Scale

A

Decreases in the average costs of production over the long run as a firm increases all its output

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5
Q

Demand & Revenue Curves - 3 Relations

A
  1. Demand Curve = Average Revenue Curve = Price
  2. As price falls, total revenue initially increases, and then decreases
  3. Marginal revenue curve is steeper than average revenue curve
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6
Q

Profit Maximization

A
  1. If P > ATC at MC = MR, firm is making maximum profit
  2. If P < ATC at MC = MR, firm is making minimum loss
  3. If P = ATC at MC = MR, firm is breaking even
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7
Q

Revenue Maximization

A

MR = 0

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8
Q

Shut Down Price

A

P < AVC

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