Mood boards Flashcards
(7 cards)
1
Q
What is a mood board?
A
A pre-production document usually the first document ever produced.
2
Q
What is a mood board used for?
A
To stimulate creativity and inovative ideas
To assist in the generation of ideas
To collect ideas and give a ‘feel’ of the product
3
Q
Name 3 things you would find on a physical mood board.
A
- images
- fonts
- colour schemes
- textures/fabrics
- previous examples or inspiration
4
Q
Name 3 things you would find on a digital mood board.
A
-images
-fonts
colour schemes
-previous examples or inspiration
-sound
5
Q
What is the purpose of a mood board?
A
To give clients or project managers a “feel” for the product.
6
Q
When is it suitable to use a mood board?
A
- magazines
- posters
- banners
- new products(toys or cars)
- book covers
- animated short film
- company website
- computer game
7
Q
When is it NOT suitable to use a mood board?
A
-radio advert
