MOTHER FUCKER GET YO MIND RIGHT Flashcards
(37 cards)
What the fuck is a media plan?? HMMM?
a written document summarizing the objectives and strategies pertinent for placing a company’s brand messages.
You know what a goddamn banner ad is?
Yea you know what a mofuckin bitch ass banner add is no one cares about them.
What is a skyscraper ad?
Extra-long, skinny ads down the side of a Web site; response rates can be 10x traditional banner ads
GOTDAMN
What is a pop up??? PSHH
A pop up is Intrusive, annoying, less common
What’s a Superstitial?
20-second video commercial
You know about the aperture concept in media planning?
Aperture: when consumers are most receptive to a brand message. The goal is to reach the right people at the right time with the right message.
What are gross rating points or GRP? What’s their significance?
GRPs (Gross Rating Points) are found by multiplying each media vehicle’s rating by the number of insertions, then adding up the total of all the vehicles.
What’s the flighting media schedule?
Alternating periods of intense advertising activity (bursts) and no advertising (hiatus)
What’s the pulsing media schedule?
Advertising is intensified (peaks) before an aperture and reduced to lower levels (valleys) until the aperture reopens; bursts of activity
What are the two hats that internet media wears???
- Medium (Like TV or print)
2. Separate MARCOM (Advertising, events, P.R. etc)
What’s a landing page? N-word?
The page you get hyperlinked to when you click on an ad.
What’s a pre roll? (NOT A JOINT LOLOL)
AD video before a youtube video. Makes advertisers confident target market will see ad.
Fuck is Adwords?
Googles advertising model. The shit that costs companies money when you click on it (rumor has it)
What’s the DMA?
Designated market area- The area a frequency or campaign can range.
What is a spot buy?
Buying significant ad spots that are in the appropriate region or DMA
What’s the fragmented audience?
People can see endorsements through all sorts of ways like on their phones, on TV, or on their phones. Companies have to decide what audience to buy ads for.
You know what convergence means?
Everything is coalescing on the internet. YOU KNOW WHAT COALESCING IS?
What’s share of voice?
The ability to get attention, primarily connected to money. Also related to brands fame.
What does an impression in advertising do?
Estimates actual readership
What is the goal of a media rep?
Sell space in print and time for a variety of media
Having a bleed page in a magazine means??
Ad has no border and takes up the whole magazine page
What is an affiliate? What’s an affiliates relationship with its radio or TV network?
Privately owned television station with a contractual relationship with a network
What’s cable TV’s early purpose?
To improve reception in certain areas of the country, particularly mountainous places and large cities
Remember! share is always larger than rating
Mother fucker
