Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Spring '23 > Mrts 1310 exam 2 > Flashcards

Mrts 1310 exam 2 Flashcards

(86 cards)

Start Studying
1
Q

“Break” the Story

A

Coming up with each individual scene for that story and arranging those scenes in their proper order as they’ll appear in the script.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Alan Freed

A

First to play ‘race’ music- Black versions of early rock- to his mostly white audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Amos ‘n’ Andy

A

Created and starred 2 white guys (Freeman Gosden ‘Amos’ and Charles Correll ‘Andy’) who performed blackface and characterized black people/dialect. Despite the racism of the show, it gave white ppl a glimpse into the lives of black ppl. Showed everyone that we all have the same basic needs and desires

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Casey Kasem

A

Debuted the Top 40 format still used by radio stations today

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

CPB

A

Corporation for public broadcasting. The corporation that set up npr in 1970

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Early radio technology

A

heavy equipment that was difficult to move

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

First African American radio star

A

Hattie McDaniel on the show Beulah

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Hot Clock

A

A visual representation of an hour on a clock face. Each minute is categorized into something to be done at that time. There is where the types of songs will be played, along with commercial times, times for weather, traffic, sports etc. Also directs the host when to speak on-air

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How a tv show gets made

A
  • Pre-production
    ○ Breaking the story, episodes go to dp and directors, the art department gets involved
    • Production
      ○ Schedule to the max, table read, camera blocking, shoot
    • Post-production
      ○ Editing, sound designing, vfx artists
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How Streaming services make money/negotiate contracts

A

by selling advertising or with the subscription model; licensing deals; by determining what content viewers want o see and how long they are watching

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

most popular radio formats today

A

music, news and information, noncommercical

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

narrative tv genres

A

dramas, serial (soap operas and telenovelas), situation comedies (sitcoms), Miniseries

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Network affiliate/agreement

A

Clearance, station compensation, right of refusal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Network key functions

A

communicate and share information and resources

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Non-narrative tv genres

A

Variety shows, game and quiz shows, reality shows, sports, late night talk, news, public affairs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

npr

A

national public radio

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

OTT

A

content that goes over the top of cable and satellite providers in favor of other streaming services

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

PBS

A

public broadcasting also created the public broadcasting service (PBS) in 1969

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

PEG

A

cable also provides space for local public access channels for the PUBLIC, EDUCATION, ANF GOVERNMENT channels ( i.e. the denton city channel)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Pilot season

A

Pilot season is a period of time every spring when the fate of roughly 75-100 tv shows are decided for the upcoming tv season

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

potted palm music

A

bc the studios were meant to look like ballrooms with potted plants such as palm trees

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

radio program director

A

who decides what music is played on the radio and when it gets played

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

radio post-war technical innovations

A

transistor radio and vinyl records

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

radio programming after WWII

A

tv was taking over, so they switched to music formatting- specializing in certain types of music; started being everywhere, handheld radios, radios in cars

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
radio show genres
Comedies, soap operas, dramas, quiz shows, and children's programming
26
reverse compensation
the station may receive several thousand dollars per hour to air certain shows from the network, or may have to pay the network just to air a popular show
27
rise of top 40 format
Dick Clark, a radio DJ, crossed over into television with American Bandstand, with spotlight performers singing their hits in front of dancing teens. the show started in Philadelphia in 1952, underwent changes, and ran through 1989
28
Rock n Roll effects
Rock n Roll fans tuned to radio stations to hear their favorite music, as those popped to the style tried to keep the music off the airwaves and out of record stores. Anti-Rock n Roll rallies and record burning events were held, making the headlines in newspapers. this mad young ppl love the music even more
29
selecting a radio format depends on...
budget, local audience characteristics and size, the number and strength of competing stations, potential ad revenue
30
syndication
the distribution to local tv stations, cable networks, and streaming services. Local tv station affiliates and independent stations who are not affiliated with a network depend on syndicated shows to fill their airtime and build Advertising
31
first- run syndication
not designed for prime-time network airing; usually slotted for mornings, afternoons, and early evening slots ie jeopardy, eleen, judge Judy, Maury
32
off-network syndication
once they are still shown as regular scheduled programming on one of the broadcast netoworks ie. big bang theory, family guy, black ish, modern family
33
Todd Storz
realized that there were 40 popular songs young ppl were buying and decided to boost stations buy focusing on those 40 songs. thus creating the top 40 format that is still in use today
34
tv prime- time
a traditional source of off-network syndication, online and foreign syndication, and mobile media sales
35
Stripping (tv programming strategy)
schedule episodes of a show on different days of the week
36
anchoring (tv programming strategy)
begin primetime with a strong program- the anchor show
37
tent poling (tv programming strategy)
schedule a strong show after a weak/new show and the right before a new/weak show
38
hammocking (tv programming strategy)
a weak show is sandwiched between two strong shows; during premiere weeks, a new series may be aired on several nights
39
Lead in (tv programming strategy)
a strong show is ahead of a new/weaker show to boost the ratings
40
lead out (tv programming strategy)
low rated show is scheduled right after a popular show, hoping audience will stay
41
bridging (tv programming strategy)
used mainly by cable and premium cable channels; stat/stop programming at non-traditional times
42
seamless programming (tv programming strategy)
one show immediately follows another without a commercial to break up; doesn't show full or any beginning or ending credits, uses split screen to show both
43
countering (tv programming strategy)
also known as a counter programming; offering a clear alternative strong competitior
44
blunting (tv programming strategy)
offering an almost identical show opposite a competitor; head to head programming
45
stunting (tv programming strategy)
pull a special 'stunt' during sweeps; may add a 'special'; add guest stars; change programming at the last minute
46
supersizing (tv programming strategy)
type of stunting used for sweeps; pull weeks shows off, extend length of hits- creates a special; sometimes a big surprise is promoted; seamless- eliminates breaks between strong shows
47
rotating (tv programming strategy)
alternate weeks with the same series
48
repetition (tv programming strategy)
used mainly by cable networks; schedule a movie to air several time during the same week or day
49
doubling (tv programming strategy)
run more than one episode of a show back to back
50
strip sampling (tv programming strategy)
new series on different nights during premiere weeks; horizontal stripping
51
what kept radio viable
rock n roll
52
who pays for programming and how
networks and production company's pay. Once the show has aired on a network, it can be sold for syndication. networks buy the rights to the show, then make money selling commercial slots to advertisers
53
ARPAnet
advanced research projects agency network; a communication system that would survive a nuclear attack
54
bandwidth
the wider the bandwidth, the faster the speed and the larger the amount of information can flow
55
CERN
European laboratory of particle physics
56
cookies
remember pieces of information about a website you can vist. Can use information to advertise for things you like on other websites
57
dark web
meant to be publicly accessible, but need a specific software that encrypts and anonymizes you (illicit stuff)
58
Deep web
the stuff on the internet that you can't bring up with google (private social media profiles, medical and scientific records)
59
DNS
domain name system; assigns text based name to numerical IP address
60
First Email
Sent from UCLA in 1969, was supposed to say login but just said 'LO'
61
HTML
Hypertext markup language; a programming language that lets users view a website in any order, simply by clicking button, links, or icons
62
ICANN
coordinating the management of the technical elements of the DNS to ensure universal resolvability so that ll users of the internet can find all valid addresses
63
internet
a worldwide network of computers, and is considered a mass medium, the way connect to each other in order to share information
64
IP address
a unique address that identifies a device on the Internet or local network. IP stands for internet protocol
65
ISP
internet service provider
66
Napster
A platform that allowed people to illegally download songs an an mp3; the recording industry association of America got involved and sued over 260 ppl
67
podcasting
it is estimated that there are one million podcasts, with 29 million episodes! over 50% of American homes are podcast fans!
68
RSS
a web feed that allows users and applications to access updates to websites in a standardizes, computer-readable format
69
second screening
watching a tv show on a service such as Netflix while also on a computer or mobile device texting with friends about the content, looking up information about the show, or engaging in the content in other ways
70
SNS
social networking site
71
TCP/IP
transmission control protocol/interent protocol computers constructed with the different hardware schemes could communicate quickly and reliably
72
Tim berners-lee (father of WWW)
was tired of how difficult and slow it was for computers to 'talk' to each other, so his spare time, he wrote code that would allow the computers of all types to exchange information. this code became the basis for the World Wide Web
73
Top level domains
1. google, 2. YouTube, 3. Facebook, 4. china search engine BaiDu, 5. wikipedia
74
UGC
User-generated content; content that doesn't have to adhere to the traditions fact-checks and verification used in traditional journalism; not verified info
75
WWW
Metaphor, a big virtual city where we communicate with each other through web languages with browsers acting as out translators
76
Ambient Awareness
Being aware of there other without being near them, having to ask anything from them
77
BBS
Bulletin board system; created in late 70s, users could post messages/ read messages from others, early bbs allowed just one person to log on at a time,
78
Citizen journalism advantages/disadvantages
blogs; it doesn't not follow the standards that journalists have to/news on social media provides many opportunities for misinformation and "fake news"
79
Differences between social networking and social media
social networking; web-based services, users create a profile within bounded system, users organize lists of other users to connect, users view and move across connections within the systems
80
HTTP
hypertext transfer protocol is an application layer protocol in the internet protocol suite model for distributed, collaborative, hypermedia information systems
81
Negative effects of social media
online hyperactivity weakens concentration and causes constant distraction; blamed for 'dumbing down' the news
82
Nomophobia
fear of being without ones mobile device
83
Online data collectors/problems/california soultion
google, Facebook, apple; stealing data; California
84
RC
Internet relay chat; debuted in 1988, early form of instant messaging; first form of now-to-one real-time chat
85
social media standards
publish user-generated content (UGC) on site accessible to others; UGC must show some create effort; UGC must be created outside professional routines and standards
86
Fathers of internet
vern cerf and bob khan

Spring '23 (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions