Multimodality Flashcards

(41 cards)

1
Q

refers to the strategic use of two or more communication modes to make meaning

A

Multimodal

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2
Q

images, gestures, music, spoken, and written language are examples of ______?

A

Communication Modes

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3
Q

TRUE or FALSE

Multimodal text does not have to be always digital

A

TRUE

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4
Q

one that combines at least two or more modes of communication (words, sounds, actions, images) in a medium.

A

Multimodal Text

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5
Q

abstract or nonmaterial means of making meaning

A

Modes

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6
Q

Words, sounds, images, gestures, texture, and color are some examples of ______?

A

Modes

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7
Q

material forms that realize the modes

A

Media

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8
Q

computer screen, wall, clothing, paper, poem, a piece of wood, a photograph, and audio/video recording are examples of _______?

A

Media

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9
Q

TRUE or FALSE

There can be many modes in a medium

A

TRUE

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10
Q

TRUE or FALSE

To go multimodal is to converge different communication modes in a medium (e.g., poster or video) and take into consideration all the modes in constructing for or extracting meaning or the message from the text

A

TRUE

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11
Q

Analyzing multimodal texts necessitates additional literacies in what forms?

A

Visual literacy
Critical literacy
Multimodal literacy

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12
Q

refers to one’s ability to understand, interpret, and evaluate visual messages

A

Visual literacy

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13
Q

requires reading and filtering texts for certain agenda or learning purposes

A

Critical literacy

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14
Q

it encourages individuals to understand and question the ideas, attitudes, values, and beliefs of written texts, visual applications, and spoken words

A

Critical literacy

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15
Q

deals with comprehending varied means of knowledge representations and meaning-making

A

Multimodal literacy

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16
Q

To analyze and evaluate the texts, critical readers and viewers need basic knowledge of __________?

A

Semiotics

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17
Q

study of signs and symbols and its use and interpretation

18
Q

can take the form of words, images, objects, sounds, odors, flavors, actions, or objects

19
Q

Three types of signs or three ways you can signal your meanings to others

A

Icons
Indexes
Symbols

20
Q

Stands for something that it imitates, replicates, simulates, and resembles.

Examples: drawings of all kinds, diagrams, photos, onomatopoeic words e.g. buzz

A

Iconic (Icon)

21
Q

Stands for something that it points or relates to or indicates implicitly or explicitly.

Examples: the sight of smoke indicating fire; the dark clouds in the sky are a sign of impending rain; a person waving his or her hand is saying hello

A

Indexical (Index)

22
Q

Does not resemble what it means in its form but by convention or agree

Examples: social symbols (rose, flags, etc.), language in general (letters, words punctuations), math symbols

A

Symbolic (Symbol)

23
Q

Three levels in signifying or attributing meaning to sign

A

Denotation
Connotation
Ideology

24
Q

Refers to the definitional, literal, descriptive identification of a sign (for linguistic signs, this refers to the meaning a dictionary attempts to provide).

E.g. Dog - an animal with four legs that barks

25
Refers to the socio-cultural and personal associations (ideological, emotional, etc.) of the sign typically related to the interpreter’s class, age, gender, ethnicity, etc. Some are recognized within a culture (e.g., car in Western culture connotes virility or freedom). Example: Dog - human’s best friend; loyal but may be dangerous for it bites
Connotation
26
Refers to a system of ideas or ideals, set of opinions, particular worldview, beliefs of groups or individuals, class, or culture, such as communism, capitalism, feminism, and conservatism. Example: The Hammer and Sickle is the international symbol of the communist movement.
Ideology
27
refers to figurative language, such as simile, metaphor, irony, found in linguistic signs. E.g. You are a dog. (a metaphor)
Rhetorical trope
28
pertains to allusions or references of the signs to texts from other sources, such as existing stories and characters in books found in films. E.g. Achilles heel alludes to the Greek hero Achilles whose heel was the only vulnerable part of his body.
Intertextuality
29
COLOR power, death, mystery, evil, elegance
Black
30
COLOR purity, goodness, light
White
31
COLOR danger, energy, power, passion, love, determination
Red
32
COLOR trust, intelligence, wisdom, authority
Blue
33
COLOR trust, intelligence, wisdom, authority
Yellow
34
COLOR growth, harmony, freshness, fertility, safety, healing
Green
35
SHAPES infinity, harmony, unity, perfection
Circle
36
SHAPES progression, direction, purpose
Triangle
37
SHAPES order, formality, security
Square, Rectangle
38
LINES calm, quiet, relaxed
Horizontal
39
SHAPES strong, rigid, stability
Vertical
40
FONTS serious, traditional, delicate, beautiful, delicate, expensive, warm, old
Serif
41
FONTS modern, streamlined, clean, cool, young
Sans Serif