multiple choice/true false

Question 1

Agenda setting

Answer 1

Traditional media still serves a key agenda setting function

Question 2

Big data

Answer 2

The collection of data so large that traditional analytical techniques do not work

Question 3

Branding

Answer 3

The identity of products is more valuable than the product itself

Question 4

Confirmation bias

Answer 4

The idea that we seek out information that confirms our beliefs

Question 5

Copyright

Answer 5

the exclusive right to use, publish, and distribute a piece of work

Question 6

Couch guy meme

Answer 6

Shows how quickly interpersonal drama can become mass communication

Question 7

Deepfakes

Answer 7

Audio or visual editing that uses AI to manipulate the body and sound

Question 8

Dialogue communication

Answer 8

many to many

Question 9

Digital divide

Answer 9

The social gap between those who can and cannot afford or access digital media. Reflects the socioeconomic trends of access to technology and literacy around digital tools

Question 10

Distributed computing

Answer 10

Individual, autonomous computers work toward a common goal (Wikipedia)

Question 11

Early advertising history

Answer 11

Face to face, word of mouth communication to negotiate and exchange goods and services

Question 12

Equal time rule

Answer 12

News station must afford equal access to airwaves for all candidates, prefers speech of rights of candidates to editorial rights of stations

Question 13

Fairness doctrine (1949)

Answer 13

requires that stations present all sides of controversial issues, allows politicans to responds to an attack

Question 14

First amendment

Answer 14

Doesn’t provide unlimited protection, as in: national security, libel, slander, obscenity

Question 15

Fortnite emote lawsuits

Answer 15

Plaintiffs: violates their copyright
Defendants: cant copyright a dance move

Question 16

Free and open source software (FOSS)

Answer 16

business model that offers free software with source code open to anyone

Question 17

George Carlin’s 7 dirty words

Answer 17

Upheld rights of governments to regulate speech over broadcast airwaves

Question 18

Graphic user interface (GUI)

Answer 18

Shows graphical representation of file structures in the file of folders, icons, and windows

Question 19

Hays code (1930)

Answer 19

Decency standard: must not lower moral standards, must present correct standards, must not ridicule natural or human laws

Question 20

History of internet and World Wide Web

Answer 20

1969, first national computer network, email, internet, WWW, graphical web browsers

Question 21

Interactivity

Answer 21

dialogue occurs simultaneously between a human and computer program. Enables more behavior tracking by companies

Question 22

Legal challenges to deepfakes

Answer 22

First amendment protection, identity theft, defamation, fraud

Question 23

Libel

Answer 23

Written defamation

Question 24

Media conglomeration

Answer 24

Companies that control a large number of media sources across several types of media outlets.

Question 25

Net neutrality

Answer 25

Provides south tiered system, pay by volume of content. Critiques claimed this would destroy the internet as free, open, and democratic

Question 26

Obscenity

Answer 26

material must appeal to the prurient interest, depict sexual conduct, and lack serious literary, artistic, political, or scientific value

Question 27

Patent

Answer 27

Protects the right to produce and sell an invention, rather than a liter or artistic work

Question 28

Produser

Answer 28

User generated content

Question 29

Public sphere

Answer 29

Something approaching public opinion can be formed. Access is guaranteed to all citizens.

Question 30

Section 230

Answer 30

Provision of the 1996 communication decency act. Prevents platforms and ISPs from being responsible for the content they host

Question 31

Shield laws

Answer 31

Protects journalists from libel suits and the ability to maintain anonymous sources

Question 32

Slander

Answer 32

Spoken defamation

Question 33

Social networking sites

Answer 33

Emphasizes the connections among users and network sharing

Question 34

Social responsibility theory

Answer 34

Media is mostly free from government constraints, mostly in democratic societies.

Question 35

Synthetic media

Answer 35

Any AI generated content. Pros: humanize advocacy, age/deage actors, localize content internationally, animate photographs and paintings Con: politics could destabilize

Question 36

Telecommunication act of 1996

Answer 36

Protect public interest, lower prices by bolstering competition, address digital issues like Chanel scarcity, consolidate media business

Question 37

5 c’s of social media

Answer 37

Choice, conversation, creation, curation, collaboration

Question 38

Federal Communications Commission (FCC)

Answer 38

Serves as a police of the airwaves. Goal is to protect natural resource and audience from content and big businesses.

Question 39

The liars dividend

Answer 39

Unclear what is real vs fake benefits those who create and spread fake news. Debunking efforts to legitimize the debate over truthfulness.

Question 40

Trademark

Answer 40

A type of intellectual property that refers to logos or names

Question 41

Traditional vs social media

Answer 41

Traditional: one to many, filter then publish, limited feedback options and opportunities for discussion/critique Social: many to many, publish then filter, multiple senders and receivers

Question 42

Types of social media

Answer 42

Emails, blogs, chat rooms, wikis, social networking sites, etc.

Question 43

Video game history

Answer 43

1962, spacewar, pong arcade game, Atari, Nintendo, game boy, Sony, PlayStation, Xbox, Nintendo wii, mobile games