MuzMatch - Marketing Flashcards
What is marketing
The process of getting people interested in a company’s product of service.
Happens through market research, analysis and understanding your target audiences interests
How do you decide on type of marketing campaign
Depends on where your customers spend time and you have to conduct the market research to decided this.
Types of marketing includes blog, influencer, print and video
What does marketing entail
It is present in all levels of a businesses selling journey. This includes product development, market research, product distribution, sales strategy, public relations and customer support
Storytelling
Neuroscientific studies have shown that storytelling is the best way to capture people’s attention and ensure that a message stays in their memories due to the emotional reaction it brings out.
How to SEO optimise
Long tail keywords in the right quantity, meta descriptions, back links and outbound links as well as image alt text
What types of content have you written
Blogs (listicles, how to and thought pieces)
Social media
Emails
Book chapters
Marketing example: LSE
As marketing officer at LSE paksoc I had the opportunity to work on many different projects including small scale stuff such as promoting the events we put on and trying to get turn out to them.
But a major campaign involved our collaborating with the shahid Afridi foundation in trying to raise money for charity. I led the marketing which included setting up all the various social media channels and promotional content. Since this was a brand new concept, we had to start from scratch so it was a lot of fun playing with different designs and logos etc. But it was a successful collaboration and alongside 9 other unis we helped raise 20k to build schools in Pakistan
Marketing challenge LSE
Logo design for pakweek. Different opinions clashed and it was learning to take the feedback on board for next time and managing different ideas
Marketing examples: CLiKD
So this is very relevant to muzmatch considering it’s also a dating app. But working there has helped me learn many new skills including setting up Facebook ads and carrying out A/B testing to see which ads work best or which CTAs.
Furthermore I’ve learnt more about SEO optimisation that builds on my existing skills from my own blog and how blog marketing can really help build a brand and promote the app to users
Also learnt guerilla marketing strategies such as date escapes which was a fantastic event that combined experimental marketing’s with influencer tactics
