MWQHJ - product guidelines Flashcards
(18 cards)
01
Product should not be fragile and easy to ship
02
Product should not take up too much physical space
03
The product’s inherent value should be ambiguous
04
Avoid branded products
05
Avoid products readily available in large brick and mortar
stores
06
The product should be timeless and not go obsolete
07
Do not sell electronics
08
Start with goods that sell from $15-200
09
Avoid seasonal goods
10
Products that have margins of at least 66%
11
Product costs $10, you need to sell it for $30
12
Has many related products you can expand into
13
Lends itself to customers ordering more than one
14
Consumable products for repeat customers
15
Enthusiast or hobby focused – Dedicated blogs or Facebook fan pages
16
Products that lend itself to content creation
17
Lends to personalization
18
Is embarassing to buy in person