My exam

Question 1

What do i need to include in my notes

Answer 1

Competitors
Market size, share and structure
Target market
Trends
External influences

Costs
Timescale
Media used - Needing a licence to be able to show the movie
- Need to pay the company that makes the movie to be able to use the movie as well as pay them a cut of
what you get from the pop-up movie.
Message communicated
Marketing mix
Appropriateness of campaign

Question 2

C1 Marketing campaign activity

Answer 2

Selecting appropriate marketing aims/objectives to suit business goals

Situational analysis:

• S.W.O.T
• P.E.S.T.L.E

Use of research data to determine:
- Target market

Use of research data to conduct competitor analysis

Question 3

Sales Volume

Answer 3

The Quantity of what they sell

Question 4

Sales Value

Answer 4

The amount of money that they get from sales

Question 5

Sales Growth

Answer 5

Yours and the Competitors %

Question 6

Market share

Question 7

Brand Loyalty / Awareness

Question 8

What is the value of setting marketing objectives?

Answer 8

Marketing strategy

Question 9

Potential problems with marketing objectives

Answer 9

Fast changing external environment

e. g changing legislation
e. g new competitors entering market

Potential conflict between marketing
e.g trying to increase market share by cutting prices may damage

Question 10

Make sure to find out what your customers want and what they want to see from your business.

Increasing competitive markets, consumers have a greater choice over where they buy their goods and services

For an organisation to meet its business objectives it

Question 11

Would you rather sell for premium quality or would you rather get people to pay lower prices?

Answer 11

Lower prices are better as it could attract more customers

Question 12

What can make people poorer of which can affect there exposiable income?

Answer 12

Increased national insurance

Increased electric and gas bills

Increased food costs

Question 13

If you are to make prices to cheap it can make people think that your business do not produce good quality.

Question 14

P.E.S.T.L.E

Answer 14

Political
Economic
Sociological
Technological
Legal
Environmental

Question 15

Before talking about it in the

Question 16

Product

Answer 16

Choice of movies
Technology that you use 
Environment
Food and Drinks
Merch

Question 17

Price

Answer 17

Value

Question 18

Place

Answer 18

Want to place this business in a place that people know
In a common area
Cost of the venue

Question 19

Running a reviewing session before the place opens and then get some people from the public to test it and compare what it is like to ODEON.

Question 20

What is the annual revenue that the business gets

Answer 20

4.37

Question 21

A.I.D.A model
AWARENESS
INTEREST AND DESIRE
ACTION

Answer 21

The AIDA model can be used to demonstrate the aim of any promotional activity:

Initiate awareness amongst customers
Generate interest for and desire to have the products
Leading to customers taking action to purchase

Question 22

A.I.D.A model
AWARENESS
INTEREST AND DESIRE
ACTION

Answer 22

The AIDA model can be used to demonstrate the aim of any promotional activity:

Initiate awareness amongst customers
Generate interest for and desire to have the products
Leading to customers taking action to purchase

Question 23

Product

Answer 23

Organisations need a balanced marketing mix to meet the needs of its customers.

Question 24

Price

Answer 24

Marketing penetration - charging lower prices for new products to help market and gain market share quickly
Competitive pricing - pricing at a slightly lower price than competition
Strategic pricing - emphasising the quality or brand positioning of a product to allow a higher price to be charged.

Question 25

Place

Answer 25

The place element of the marketing mix involves identifying where the product or service will be sold. Aldi keeps its store layouts simple to limit waste and keep costs down. This means Aldi can focus on offering its customers the lowest possible prices for its products.

When considering new store locations, Aldi takes into accounts:

• The number of people visiting an area as well as the demographic of the area - for example, the population of the area should be more than 30,000 people
• The positioning of the store - Aldi focuses on edge of the town centre locations with good visibility from a main road and not too much competition.
• The accessibility of the store and its public transport links
• The number of perking