Narrative Transportation Theory

Question 1

Definition of transportation theory

Answer 1

Active process of mental immersion into a narrative world, getting mentally involved in the story

Question 2

What is transportation theory trying to achieve

Answer 2

Relating or engaging with customers

Question 3

What does narrative transportation theory offer?

Answer 3

Offer a temp escape from the “real world”

Offers potential for experience temporally a different self, imaging oneself as one of the characters

Question 4

3 types of intertextuality

Answer 4

Cross text

Nostalgic

Out of text

Question 5

Cross text intertextuality

Answer 5

Consumers mental linkages across similarities narratives / texts
I.e comparing different film versions with original text, comparing sim stories with each other etc

Question 6

Nostalgic intertextuality

Answer 6

Consumers mental linkages between a narrative/ text and ones ideas of a nostalgic past.

I.e. longing for the good old days when everything was better - fond memories of our younger days etc

Question 7

Out of text intertextuality

Answer 7

Consumers mental linkages between characters / narratives in a text and actual people’s / events in the real world

Mental linkages with ones own personal life experiences

Question 8

Engaging with narrative characters - 3 properties

Answer 8

Sympathy

Empathy

Identification

Question 9

Sympathy - engaging with narrative characters

Answer 9

Feeling with the character as a side patient

Question 10

Empathy - engaging with narrative characters

Answer 10

Sharing the characters feelings based on similar personal experiences

Question 11

Identification - engaging with narrative characters

Answer 11

Feeling the characters feelings as ones own

Enhanced through consumers out of text intertextuality with private experiences