National 5 Course Notes Flashcards

1
Q

What are the sectors of the economy?

A

o PRIVATE - sole traders, partners, private limited companies
o PUBLIC - government organisations
o THIRD - charities and social enterprises

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2
Q

What are the sectors of industry?

A
  • SECTORS OF INDUSTRY
    o PRIMARY
    o SECONDARY
    o TERTIARY
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3
Q

What do businesses do ?

A

A BUSINESS is an organisation that is formed to provide
GOODS and SERVICES.

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4
Q

What type of things do businesses provide ?

A

Businesses provide goods and services.

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5
Q

what type of goods and services do businesses provide ?

A

Businesses provide tangible goods
and intangible services

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6
Q

what are tangible goods ?

A

This means that they can be seen and touched.

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7
Q

what are intangible services ?

A

These are things that are done for others.
Services are INTANGIBLE. This means that
they CANNOT be seen and touched after they
are provided.

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8
Q

What are some examples of goods ?

A
  • Car
  • Newspaper
  • Washing Machine
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9
Q

What are some examples of services ?

A
  • Hairdresser
  • Cleaner
  • Taxi Driver
  • Bank
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10
Q

WHAT TYPES OF GOODS AND SERVICES DO BUSINESSES PROVIDE?

A

Durable
Non-Durable
Consumer
Capital

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11
Q

What is a non-durable good or service ?

A

These goods and services DO NOT last for a long period of time.

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12
Q

What is a durable good or service ?

A

These goods and services last for a long period of time.

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13
Q

What is a consumer good or service ?

A

These goods and services are consumed by
individual private PEOPLE to satisfy their needs and wants.

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14
Q

What is capital good or service?

A

These goods and services are consumed by
BUSINESSES so that they can provide other
goods and services.

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15
Q

what are examples of durable products/services ?

A
  • Car
  • Computer
  • Fridge
  • Washing Machine
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16
Q

what are examples of non-durable products/services ?

A
  • Newspaper
  • Cinema Ticket
  • Meal
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17
Q

what are examples of consumer products/services ?

A
  • Food
  • CD’s
  • Games
  • Clothing
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18
Q

what are examples of capital products/services ?

A
  • Robotics
  • Tools
  • Vehicles
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19
Q

How do businesses provide goods and services ?

A

Businesses have to work to provide goods and services through

a process known as PRODUCTION.

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20
Q

What stages are in the production process ?

A

STAGE 1
INPUT
STAGE 2
PROCESS
STAGE 3
OUTPUT

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21
Q

What happens in the input stage ?

A

At the input stage, a business will have to gather together items that it will need to
make a good or service.

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22
Q

what are raw materials ?

A

RAW MATERIALS are the parts that have to be “put together” to make the good or service. For
example, a business making cars will need to get the body, wheels, engine, etc before they can
make a car.

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23
Q

description of the factors of production ?

A

FACTORS OF PRODUCTION are RESOURCES (useful things) that are used to put the raw
materials together in order to make a good or service.

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24
Q

what are the factors of production?

A

CAPITAL
ENTERPRISE
LAND
LABOUR

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25
Q

what is CAPITAL in the factors of production?

A

Capital describes MONEY and all of the EQUIPMENT it can be used to buy.
Capital has to be paid for through INTEREST (extra money paid from
borrowing or lost through spending). Capital is a MAN MADE resource.

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26
Q

what is ENTERPRISE in the factors of production?

A

Enterprise covers all of the IDEAS for goods and services a business has and
the ORGANISATION OF RESOURCES undertaken by it in order to make these
ideas turn into real goods and services. Enterprise earns PROFITS.

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27
Q

what is LAND in the factors of production?

A

Land is the Earth and all of the NATURAL RESOURCES in it or on it (eg oil,
wood, animals, crops, etc). Land is paid for through RENT (money paid for
the use of the land).

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28
Q

what is LABOUR in the factors of production?

A

The second factor of production is labor. Labor is the effort that people contribute to the production of goods and services. Labor resources include the work done by the waiter who brings your food at a local restaurant as well as the engineer who designed the bus that transports you to school.

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29
Q

Why should businesses be careful about what factor of production they pick?

A

Land is the Earth and all of the NATURAL RESOURCES in it or on it (eg oil,
wood, animals, crops, etc). Land is paid for through RENT (money paid for
the use of the land).

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30
Q

what is the PROCESS stage?

A

The process stage is the most important stage of production because it creates WEALTH. Wealth is
the value of goods or services available.

At the process stage, a business transforms the raw materials into the good or service that it is
producing. It does this through the use of the factors of production. For example, a business making
cars will use capital and labour to build the body of the car, add the engine and mechanics, add the
seats and windows, etc.

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31
Q

why does production create wealth?

A

Production creates wealth because the TOTAL VALUE of the good or service produced should be
more than the cost of the raw materials and factors of production used to make it. This increase in
wealth from production is known as VALUE ADDED, and is can be calculated as follows.

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32
Q

what is VALUE ADDED = OUTPUT VALUE – INPUT VALUE ?

A

For example, when a chip shop buys £1 of potatoes and produces £5 of chips, the value added (and
increase in overall wealth) from production is £4 (£5 – £1).
Production should always aim to create wealth because if it doesn’t then it has been a waste of the
money spent on raw materials and factors of production it used.

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33
Q

what is the output stage ?

A

At the output stage, a business will have created the final good or service that it wants to provide.
For example, a business making cars will now have the finished working car.
However, for many goods and services, the output stage for one business is the start of the input
stage for another.
This is because production and wealth creation for these goods and services has to be repeated in
several different “linked” businesses before they are finally ready. This is because most businesses
do not have the skills or materials to carry out every process required to completely create a good
or service.
When this is the case, all of the businesses whose production processes are “linked” together to make
one good or service are said to form a PRODUCTION CHAIN.

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34
Q

give an example of a production chain ?

A

start chain = farmer

inputs = seeds

process=farming

output = wheat

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35
Q

why do we use businesses to provide goods and services?

A

In every ECONOMY (an area where goods and services are produced and used) there are CONSUMERS.
These are people who buy goods and services to satisfy the following.

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36
Q

what is a need ?

A

These are BASIC goods and services that we
must have if we are going to be able to
SURVIVE.

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37
Q

examples of needs?

A
  • FOOD
  • CLOTHING
  • SHELTER
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38
Q

what is a want ?

A

These are goods and services that we DO NOT
need to have to survive – they are only
wanted by us because they would make our
lives easier or provide pleasure. They are
sometimes called LUXURIES. Consumers’
wants are usually thought to be UNLIMITED
because when someone satisfies one want,
then they will start to think of another one
which they believe will make them even
happier.

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39
Q

what are some examples of wants?

A
  • Holidays
  • Jewellery
  • Fancy Clothes
  • Car
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40
Q

what is consumption ?

A

This process of consumers creating or buying and then using up goods and services to satisfy their needs
and wants is called CONSUMPTION.
It is possible that consumers could produce all of the goods and services that they need for themselves.
In some developing economies this has to be the case because consumers do not have any other choice.
This is because there may be only a limited amount of goods and services available and/or they do not
have the money to make purchases.

However, most economies usually prefer to satisfy consumers’ needs and wants though having
businesses provide goods and services for the following positive reasons.

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41
Q

why do economies usually prefer to satisfy customer’s needs and wants?

A

they prefer it because of the following positive reasons :

EFFICIENCY

ECONOMIC
BENEFITS

SOCIAL
BENEFITS

SOCIAL COST

OPPORTUNITY
COST

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42
Q

what is efficency ?

A

Almost every business SPECIALISES in providing certain goods and services. This means
that the business does what it is best at. Specialisation means that businesses can be
EFFICIENT. This means that they use minimum inputs for maximum outputs and so can
produce their goods and services quickly, with little wastage and to a good standard
because “practice makes perfect” for them!
For the economy this EFFICIENCY means that more goods and services can be made with
the limited factors of production it has available.

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43
Q

what are economic benefits?

A

Economic benefits are MONEY based advantages that occur for a business itself or the
people living and working around it. They happen due to the efficiency from using
businesses to produce goods and services instead of self sufficient individuals.
Examples of economic benefits that can arise include:
* MORE EMPLOYMENT
* MORE WAGES FOR STAFF TO USE TO BUY GOODS AND SERVICES
* MORE WEALTH FOR BUSINESS OWNERS
* MORE TAXES FOR GOVERNMENT TO PROVIDE SERVICES WITH
* MORE GOODS AND SERVICES TO CHOOSE FROM

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44
Q

what are social benefits?

A

Social benefits are things that IMPROVE the QUALITY OF LIFE for the people living and
working around a business because it is producing there.
Examples of social benefits include:
* INCREASED SATISFACTION OF THEIR NEEDS/WANTS
* MORE LEISURE TIME BECAUSE WE DON’T HAVE TO DO EVERYTHING FOR OURSELVES
* POSITIVE ACTION TO IMPROVE WORKING CONDITIONS (eg Fairtrade businesses)
* BETTER FACILITIES (eg schools, roads to support businesses)

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45
Q

Even though most economies agree that the use of businesses can result in benefits, some
people feel that certain businesses can instead cause the negative impacts (known as
EXTERNALITIES).

what are the names of these?

A

SOCIAL COST

OPPORTUNITY
COST

These externalities mean that economies should keep an eye on the activities of the businesses in them
to make sure that they have more benefits than costs for the economy and the people in it.

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46
Q

what is social cost ?

A

Social costs are things that WORSEN the QUALITY OF LIFE for the people living and

working around a business because it is producing there.
Examples of social costs include:
* NOISE POLLUTION
* WATER AND AIR POLLUTION
* TRAFFIC CONGESTION
* OVERCROWDING DUE TO LOTS OF PEOPLE MOVING NEAR THE BUSINESS

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47
Q

what is opportunity cost ?

A

OPPORTUNITY COST exists when you have to make a choice. It measures the amount of
extra “benefit” that you lose out on when you sacrifice one thing in order to get
something that you desire more. For example, imagine you were thirsty and only had
enough money for a bottle of water or a carton of fruit juice. You decide to buy the water
rather than the fruit juice. This decision has an opportunity cost because choosing only
the water means you have lost out on the extra benefit from getting the fruit juice too.
This idea means that businesses that make bad production decisions will create a negative
“opportunity cost” for society. This is because they will have wasted valuable limited
resources and so society will have lost the benefit these resources could have provided if
they had been used in a better way.

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48
Q

what is a business cycle?

A

A business cycle is the process of businesses using the factors of production to produce goods and services that will
satisfy the needs and wants of consumers.

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49
Q

what is the order of the business cycle?

A

Consumers have
NEEDS and (NEW and
UNLIMITED) WANTS.

Businesses identify
consumers NEEDS and
WANTS and decide to
make GOODS and
SERVICES to satisfy
them.

Businesses employ the
FACTORS OF
PRODUCTION to
PRODUCE the desired
goods and services and
increase WEALTH.

Wages from
employment allow
consumers to
CONSUME goods and
services.

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50
Q

how to satisfy consumers needs and wants ?

A
  • FIND OUT WHAT CONSUMERS WANT
  • DESIGN GOODS AND SERVICES THAT WILL PROPERLY MEET CONSUMERS NEEDS AND WANTS
  • PRODUCE THE GOODS AND SERVICES DESIRED BY CONSUMERS TO A PROPER STANDARD
  • TREAT CONSUMERS IN A POSITIVE WAY WHEN THEY ARE BUYING FROM THE BUSINESS
  • MANAGE THE MONEY OF THE BUSINESS SO THAT IT CAN CONTINUE TO SATISFY CONSUMERS
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51
Q

how do businesses aim to satisfy consumers needs and wants?

A

The main way that many businesses try to achieve these things is by employing different teams of
specialised workers (known as FUNCTIONAL DEPARTMENTS or AREAS) to each take on some of these jobs.
However, in some small and medium sized businesses, there are not always specific departments for each
of these jobs and so it can sometimes be certain individuals who become responsible for them.

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52
Q

what are the main functional activities that are undertaken in a business ?

A

1 MARKETING

2 OPERATIONS

3 HUMAN RESOURCE MANAGEMENT (HRM)

4 FINANCE

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53
Q

what is marketing ?

and how is it achived ?

A

The marketing function is responsible for finding out what consumers want and then designing
goods and services that will properly meet their needs and wants.
This will be achieved through activities such as:
* Carrying out MARKET RESEARCH (info on customers and competitors)
* Designing appropriate features for the PRODUCT to be sold
* Deciding on a PRICE that consumers will pay
* Deciding the best PLACE to sell to product to consumers
* Deciding how to PROMOTE the product to let consumers know about it

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54
Q

what is operations?

and how is it achived ?

A

The operations function is responsible for producing the product that marketing has designed to
a proper standard for consumers.

This will be achieved through activities such as:
* Organising QUALITY raw materials and factors of production
* Completing the PROCESS stage of production to high standards
* Making enough finished goods and services to meet consumers DEMAND
* Getting finished goods and services DELIVERED to consumers on time

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55
Q

what is HUMAN RESOURCE MANAGEMENT (HRM) ?

and how is it achieved ?

A

The HRM function is responsible for making sure that staff effectively help operations produce
goods and services to a proper standard for consumers. They also have to ensure that members
of staff treat consumers in a positive way when they are buying from the business.

This will be achieved through activities such as:
* RECRUITING AND SELECTING well qualified staff
* MONITORING and SUPPORTING the work of staff
* Providing staff with TRAINING to improve their operations skills
* Providing staff with CUSTOMER SERVICES TRAINING
* Ensuring staff follow CUSTOMER SERVICES POLICY properly
* DISCIPLINING staff who cause problems for other worker and consumers

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56
Q

what is finance ?

and how is it achieved ?

A

The finance function is responsible for providing and managing the money that marketing,
operations and HRM need for their work. This will ensure that not too much is spent and so the
business can afford pay its’ bills and so continue providing for consumers.
This will be achieved through activities such as:
* RECORDING FINANCIAL (money) TRANSACTIONS
* PAYING BILLS and WAGES
* Creating documents to MANAGE CASHFLOW (money in and out)
* Creating documents to TRACK PROFITS
* Creating documents to TRACK BUSINESS VALUE

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57
Q

Are all businesses the same ?

A

Although all businesses are involved in satisfying consumers’ needs and wants through the business
cycle, there are different types of business.
The main factors which make businesses different from each other can be seen below.
* BUSINESS SIZE
* ECONOMIC SECTOR (business ownership and purpose)
* OBJECTIVES
* SECTOR OF INDUSTRY (business output)
Many businesses formally record information about their specific differences in a document called a
MISSION STATEMENT. This is to make sure that all people involved with the business understand how it
is organised and are encouraged to think POSITIVELY about it because they know how it is likely to affect
them.
Information about the differences between businesses is very important because they will affect the way
it is MANAGED and run. For example, a business set up to make money for the owner would not usually
decide to provide products for free because this would lose money instead of making more.

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58
Q

how many workers should there be to be considered a small business ?

A

These businesses are made up of between 1 and 50 workers.

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59
Q

how many workers should there be to be considered a medium business ?

A

These businesses employ between 50 and 250 workers.

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60
Q

how many workers should there be to be considered a large business?

A

These businesses employ more than 250 workers.

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61
Q

what are the 3 economic sectors ?

A

PUBLIC SECTOR, PRIVATE SECTOR and THIRD SECTOR.

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62
Q

what is the public sector of economy ?

A

PUBLIC SECTOR ORGANISATIONS
The main features of Public Sector organisations are as follows.
* They are set up and owned by different levels of GOVERNMENT on behalf of the public who
have elected them.
* They are run by paid workers and managers and have their progress checked by members of
the Government.
* They are set up to provide goods and services that should improve the quality of life for any
member of the public that uses them.
* Examples of the goods and services that are provided by public sector organisations include
the HEALTHCARE, EMERGENCY SERVICES, EDUCATION, DEFENCE, ROADS AND TRANSPORT
and the WELFARE STATE.
* Most public sector goods and services are free (or only cost a small payment). Public goods
and services are usually free because the money the Government needs to provide them is
collected through the following TAXES.

Tax Payer Example Taxes
INDIVIDUAL * INCOME TAX (money paid from wages earned)

  • COUNCIL TAX (money paid for the use of Local Council Services)
  • STAMP DUTY (tax on buying a house)

BUSINESS * CORPORATION TAX/INCOME TAX (money paid on business profits)
* VALUE ADDED TAX [VAT] (money paid on most goods you buy)
* DUTIES (extra taxes above VAT on specific items – eg alcohol)

U1.1 – Understanding Business: Business Activity
© BEST Ltd Licensed to: Blairgowrie High School
17
The main levels and types of small to medium sized UK public sector organisations that provide these
goods and services can be seen below.

a DEVOLVED GOVERNMENT
In Scotland, Wales and Northern Ireland, some Government policies and public services are different
from those in England. This is because the UK wide Central Government has set up a Devolved
Government for these areas which has powers to make decisions for their own areas on certain
things known as DEVOLVED MATTERS.
In Scotland, the devolved Scottish Government can develop and implement policy on devolved
matters such as health, education, justice, business, rural affairs and transport. The work of the
devolved Scottish Government is managed by the First Minister, the Scottish Cabinet and Parliament.

b LOCAL AUTHORITIES
Local Authorities are responsible for supporting central and devolved Government policies about the
delivery of public goods and services by managing their day-to-day delivery at a local level.
Examples of Local Authority services include local refuse collections, Sports Centres and Libraries.
The work of Local Authorities will be managed by elected LOCAL COUNCILLORS.

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63
Q

what is the private sector of economy ?

A

Private Sector organisations are set up and owned by the individuals who have invested their own
personal money (known as CAPITAL) in them. They are set up to provide goods and services only to
consumers who can afford to pay for them. This is so that these businesses can make extra money
(called PROFIT) for the private benefit of their owners.

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64
Q

what are the main types of small to medium sized private businesses ?

A

SOLE TRADER

PARTNERSHIP

PRIVATE LIMITED COMPANY

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65
Q

what is a sole trader?

A

A sole trader is a self-employed person who owns and runs their own business as an individual.

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66
Q

what are the main features of a sole trader ?

A

The main FEATURES of a sole trader are as follows.

  • Sole traders only have ONE owner who invested and organised all of the start up capital for the
    organisation.
  • In a sole trader, the single owner has the authority (power) to make all decisions themselves.
  • Sole traders usually only sell to consumers in a fairly small LOCAL area.
  • Sole traders usually only employ a few workers and sometimes only consist of the owner alone.
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67
Q

what are the Advantages of being a sole trader?

A

The main ADVANTAGES of being a sole trader are as follows.
* Quick decisions can be made in the business because they are all made by the single owner
without interference. This can allow the business to respond to situations that might need dealt
with quickly, eg chance to invest in an idea.
* There are few laws or rules that have to be followed when setting up a sole trader. This means
sole trader businesses can be easier for people with little business experience to set up and
operate.
* All of the profits from the business can be kept by the single owner. This means that a
successful sole trader can make the owner lots of money quickly. Money taken out of the
business by the owner is known as DRAWINGS.
* Sole traders do not have to share information about their business with anyone (except the
Government for paying taxes). This means they can keep their information about performance
and profits private.

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68
Q

what are the disadvantages of being a sole trader?

A

The main DISADVANTAGES of being a sole trader are as follows.
* The single owner has UNLIMITED LIABILITY for any money owed by the business. This means
that if the business runs out of money, the debt is NOT limited to the money in the business and
so the sole trader will have to pay the rest of the debt using their own money and from the sale
of their assets (valuable things, eg house).
* All losses in the business will have to be accepted by the owner alone which could mean the end
up with far less money than they once had.
* There may be no-one else to share the decision making and work of the business and so this can
be stressful for the owner.
* The skills of the owner might limit what the business is able to do.

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69
Q

what is a partniship ?

A

A partnership is a type of business that has between 2 and 20 owners. Owners of a partnership are referred to as partners.

Partnerships tend to be found in professional practices such as solicitors, accountants and dentists.

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70
Q

what are the main features of a partnership?

A
  • A partnership usually has between 2-20 owners who have each invested some of the start up
    capital for the organisation. Each of these owners is called a PARTNER.
  • In the case of PROFESSIONAL PARTNERSHIPS (eg accounting and legal partnerships) there is no
    limit to the maximum number of owners.
  • In a partnership, each of the different partners will have a say in the decision making of the
    business. The specific amount of control each partner has over decision making will be set out in
    a PARTNERSHIP AGREEMENT.
  • A Partnership Agreement is a legal document that all partners sign when the partnership is
    created. This document sets out all of the partnership’s rules about work to be done and the
    sharing rights for decisions, profits and losses. Usually the partnership agreement will set out
    these rights based on the amount of money invested (eg a partner who invests 50% of the capital
    will normally get 50% of the decision making votes).
  • Partnerships usually only sell to consumers in a fairly small LOCAL area. However, they can
    become big enough to have several premises and so sell to a NATIONAL (countrywide) market.
  • Partnerships may only employ a few extra workers in addition to the partners and sometimes
    only consist of the partners alone.
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71
Q

What are the advantages of a partnership?

A

The main ADVANTAGES of a partnership are as follows.
* Any losses in the business will be shared between all the partners. This means each individual
owner will take a smaller personal loss in a bad year.
* The decision making and work of the business can be shared between the partners which means
less stress for each owner.
* The skills of the different partners can allow the business to expand and make more profit.
* There is more money available in the business because it has several partners investing. This can
allow the business to provide better goods and services.
* Partners do not have to share information about their business with anyone (except the
Government for paying taxes). This means they can keep their information about performance
and profits private.

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72
Q

What are the Disadvantages of a business?

A

The main DISADVANTAGES of a partnership are as follows.
* The partners have UNLIMITED LIABILITY1

for any money owed by the business. This means that
if the business runs out of money, the debt is NOT limited to the money in the business and so the
partners will each have to pay the rest of the debt using their own money and from the sale of
their assets (valuable things, eg house).
* It can be hard to make quick and easy decisions in the business because there has to be
agreement between all the partners before something can be done. This can mean the business
can find it hard to respond to situations that might need dealt with quickly.
* The profits from the business are shared between all the partners. This means that each owner
can take less money from the business (DRAWINGS) than they would have done if they were
working on their own.

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73
Q

what are Limited partners ?

A

Some partners are known as LIMITED PARTNERS – this means they do not get a say in decision
making but they DO NOT have unlimited liability and so will only lose the money they have invested in
the business if things go badly.

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74
Q

what is a private limited company?

A

A private limited company has limited liability. This means that the business is seen as a separate legal entity from its shareholders. Therefore, shareholders are not legally responsible for paying the debts of the business. They only risk losing the capital they invested into the business if it fails.

A private limited company is controlled by a board of directors. This is a group appointed by the shareholders who oversee the running of the business.

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75
Q

what are the main features of a private limited company ?

A

The main FEATURES of this type of private sector business are as follows.
* A private limited company usually has at least 2 owners who have each invested some of the
start up capital for the organisation. Each of these owners is called a SHAREHOLDER – this is
because they each have a SHARE of the business.
* Shareholders will receive proof of their ownership through a SHARE CERTIFICATE. A share
certificate is a legal document which shows that a person owns part of a company.
* In a private limited company, shares can only be bought PRIVATELY from existing shareholders.
* Private limited companies must create MEMORANDUM AND ARTICLES OF ASSOCIATION when
they are created to outline all of the rules of the company and information about how many
shares will be available in it.
* Each share will entitle its’ owner to a share of any profits in a good year. This extra money for
the owner is known as a DIVIDEND. Dividends are usually given out as a percentage of the
original cost of a share. For example, a shareholder with £1 shares in a business may get a 3%
dividend at the end of the year – this means they will get 3p profit back on each share.
* Decision making in a limited company is made by group of senior managers known as the
BOARD OF DIRECTORS.
* In a private limited company, the Board of Directors may be the shareholders who take these
jobs for themselves or they can be separate people who are employed by the shareholders.
Shareholders might decide to employ Directors because they may be unable to manage the day
to day running of the business due to other commitments.
* Private limited companies may only sell to consumers in a fairly small LOCAL area. However,
they can become big enough to have several premises and so sell to a NATIONAL (countrywide)
market.
* Private limited companies may employ the shareholders as the Board of Directors and extra
workers to carry out day to day tasks. However, they can consist entirely of non owners who
have been employed by the shareholders to operate the company.
* Private limited companies must register and update details about their Directors, Secretary,
Shareholders and profits with COMPANIES HOUSE. This is a Government body which keeps track
of all companies in the UK and makes sure that they are following legal rules about the running
of companies. Companies House provides each company with its’ own unique COMPANY
NUMBER to help manage this process. If private companies do not follow the rules of
Companies House then they will be fined and can be forced to stop working.

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76
Q

what are the advantages of a private limited company?

A

The main ADVANTAGES of being a private limited company are as follows.
* The shareholders have LIMITED LIABILITY for any money owed by the business. This means that if the
business runs out of money, the debt IS limited to the money in the business and so the shareholders
can ONLY lose the money they have invested in the business.
* There can be lots of money available in the business because it can have lots of shareholders
investing. This can allow the business to provide better goods and services.
* The decision making and work of the business can be shared between the Board of Directors which
means less stress for each individual.
* The different skills of the Board of Directors can allow the business to expand and make more profit.
* Any losses in the business will be shared between all the shareholders. This means each individual
owners will take a smaller personal loss if the business fails.

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77
Q

what are the disadvantages of a private limited company ?

A

The main DISADVANTAGES of being a private limited company are as follows.
* Private Limited companies have to follow the legal rules in the COMPANIES ACTS. For example, they
must include the term “Ltd” after their name in all documents so that people know that there is
limited liability and so they may not get all debts repaid. This can mean that limited companies can
be complicated and difficult for people with little business experience to set up and operate.
* Private Limited companies have to share some information about their business by registering it
annually with Companies House. This means they cannot keep all their information about
performance and profits private.
* It can be hard to make quick and easy decisions in the business because there has to be agreement
between the Board of Directors before something can be done. This can mean the business can find it
hard to respond to situations that might need dealt with quickly.
* The profits from the business are shared between all the shareholders as dividends. This means that
each owner makes less money than they would have done if they were working on their own.

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78
Q

what is THIRD SECTOR business?

A

The Third Sector consists of non-governmental organisations which have been set up to provide goods
and services to benefit specific groups that they feel need special assistance.
The main types of small to medium sized third sector businesses (ie organisations with LESS THAN 250
employees) in the UK

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79
Q

what are the main features of Scottish charities?

A

CHARITY
The main FEATURES of Scottish charities are as follows.

  • Charities are organisations which have been set up for the sole purpose of PROVIDING
    PUBLIC BENEFIT in Scotland (or elsewhere) though one or more of the following recognised
    CHARITABLE PURPOSES2
    .

o THE PREVENTION OR RELIEF OF POVERTY
o THE ADVANCEMENT OF EDUCATION
o THE ADVANCEMENT OF RELIGION
o THE ADVANCEMENT OF HEALTH
o THE SAVING OF LIVES
o THE ADVANCEMENT OF CITIZENSHIP OR COMMUNITY DEVELOPMENT
o THE ADVANCEMENT OF THE ARTS, HERITAGE, CULTURE OR SCIENCE
o THE ADVANCEMENT OF PUBLIC PARTICIPATION IN SPORT
o THE PROVISION OF RECREATIONAL FACILITIES
o THE ADVANCEMENT OF HUMAN RIGHTS, CONFLICT RESOLUTION OR RECONCILIATION
o THE PROMOTION OF RELIGIOUS OR RACIAL HARMONY
o THE PROMOTION OF EQUALITY AND DIVERSITY
o THE ADVANCEMENT OF ENVIRONMENTAL PROTECTION OR IMPROVEMENT
o RELIEF OF AGE, ILL-HEALTH, DISABILITY, FINANCIAL BASED HARDSHIP
o THE ADVANCEMENT OF ANIMAL WELFARE
* Charities DO NOT make their money by trading and earning profits – they encourage the
public to give them money to pay for their work through the use of advertising campaigns,
fundraising events, etc. This money which is given by the public is known as a DONATION.
* Charities can also raise some money for their work by setting up a separate special
CHARITABLE TRADING ARM. This is a part of the Charity which raises money through paid
for activities such as restaurants and shops but gives it all back to the main part of the
Charity as a donation.
* In Scotland, official charities are registered with the Government’s OFFICE OF THE SCOTTISH
CHARITY REGULATOR (OSCR) and are given special CHARITABLE STATUS.
* Charitable status means the charity does not have to pay as many taxes on the money that it brings
in. This is so that it can maximise the money it has to support its’ cause.
* Once registered with OSCR, charities must meet a number of legal responsibilities set out in charity
law, including reporting to them on an annual basis.
* The work and status of a charity can be tracked with the OSCR through a unique CHARITY
REGISTRATION number. This can help prevent people pretending to be a charity and so cheating
the public out of money they intended to go to a “real” good cause.
* Charities will have volunteer and paid employees who are managed by a group of managers know
as TRUSTEES.
Examples of charities operating in Scotland include, overseas support charities (such as SCIAF and Mary’s
Meals), scout groups, cancer support charities, churches, nurseries and private schools.

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80
Q

What is a social enterprise?

A

Social enterprises are businesses which trade for a social or environmental purpose.

Social enterprises primarily have a social or environmental aim. For example, Social Bite use any profits generated from their cafes to invest into projects which aim to relieve homelessness within Scotland.

Many social enterprises will have a combination of both paid employees and volunteers working for them.

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81
Q

what are the main features of a social enterprise ?

A

The main FEATURES of Scottish social enterprise organisations are as follows.
* Social Enterprises legally cannot be part of a public sector organisation.
* Social Enterprises are different from public sector organisations because they have been set up
to openly generate funds in order to benefit only a SPECIFIC social, environmental or cultural
issue.
* Social Enterprises are different from charities because they aim to generate their funds through
GRANTS (money from agencies that doesn’t need paid back) and PROFIT MAKING trading
activities.
* Social Enterprises are different from private sector businesses because they have an ASSET
LOCK on both their profits and assets. This means that Social Enterprises MUST use all of their
profits and money from the sale of assets (if it is closed down) for the purpose of its social
mission.
* Social Enterprises must be run in an ETHICAL manner which reflects their aim to be of benefit to
society. This will be seen though actions such as offering their staff satisfactory wages, terms
and conditions, and clear environmental policies.
* Social Enterprises will have volunteer and paid employees who are managed by a BOARD OF
DIRECTORS.

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82
Q

what are the main types of social enterprises in Scotland?

A

social firms = These Social Economy organisations are set up to specifically create NEW JOBS for severely
disadvantaged people in the labour market (eg individuals with learning difficulties).

CO-OPERATIVES = A co-operative is a group of people (known as MEMBERS) who want to work together
in a jointly owned social enterprise organisation in order to help them meet their
common needs. Examples of co-operatives include the Cooperative grocery store,
insurance company and travel firms.

INTERMEDIATE
LABOUR MARKET
COMPANIES = These Social Economy organisations provide TRAINING and WORK EXPERIENCE for the
long term unemployed and other disadvantaged groups. The aim is to assist these
groups to re-enter the labour market through the provision of this paid work together
with high quality training, personal development and active job-seeking.

COMMUNITY
BUSINESS = These are social enterprise organisations that are set up in a particular geographical
area and focus on PROVIDING GOODS AND SERVICES to that area. They are trading
organisations which are set up, owned and controlled by the local community and
which aim to be a focus for local development and create self supporting jobs for local
people.

CREDIT UNION = Credit unions are finance co-operatives that help people to SAVE and BORROW money

at reasonable rates.

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83
Q

what are the main objectives of a public sector business?

A

Public sector businesses are usually set up to achieve the objective of providing a
PUBLIC SERVICE. This means that they provide their goods and services in order to
improve the quality of life for any member of the public who needs or wants to use
them.

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84
Q

what are the main objectives of a private sector business ?

A

Private sector businesses are usually set up to achieve the objective of MAXIMISING
PROFITS for their owners. This means that they only intend to provide their goods
and services to consumers who can afford to pay a price for them which will make
extra money for the business.

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85
Q

what are the main objectives of a Third sector business?

A

Third sector businesses are usually set up to achieve the objective of SOCIAL
RESPONSIBILITY. This means that they undertake activities which will improve the
quality of life for particular members of society that they think need extra help.

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86
Q

What does enterprise involve ?

A

Enterprise involves all of the following activities.

  • COMING UP WITH IDEAS FOR NEW PRODUCTS (INNOVATION)
  • ORGANISING THE RESOURCES NEEDED FOR PRODUCTION
  • COMPLETING PRODUCTION AND ACTUALLY PROVIDING THE PRODUCT
  • ACCEPTING THE RISK THAT THIS NEW PRODUCT COULD FAIL
    People who are willing to be enterprising are called ENTREPRENEURS. Examples of
    famous Scottish entrepreneurs include Michelle Moone and Tom Hunter. Successful
    entrepreneurs usually have the following skills and qualities.
  • CREATIVITY
  • FLEXIBILITY
  • UNDERSTAND WHEN AND HOW TO USE INITIATIVE AND INNOVATION
  • A POSITIVE ATTITUDE TO CHANGE
  • BEING ABLE TO EVALUATE RISK TO HELP MAKE GOOD DECISIONS
  • HAVE THE ABILITY TO PERSUADE OTHERS TO HELP THEM IN THEIR VENTURE
    It is particularly important that a country has entrepreneurs in all sorts of
    organisations who will help them develop new products for the following reasons.
  • THERE WOULD BE NO NEW GOODS OR SERVICES WITHOUT ENTERPRISE
  • SOCIETY WOULD FAIL TO ADVANCE WITHOUT NEW GOODS AND SERVICES
  • WITHOUT ENTERPRISE SOME NEEDS AND WANTS WILL BE UNSATISFIED
  • SATISFACTION FOR SUCCESSFUL ENTREPRENEURS CAN ENCOURAGE FURTHER
    BENEFICIAL ENTERPRISING ACTIVITIES
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87
Q

what are the organisations in the PUBLIC SECTOR ?

A
  • Central Govt
  • Devolved Govt
  • Local Govt
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88
Q

what organisations are in a PRIVATE SECTOR business ?

A
  • Sole Trader
  • Partnership
  • Private Limited Company
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89
Q

what are the organisations in a THIRD SECTOR business ?

A
  • Charity
  • Social Enterprises
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90
Q

what are the sectors of industry ?

A

There are 3 different industrial sectors –

PRIMARY SECTOR, SECONDARY SECTOR and TERTIARY SECTOR.

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91
Q

what is the primary sector ?

A

Primary sector industry involves extracting raw materials from the environment or growing raw materials, e.g. mining and farming.

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92
Q

what is the secondary sector ?

A

Secondary sector industry involves manufacturing products, e.g. factories and house building.

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93
Q

what is the Tertiary sector ?

A

Tertiary sector industry involves any business which provides a service, e.g. gyms and hotels.

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94
Q

what is the primary sector responsible for ?

A

PRIMARY SECTOR BUSINESSES
Primary sector organisations are responsible for EXTRACTING (getting) from the Earth the RAW
MATERIALS (eg WOOD, OIL, COAL, etc) needed for the input stage of production.

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95
Q

what is the secondary sector responsible for ?

A

SECONDARY SECTOR BUSINESSES
Secondary sector organisations are responsible for MANUFACTURING GOODS using the RAW
MATERIALS from the PRIMARY sector.

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96
Q

what is the tertiary sector responsible for ?

A

TERTIARY SECTOR BUSINESSES
Tertiary sector organisations are responsible for PROVIDING SERVICES. This includes sales for the
GOODS from the SECONDARY sector).

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97
Q

what are some exaples of a primary sector business ?

A

Examples of primary sector businesses include:
* FARMERS
* OIL WORKERS
* FISHERMEN
* FORESTRY WORKERS

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98
Q

what are some examples of a secondary business ?

A

Examples of secondary sector businesses include:
* CAR MANUFACTURER
* FURNITURE MAKER
* NEWSPAPER
* COMPUTER MANUFACTURER

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99
Q

what are some examples of a tertiary business?

A

Examples of tertiary sector businesses include:
* SALESPEOPLE
* HAIRDRESSERS
* BANKS
* LAWYERS

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100
Q

what is the public sector set up to achieve ?

A

PUBLIC SECTOR Public sector businesses are usually set up to achieve the objective of providing a
PUBLIC SERVICE. This means that they provide their goods and services in order to
improve the quality of life for any member of the public who needs or wants to use
them.

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101
Q

what is the private sector business set up to achieve ?

A

PRIVATE SECTOR Private sector businesses are usually set up to achieve the objective of MAXIMISING
PROFITS for their owners. This means that they only intend to provide their goods
and services to consumers who can afford to pay a price for them which will make
extra money for the business.

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102
Q

what is the Third sector business set up to achieve ?

A

THIRD SECTOR Third sector businesses are usually set up to achieve the objective of SOCIAL
RESPONSIBILITY. This means that they undertake activities which will improve the
quality of life for particular members of society that they think need extra help.

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103
Q

WHAT INFLUENCES BUSINESS ACTIVITIES?

A

DECISIONS are choices that have to be made about what to do when you are faced with several different
options and cannot do them all. For example, if you only had enough money for either a Snickers or a
Mars bar, you would have to make a decision about which one to buy as you cannot have both.
Businesses have to make different decisions about the following issues so that they can continue and
succeed.
* WHICH BUSINESS TYPE THEY WILL BE IN THEIR ECONOMIC SECTOR
* WHICH OBJECTIVES THEY WILL PURSUE
* WHICH INDUSTRIAL SECTOR THEY WILL OPERATE IN
* HOW BIG THE BUSINESS WILL BE
* HOW TO PRODUCE THEIR GOODS AND SERVICES
* HOW TO MAXIMISE BENEFITS AND MINIMISE EXTERNALITIES
* HOW TO SATISFY THE NEEDS AND UNLIMITED WANTS OF CONSUMERS
The KEY (main) factors which can create the need to make such decisions and also influence their results
are:
* INTERNAL STAKEHOLDERS
* EXTERNAL STAKEHOLDERS
* INTERNAL ENVIRONMENTAL FACTORS
* EXTERNAL ENVIRONMENTAL FACTORS
This process of making decisions that will help a business progress in response to key factors is what
BUSINESS MANAGEMENT actually is.

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104
Q

What are internal stakeholders ?

A

INTERNAL STAKEHOLDERS are people INSIDE OF A BUSINESS who are interested in
influencing its’ activities because they affect them in some way.

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105
Q

what are the internal stakeholders?

A

OWNERS
MANAGER
STAFF

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106
Q

what are the OWNER’s interests as a internal stakeholder?

A

The owners of an organisation are
interested in making sure that it
ACHIEVES THE OBJECTIVE that they
set it up for.

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107
Q

what are the MANAGERS interets as a internal stakeholder?

A

The managers of a business are
interested in making it successful so
that they can KEEP THEIR JOBS and
maybe get BETTER CONDITIONS (eg
wages).

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108
Q

what are the STAFF’S interest as an internal stakeholder ?

A

The workers of a business are
interested in helping to make it
successful so that they can KEEP
THEIR JOBS and maybe get BETTER
CONDITIONS (eg wages).

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109
Q

what are OWNER’S influnced by as an internal stakeholder ?

A
  • Owners influence the activities of a
    business by being able to MAKE
    DECISIONS that managers and staff have
    to work to achieve.
  • Owners have a HIGH level of influence
    because no one else in the business has
    the authority to overrule their decisions.
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110
Q

what are a MANAGER’S influences as an internal stakeholder?

A
  • Managers influence the activities of a
    business by MAKING DECISIONS to help
    it achieve the objectives the owners
    have set.
  • The level of influence of a manager
    VARIES with their level of AUTHORITY.
    For example, top managers can overrule
    decisions of managers below them in the
    organisation.
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111
Q
A
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112
Q

what are the STAFF’S influences as an internal stakeholder ?

A
  • Staff can positively influence the
    activities of a business by WORKING
    HARD to support the decisions of owners
    and managers in
  • Staff can negatively influence the
    activities of a business by INDUSTRIAL
    ACTION (such as a STRIKE).
  • The level of influence of staff VARIES
    with NUMBER of them involved in an
    action. For example, all staff having a
    strike will have more impact than only 1
    worker.
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113
Q

whats an External stakeholder ?

A

EXTERNAL STAKEHOLDERS are people OUTSIDE OF A BUSINESS who are interested in
influencing its’ activities because they affect them in some way.

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114
Q

what are the external stakeholders ?

A

GOVERNMENT

BANKS

CUSTOMERS

SUPPLIERS

SOCIETY

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115
Q

what is the governments intrests as an external stakeholder ?

A

Government wants to make sure that
businesses are paying all of their
TAXES and that they are following all
relevant LAWS.

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116
Q

what are the bank’s interests as an external stakeholder?

A

Banks want to make sure that
businesses are BORROWING from
them (so that they can make money
from INTEREST). They will also want
to make sure that businesses can keep
up with REPAYMENTS so that they do
not lose money.

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117
Q

what are the interests of the customers as an external stakeholder ?

A

Customers want businesses to
continue to provide (new) goods and
services that will SATISFY THEIR
NEEDS AND WANTS.

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118
Q

what are the supplier’s interest’s as an external stakeholder?

A

Suppliers want to make sure that
businesses are BUYING from them.
They will also want to make sure that
businesses can keep up with
REPAYMENTS for things that they
have bought but not yet paid for.

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119
Q

what are the society’s intrests as an external stakeholder ?

A

Society is all of the people around a
business – they are not necessarily
customers. Society will want
businesses to minimise their costs by
PREVENTING EXTERNALITIES and be
SOCIALLY RESPONSIBLE.

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120
Q

what are the government influences as an external stakeholder ?

A
  • Government influence the activities of a
    business by MAKING LAWS which
    change the way that they have to
    operate.
  • Government influence the activities of a
    business by EXECUTIVE AGENCIES which
    change the way they have to operate.
  • Government influence the activities of a
    business by changing TAX RATES which
    will affect the amount of money that it
    has.
  • Government has a HIGH level of
    influence because businesses will end up
    in court facing penalties if they do not do
    as they are told in laws, etc.
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121
Q

what are the banks influnce’s as an external stakeholder ?

A
  • Banks positively influence the activities
    of a business by LENDING enough money
    at reasonable RATES OF INTEREST to
    allow them to do things that will
    increase consumer satisfaction.
  • Banks negatively influence the activities
    of a business by NOT LENDING enough
    money or charging high RATES OF
    INTEREST.
  • The level of influence of a bank VARIES
    with the AMOUNT OF MONEY they are
    lending because small loans will have
    little impact.
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122
Q

what are customers influences as an external stakeholders ?

A
  • Customers can positively influence the
    ability of a business to achieve its’
    objectives by USING MORE OF THEIR
    GOODS AND SERVICES.
  • Customers can negatively influence the
    ability of a business to achieve its’
    objectives by NOT USING THEIR GOODS
    AND SERVICES.
  • The level of influence that a customer
    has VARIES with the amount that they
    are SPENDING.
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123
Q

what are a suppliers influences as an external stakeholder ?

A
  • Suppliers positively influence the
    activities of a business by PROVIDING
    the RESOURCES they need for
    production.
  • Suppliers negatively influence the
    activities of a business by NOT
    PROVIDING the RESOURCES they need
    for production.
  • The level of influence of a supplier
    VARIES with the AMOUNT OF
    PRODUCTS that they are supplying.
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124
Q

what are the society’s influences as an external stakeholders ?

A
  • Society can positively influence the
    activities of a business by supporting
    them though the work of PRESSURE
    GROUPS and in the MEDIA.
  • Society can negatively influence the
    activities of a business by campaigning
    against them as PRESSURE GROUPS and
    in the MEDIA.
  • The level of influence of society VARIES
    with the AMOUNT OF PEOPLE that make
    up the pressure group or use the media.
125
Q

what are internal environmental factors ?

A

INTERNAL ENVIRONMENTAL FACTORS are things INSIDE OF A BUSINESS

that affect the way that it operates.

The main internal environmental factors which influence business decisions are mainly to do with the
resources needed for production.

126
Q

what are the main internal environmental factors.

A

1) FINANCE AVAILABLE

When a business has LOTS of finance (money) then it can make decisions that will help it survive
by maximising consumer satisfaction and minimising externalities. Examples of these positive
decisions which can be taken when plenty of finance is available can be seen below.
* CHOOSING TO CARRY OUT MARKET RESEARCH TO HELP DESIGN APPROPRIATE PRODUCTS
* DECIDING TO OFFER LOW PRICES TO ENCOURAGE CONSUMERS TO BUY
* DECIDING TO USE EXPENSIVE AND POPULAR LOCATIONS TO SELL PRODUCTS
* DECIDING TO RUN PROMOTIONS TO LET CONSUMERS KNOW ABOUT PRODUCTS
* CHOOSING TO USE QUALITY RAW MATERIALS AND FACTORS OF PRODUCTION
* DECIDING TO TRAIN STAFF TO IMPROVE THEIR SKILLS
On the other hand, if a business DOES NOT have lots of finance available then it will have to
make the following less helpful decisions about its’ activities.
* DECIDING TO USE CHEAP AND UNPOPULAR LOCATIONS TO SELL PRODUCTS
* DECIDING TO RUN FEW PROMOTIONS TO LET CONSUMERS KNOW ABOUT PRODUCTS
* CHOOSING TO USE LOW QUALITY RAW MATERIALS AND FACTORS OF PRODUCTION
These decisions can have a very negative affect on the success of the organisation because they
can mean that it will have problems trying to maximise consumer satisfaction and continue to
create wealth. This situation is negative for a business because these problems can result in
FAILURE. This means that the organisation runs out of finance all together and so will have to
close down.
INTERNAL ENVIRONMENTAL FACTORS are things INSIDE OF A BUSINESS

that affect the way that it operates.

2) LABOUR AVAILABLE

Having LOTS of skilled and committed labour (staff) in a business will bring the following benefits
for it.
* STAFF WILL MAKE HIGH QUALITY DECISIONS FOR THE BENEFIT OF THE BUSINESS
* STAFF WILL BE ENTERPRISING AND DEVELOP NEW PRODUCTS
* STAFF WILL WORK TO A HIGH STANDARD AND PRODUCE HIGH QUALITY PRODUCTS
* STAFF WILL WORK QUICKLY AND MAKE PRODUCTS IN TIME FOR CONSUMERS
* STAFF WILL BE FLEXIBLE AND SO HELP TO PRODUCE LOTS OF TYPES OF PRODUCT
* STAFF WILL TREAT CONSUMERS WELL AND OFFER HIGH LEVELS OF CONSUMER SATISFACTION
On the other hand, if a business does not have a skilled and committed labour force then the
opposite of the above will be true.
In addition, if the labour force becomes unhappy with decisions made about their treatment in
the organisation then they may take action which negatively affects it by reducing production.
These actions are known as INDUSTRIAL ACTION. Examples of industrial action include the
following.
* STRIKE (this means staff refuse to come to work at all and production goes down)
* WORK TO RULE (this means they only do what their contract says)
* PICKETING (employees trying to persuade others to join their strike)
* GO SLOW (staff do their job a slowly as the can get away with to lower production)

3) CAPITAL AVAILABLE

Having LOTS of efficient capital (equipment) in a business is known as MECHANISATION or
CAPITALISATION1

. This can bring the following benefits for it.

  • PRODUCTS WILL BE MADE TO A HIGH STANDARD BY THE MACHINERY
  • PRODUCTS WILL BE QUICKLY FOR CONSUMERS BY THE MACHINERY
  • COSTS CAN BE CUT BY REPLACING STAFF WITH MACHINES THAT DON’T NEED PAID
  • MACHINERY CAN IMPROVE CONSUMER SERVICE (eg support websites)
    However, a business must be aware that the use of lots of capital may raise the following issues.
  • MACHINERY CAN BE EXPENSIVE TO BUY WHICH MIGHT LIMIT ACCESS TO IT
  • MACHINERY WILL HAVE MAINTENANCE COSTS
  • MACHINERY CAN BREAK DOWN AND STOP PRODUCTION
  • MACHINERY CANNOT BE ENTERPRISING AND COME UP WITH NEW IDEAS
  • CONSUMERS MAY NOT LIKE USING MACHINES (eg automated help lines)
  • STAFF MAY NOT BE HAPPY BEING REPLACED BY MACHINES AND TAKE INDUSTRIAL ACTION
127
Q

what are the external environmental factors ?

A

The main external environmental factors which influence business decisions are

1 POLITICAL FACTORS

2 ECONOMIC FACTORS

3 SOCIAL FACTORS

4 TECHNOLOGICAL FACTORS

5 ENVIRONMENTAL FACTORS

6 COMPETITIVE FACTORS

EXTERNAL ENVIRONMENTAL FACTORS are things OUTSIDE OF A BUSINESS

that affect the way that it operates.

128
Q

what are political factors ?

A

POLITICAL FACTORS
Central, Devolved and Local Government can affect organisational activities through the
following.
* LEGISLATION (laws that set out rules that businesses must follow)
* TAXATION (money that a business must pay to Government)
* GOVERNMENT AGENCIES (rulings on organisational activities)
* GRANTS (money that Government may pay to support businesses)
These kinds of Government actions can result in the following BENEFITS for businesses.
* INCREASED FINANCE FROM NEW GRANTS
* MORE MONEY FOR THE ORGANISATION TO SPEND DUE TO DECREASED TAXES
* MORE MONEY FOR CONSUMERS TO BUY PRODUCTS DUE TO DECREASED TAXES
* INVESTMENT IN ROADS, etc
However, these types of Government activity can also cause the following PROBLEMS for
businesses that do not adapt to them.
* LOST FINANCE FROM DECREASES IN GRANTS
* LEGAL ACTION FROM THE USE OF CERTAIN ADVERTS BANNED BY LAW
* LEGAL ACTION FROM IMPROPER SALE OF PRODUCTS REGULATED BY LAW (eg alcohol)
* LEGAL ACTION FROM BREAKING SAFETY STANDARDS SET BY LAW
* LEGAL ACTION FROM NOT PAYING WAGE LEVELS SET BY LAW
* LESS MONEY FOR THE ORGANISATION TO SPEND DUE TO INCREASED TAXES
* FEWER CONSUMERS USING THE BUSINESSES PRODUCTS DUE TO INCREASED TAXES
* CHANGES TO WORKING DUE TO GOVERNMENT AGENCY ACTIVITIES

129
Q

what are economic factors ?

A

ECONOMIC FACTORS
An economy is made up of all the flows of money and products within an area. For example,
A LOCAL ECONOMY would be made up of a town while a NATIONAL ECONOMY covers a whole
country.
The level of activity in most modern economies varies over time. When the level of economic
activity is increasing then it is known as a BOOM, and when it is decreasing then it is known as a
RECESSION. These increases and decreases in the flows of money and products over time make
up what is known as the ECONOMIC CYCLE.
A simple economic cycle can be seen below.

U1.2 – Understanding Business: Influences on Business Activity
© BEST Ltd Licensed to: Blairgowrie High School
11
Economies usually follow the economic cycle of boom and recession due to INFLATION. Inflation is a
GENERAL rise in prices. Inflation creates the economic cycle as follows.

When an economy is experiencing a BOOM then the following happens
to businesses.
* LOW LEVELS OF UNEMPLOYMENT
* HIGH DEMAND FOR GOODS AND SERVICES
* HIGH LEVEL OF PRODUCTION
* HIGHER PRICES DUE TO INFLATION
* EASY TO GROW DUE TO HIGH DEMAND
* EXTRA COSTS DUE TO INFLATION
When the economy is experiencing a RECESSION then the following
happens to businesses.
* HIGH LEVELS OF UNEMPLOYMENT
* LOW DEMAND FOR GOODS AND SERVICES
* LOW LEVEL OF PRODUCTION
* LOW PRICES DUE TO INFLATION
* LESS COSTS DUE TO INFLATION
* DIFFICULT TO GROW OR SURVIVE DUE TO LOW DEMAND

130
Q

What are social factors ?

A

SOCIAL FACTORS
The term SOCIETY means all of the people in the economy that a business is working in. Society
has constantly changing ideas about what they want, and what businesses should and should not
do. These changes and examples of how they can affect businesses can be seen below.
* DEMOGRAPHIC CHANGES
These are changes in the number and age of the people in society. Examples of how these
changes can impact on a business can be seen below.
o Growing number of older people has resulted in older workers and targeted products
o Growing number of older people has resulted in new related products (eg stair lifts)
o Smaller families have resulted in smaller cars and houses
o Older mothers have more money and so maternity markets are more profitable
* SOCIO-CULTURAL CHANGES
These are changes in the opinions and lifestyle of people in society. Examples of how these
changes can impact on a business can be seen below.
o Pressure groups causing bad publicity and problems
o Falling sales of undesirable products (eg fur coats, unhealthy food)
o Falling sales for businesses that test products on animals
o Falling sales for businesses that pay workers (in the third world) very poorly
o Falling sales for businesses that treat workers (in the third world) very poorly
o Changes in diet resulting in new markets (eg new health food markets)
o More people work and so convenience food markets are increasing
o More car usage increasing the use of out of town businesses

131
Q

what are technological factors ?

A

TECHNOLOGICAL FACTORS
The term TECHNOLOGY refers to all of the consumer and capital goods available and used in a
society. Technology is constantly changing through enterprising activities. For example, many
businesses now use robotics to build goods rather than only workers, and many consumers now
watch BLU RAY instead of DVD.
This means that the use of NEW TECHNOLOGY can result in the following positive changes for
businesses.
* LOWER PRODUCTION COSTS AND PRICES
* INCREASING QUALITY STANDARDS FOR PRODUCTS
* NEW UNIQUE PRODUCTS
* RISING SALES (from unique products, higher prices and lowered quality)
* INCREASED FINANCE (from falling sales)
However, the use of new technology can often be expensive due to PURCHASE, SET UP and
RUNNING COSTS. This means that not all businesses can afford to use it and so may face the
following problems.
* HIGHER PRODUCTION COSTS AND PRICES FOR PRODUCTS
* FALLING QUALITY STANDARDS FOR PRODUCTS
* FALLING SALES (from higher prices and lowered quality)
* LACK OF FINANCE (from falling sales)

132
Q

what are enviromental factors ?

A

ENVIRONMENTAL FACTORS
The ENVIRONMENT is about the world around us, and environmental factors can result in positive
changes for businesses - for example, the discovery of new resources can create new markets to
work in.
However, sometimes the opposite is true and environmental factors have a negative effect on
businesses. Examples of this situation would include the following.
* DELAYS AND DAMAGE TO PRODUCTION CAUSED BY BAD WEATHER
* DELAYS AND DAMAGE TO PRODUCTION CAUSED BY NATURAL DISASTERS (eg floods)
* INCREASING COSTS TO MINIMISE EXTERNALITIES (eg noise or chemical pollution)
* EXTRA COSTS OF MEETING NEW ENVIRONMENTALLY FRIENDLY LAWS AND POLICIES
* PRESSURE GROUPS CREATING BAD PUBLICITY ABOUT CHEMICAL OR NOISE POLLUTION
* FALLING SALES FOR BUSINESSES THAT CAUSE CHEMICAL POLLUTION TO THE ENVIRONMENT
* FALLING SALES FOR BUSINESSES THAT CAUSE NOISE POLLUTION TO THE ENVIRONMENT

133
Q

what are competitive factors ?

A

COMPETITIVE FACTORS
A MARKET exists when buyers and sellers can come together to buy and sell goods and services.
Markets can exist in different ways. For example,
* DIRECT MARKETS - buyers and seller deal with each other (often face to face)
* INDIRECT MARKETS - someone else makes the deal between buyer and seller (eg estate agent)
Markets can also be different sizes. For example, a LOCAL MARKET would be a shopping centre
while a NATIONAL MARKET would cover a whole country.
Almost all markets that businesses operate in today are COMPETITIVE. This means that there are
different businesses all trying to outdo each other to get consumers to use their products. Actions
that businesses take to outdo each other in these markets are known as their COMPETITIVE
ADVANTAGES.
Competitive advantages of one organisation in a market can be a challenge for other businesses in
the same market due to the POOR SALES and CASHFLOW that they can cause in the following
ways.
* NEW COMPETITOR PRODUCTS
* LOWER COMPETITOR PRICES
* BETTER QUALITY COMPETITOR PRODUCTS
* BETTER COMPETITOR ADVERTISING AND PROMOTION

134
Q

What is pestec ?

A

Several factors exist which can affect the operation of any organisation. Factors that come from the external environment are often outwith the control of the organisation.

Changes in the external environment are often referred to by the acronym PESTEC:

P - political;
E - economic;
S - sociological;
T - technological;
E - environmental;
C - competitive.
Political factors

Political factors that could affect the operation of a business include the implementation of government policies. For example, the government controls taxation in the UK. New legislation is published continually, and businesses must ensure that they are aware of, and complying with, all legislation that affects them. For example, in March 2013, the budget statement announced new packaging targets for 2013-2017. These targets ensure the businesses cut their packaging and waste. This will allow the UK to meet EU targets, but places an extra financial burden on business.

Economic factors

Economic factors affecting the operation of businesses may take several forms. One economic factor, which is completely outside the control of any organisation, is the state of the economy. The Bank of England sets the interest rates for the UK. An increase in interest rate will directly affect any business with loans to repay, as the amount borrowed will increase.

Large businesses may trade internationally. Fluctuating exchange rates between countries will affect the price of raw materials or the profit margin on goods sold.

Socio-cultural factors

Socio-cultural factors acknowledge changes in the needs and wants of the population. Tastes change quickly and consumers are rarely loyal to one particular brand or product. They tend to be influenced to a much greater extent by special offers or new features.

Changes in demographics also have an impact and this must be taken into account by organisations. The changing pattern of employment affects business. For example, the increase in the number of households where both adults work has driven the increase in online supermarket shopping, as families choose to spend more time together and less time buying weekly shopping. The supermarket chain Sainsbury’s was one of the last to make the move to online sales, and blamed its poor financial performance on the late decision to do so.

Another social-cultural factor that may impact on an organisation is pressure groups. Pressure groups can exert a negative influence on organisations to the extent that the organisation may have to alter its plans. An example of an environmental pressure group is Greenpeace.

Technological factors

Technological factors are relevant today as most organisations rely heavily on the use of information technology in their everyday operation.

Information technology has evolved and the pace of change is very fast. The pace of change is such that hardware and software that was up-to-date just last year is now already out-of-date. This means that there is a great financial cost for businesses. Money which did not require to be spent a decade ago is now dominating the buying decisions of many businesses.

Maintaining a competitive advantage is essential to every organisation.

Environmental factors

Environmental factors are not usually controllable by organisations. The weather is an example that may have an impact of business. Localised flooding or rail delays due to snow can delay or halt the production process as businesses fail to receive stock.

Competitive factors

All businesses face competition and this, in turn, influences the way in which they operate. Sometimes this may mean changes to the way in which their products and services are marketed. In other cases it may mean completely redesigning their product range or changing the way in which they market and sell. Apple and Samsung have been embroiled in a number of lawsuits over the design of their smart phones and computers, with both sides citing the other as copying their intellectual property. Disagreements such as this are very costly and time consuming.

Businesses today must be more ethically aware, as consumers view this with increasing importance when choosing where to purchase. With information available everywhere, consumers have never been so knowledgeable. The Internet allows consumers a huge choice of business to purchase from, therefore all businesses must ensure that they are ethically competitive. This means they must think about where they source raw materials, how much they pay workers and how much of a carbon footprint they leave behind. Customers will go elsewhere if they think a competitor is more ethically aware.

135
Q

WHAT IS A MARKET ?

A

A MARKET for a good or service exists when CONSUMERS (people who have money and want products)
and SELLERS (people who have things to sell for money) are in contact with each other

and are able to buy and sell it.

136
Q

What type sof markets are there ?

A

DIRECT MARKETS
INDIRECT MARKETS
LOCAL
NATIONAL
GLOBAL

137
Q

what is a direct market ?

A

Here consumers and sellers are in FACE TO FACE contact. Examples include:

  • SHOPS
  • CAR BOOT SALES
  • AUCTIONS
138
Q

what is a indirect market ?

A

Here buyers and sellers are NOT in FACE TO FACE contact. Examples include:

  • ESTATE AGENTS (market method – another person)
  • MAIL ORDER PURCHASES (market method – post)
  • INTERNET PURCHASES (market method – computer)
139
Q

what is a local market ?

A

Here the market involves consumers and sellers in a small area IMMEDIATELY
AROUND a business. This is common size of market for SMALL TO MEDIUM
SIZED businesses.

140
Q

what is a national market ?

A

Here the market involves consumers and sellers within a COUNTRY. This is
common size of market for SMALL TO MEDIUM SIZED businesses.

141
Q

what is a global market ?

A

Here the market involves buyers and sellers all around the WORLD. This is used
to be an unusual size of market for SMALL TO MEDIUM SIZED businesses.
However, the use of the INTERNET for advertising and selling products has made
this market a more realistic option for some of these businesses.

142
Q

what is marketing all about ?

A

The role of MARKETING in a business is to:
* IDENTIFY the CURRENT goods and services that consumers want;
* ANTICIPATE the goods and services that consumers will want in the FUTURE;
* create products to SATISFY these current and future wants.

143
Q

what are the main activities carried out by marketing staff ?

A

The main activities that are involved in this work by marketing staff are as follows.
* MARKET RESEARCH
* MARKET SEGMENTATION
* MARKETING MIX DECISIONS
* PRODUCT DEVELOPMENT
* PRICING
* PLACEMENT
* PROMOTION

This Marketing work is very important to any kind of business in an economy (ie PRIVATE, PUBLIC or THIRD
sector), because if it is done properly then it can bring the following benefits.
* SURVIVAL (all businesses need to satisfy their consumers or they will fail)
* POSITIVE BUSINESS IMAGE (from advertising and promotions)
* INCREASED CONSUMER SATISFACTION (from provision of goods and services they want)
* INCREASED USE OF THE BUSINESS BY CONSUMERS (CONSUMER LOYALTY)
* INCREASED PROFITS, BUDGETS OR DONATIONS (from consumer loyalty)
This is even the case for businesses which are very well known and have high levels of demand for their
products (eg Coca Cola). This is because effective marketing will allow them to gain more of the above
benefits as it prevents people forgetting about them and beginning to use another business instead.

144
Q

WHAT IS MARKET RESEARCH?

A

MARKET RESEARCH is the process of

GATHERING, RECORDING and ANALYSING INFORMATION about a MARKET.

145
Q

what types of information that market research is concerned about ?

A

The types of information that Market Research is usually concerned with includes the following.
* TYPES OF CONSUMERS
* CURRENT AND FUTURE CONSUMER WANTS
* CONSUMER OPINION OF A BUSINESS AND ITS COMPETITORS
* ACTIONS OF COMPETITORS WITHIN A MARKET
Market research is an important marketing activity, because it means that a business should have
information that will help it make BETTER QUALITY MARKETING DECISIONS. This, in turn, means the
business is more likely to be successful by achieving its objectives and satisfying consumers.

146
Q

HOW IS MARKET RESEARCH CARRIED OUT?

A

Market research is usually carried out in small to medium sized businesses through the following series of
steps.

147
Q

what are the 2 types of information might a business want to find ?

A

Information Description
QUANTATITIVE This is information which is based on FACTS AND FIGURES rather than
opinions. This information is obviously very specific and so can be helpful in
finding out HOW things in a market are changing, but it does not usually
provide reasons why this is happening. Examples of quantitative
information would include sales figures, profit amounts, stock levels and
staff wage costs.

QUALITATIVE This is information which is based on OPINIONS rather than definite facts or
figures. This information is helpful in finding out WHY things are changing
in a market are changing. An example of qualitative information would be
suggestions about how to improve quality at a staff meeting.

148
Q

what types of information is market research usually concerned about?

A
  • TYPES OF CONSUMERS
  • CURRENT AND FUTURE CONSUMER WANTS
  • CONSUMER OPINION OF A BUSINESS AND ITS COMPETITORS
  • ACTIONS OF COMPETITORS WITHIN A MARKET
    Market research is an important marketing activity, because it means that a business should have
    information that will help it make BETTER QUALITY MARKETING DECISIONS. This, in turn, means the
    business is more likely to be successful by achieving its objectives and satisfying consumers.
149
Q

what is market research ?

A

MARKET RESEARCH is the process of

GATHERING, RECORDING and ANALYSING INFORMATION about a MARKET.

150
Q

what are the methods of market research are there ?

A

DESK RESEARCH

FIELD RESEARCH

151
Q

what is desk research?

A

DESK RESEARCH involves finding and REUSING EXISTING information about a market for your
sINTERNAL
SOURCES

These are sources of market research information from INSIDE of the
business. They often focus on information about the business itself.
Examples include:
* SALES FIGURES
* PROFIT FIGURES
* PRODUCTION FIGURES
* STOCK LEVELS

EXTERNAL
SOURCES

These are sources of market research information from OUTSIDE of the
business. They provide information about what people outside of the
business think about it and the market in general.
* GOVERNMENT STATISTICS AND REPORTS ABOUT A MARKET
* INDUSTRY AND TRADE STATISTICS AND REPORTS ABOUT A MARKET
* INTERNET STATISTICS AND REPORTS ABOUT A MARKET

U2.1 – Management of Marketing and Operations: Marketing

The main STRENGTHS of desk research include the following.
* Desk research is RELATIVELY CHEAP to collect as time and money does not have to be spent collecting
new information.
* Desk research is RELATIVELY EASY to collect as time and effort does not have to be spent creating
effective ways to collect new information.
* Desk research provides market research information RELATIVELY QUICKLY as it is already available and
so time does not have to be spent collecting new information.
* The speed with which (especially internet based) desk research can provides market research information
means that it will TIMELY (in time) for decisions which need to be take quickly.
* The speed with which (especially internet based) desk research can provide information means that it can
provide access to a wide range of both INTERNAL (information from inside of the business) and
EXTERNAL (information from outside of the business) market research. This can help make sure that
decisions are well thought out by using a FULL picture of the market.
The main WEAKNESSES of desk research include the following.
* Desk research uses information that already exists and so this information may only be able to provide
BROAD rather than specific market research information – this may not be very helpful for decision
making. For example desk research may show that sales are falling – but not be able to explain why.
* Desk research only uses information that already exists and so this information may be less than useful
because it has become OUT OF DATE.
* Desk research only uses information that already exists and so you may not know if it is INACCURATE
because you did not carry it out.
* Desk research only uses information that already exists and so if nothing is available on a topic (eg a new
market) then it will be unable to provide any market research.pecific purpose. This “reused” information from desk research is known as SECONDARY
INFORMATION. This type of research therefore DOES NOT usually involve direct contact with
consumers (as it can be done by sitting at a desk!).

152
Q

what is field research ?

A

FIELD RESEARCH
FIELD RESEARCH involves gathering NEW information about a market for your own specific purpose.
This information that field research creates is known as PRIMARY INFORMATION. This type of
research therefore DOES usually require direct contact with consumers.

Source Description
PERSONAL
INTERVIEW

Here the business uses a face-to-face discussion to ask consumers questions
about what they think about the business and its’ market.
This is good because it allows a 2 way conversation about issues and so can
clear up any misunderstandings and get extra detail to answers. This means
the information it provides will be of high quality.
The main drawback of this method is that consumers may not have the time
to talk of be unhappy to do so - this can mean it is hard to collect research
this way. It also takes time for staff to do it which costs money for wages.
COMMENT CARDS Here the business uses a card (which is usually available at tills or service
desks) to gather comments from consumers about the business and its’
market.
This is good because it does not require a lot of staff time and wages to
collect the information. Consumers can also use it at any time so it allows a
business to collect ongoing research easily.
The main drawback of this method is that it is not a 2 way method of
communication and so it can be hard to clear up any misunderstandings or
get extra detail to issues.

ONLINE SURVEY Here the business uses an internet website to ask consumers questions
about what they think about the business and its’ market. Consumers can
be directed to this website from information on e—mails, receipts or the
business website.
This is good because it does not require a lot of staff time and wages
because computers collect or analyse the information. Consumers may be
more willing to provide information because it is quick and they can answer
at a time which suits them
The main drawback of this method is that it is not a 2 way method of
communication and so it can be hard to clear up any misunderstandings or
get extra detail to issues.

The main STRENGTHS of field research include the following.
* Field research is valuable for decision making because it creates new information which will be SPECIFIC
to your market research needs.
* Field research is reliable for decision making because it is ACCURATE as it creates new information from
work that you have done.
* Field research is reliable for decision making because it is UP TO DATE as it creates new information from
work that you have just done.
The main WEAKNESSES of field research include the following.
* Field research can be RELATIVELY EXPENSIVE to collect as time and money has to be spent on staff and
technology to gather the new information.
* Field research can take time to collect and so sometimes it may NOT produce TIMELY information when
decisions need to be taken quickly.
* The amount of time which field research can take to provide information can mean that it MAY NOT
provide a wide range of INTERNAL (information from inside of the business) and EXTERNAL (information
from outside of the business) market research. This can mean that decisions are NOT well thought out
because there is not a full picture of the market.

153
Q

WHICH METHOD OF MARKET RESEARCH SHOULD BE USED?

A

Due to the importance of the marketing decisions that are based on market research, small to medium sized
businesses must be careful to choose market research that will provide them with the best possible
information.

To help decide which methods of market research are best for a situation, a business should consider the
following.
1 THE TYPE OF INFORMATION NEEDED
(eg information about basic changes simply requires DESK research, but data about the reasons why
consumer spending habits have changed will require FIELD research)
2 THE MARKET THAT THE BUSINESS IS IN
(eg fast changing markets require information to be gathered frequently and quickly and so on line
DESK research will be useful)
3 THE TIME AVAILABLE FOR THE RESEARCH TO BE CARRIED OUT
(eg when plenty of time is available high quality FIELD research can be used, but when time is short
DESK research may have to do)
4 THE FINANCE AVAILABLE FOR CONDUCTING THE RESEARCH;
(eg when plenty of money is available high quality FIELD research can be used, but when money is
short DESK research may have to do)
5 THE OTHER RESOURCES AVAILABLE FOR CONDUCTING THE RESEARCH
(eg when trained staff, effective questionnaires, etc, are available, then high quality FIELD research
should be used, when these resources are not available, then DESK research may have to do)

154
Q

what are the limitations of market research ?

A

Although market research helps businesses make sensible marketing decisions, it does not guarantee
marketing success.
This is because, despite the best efforts of staff, market research might provide poor quality information.
This can occur due to market research not having the following qualities of HIGH QUALITY INFORMATION.

155
Q

WHAT IS MARKET SEGMENTATION?

A

MARKET SEGMENTATION involves using market research information to split the consumers in your
market into SEPARATE and IDENTIFIABLE groups (also known as SEGMENTS) with SPECIFIC WANTS.

156
Q

what are the types of market segmintation ?

A

1 AGE
(eg children want different products when compared to adults)
2 GENDER
(eg men want different products when compared to women)
3 INCOME
(eg people with high incomes may want several holidays per year compared to people with lower
incomes)
4 RELIGION
(eg some people may or may not use products due to their faith – eg muslim people do not usually
use non halal meats)
5 FAMILY CHARACTERISTICS
(eg families with many children may need 7 seat cars while couples only need a 2 seat car)
6 LOCATION
(eg people in the countryside may rent more DVDs than city dwellers as it harder for them to get to
the cinema)
7 LIFESTYLE AND PREFERENCES
(eg skiers will want ski equipment while footballers will not)

157
Q

what is an example of segmintation ?

A

An example of segmentation can be seen from Coca Cola who have identified the following different
segments and made different products for their needs - health conscious men (Coke Zero), health conscious
women (Diet Coke), soft drinkers (Coca Cola) and children (Caffeine Free Diet Coke)

158
Q

WHY IS MARKET SEGMENTATION IMPORTANT?

A

When small to medium sized businesses know about the various segments within their market, then they can
try and meet the different wants of each segment by dealing with each of them in a separate suitable way.
This is known as TARGET MARKETING.

159
Q

what are the benifets of target marketing ?

A

Target marketing can bring the following BENEFITS to a business.
* IMPROVED CONSUMER SATISFACTION (as specific wants are being met)
* IMPROVED CONSUMER LOYALTY (as specific wants are being met)
* NEW SALES OPPORTUNITIES (as new segments can start to be sold to)
* IMPROVED SERVICE, ASSISTANCE OR PROFITS (due to increased satisfaction, loyalty and opportunities)
* IMPROVED MARKET SHARE (this is an increase in the amount of the market the business is dealing with)
* DECREASED WASTAGE IN PRODUCTION (as targeted products should satisfy wants and so not go unsold)
* LESS CHANCE OF FAILURE (from increased usage, increasing market share and less wastage)
However, target marketing can also create the following ISSUES for to a business.
* INCREASED COST (having lots of different products to satisfy consumers can be costly)
* COMPLICATED TO MANAGE (many different products can be hard for businesses to keep organised)

160
Q

WHAT IS THE MARKETING MIX?

A

Once a business is clear from market research what its’ different market segments want, it will have to make
decisions about the MARKETING MIX.
The marketing mix for small to medium businesses is usually made up of the specific COMBINATION of
separate decisions about PRODUCT, PRICE, PLACEMENT and PROMOTION that they think will satisfy the
needs of a market or segment. This marketing mix is also known as THE 4P’S as the 4 decisions that make it
up all start with the letter “p”.
Although the individual decisions about PRODUCT, PRICE, PLACEMENT and PROMOTION are important in
their own right, care must always be taken when making them NOT to damage the overall balance of the
marketing mix. This is because it is the overall marketing mix of the “4Ps” together for any product that
makes consumers use it rather than any single “P” alone.
For example, a business may want to increase the price at which sells packets of crisps as a sensible profit
making decision in the PRICE element of the marketing mix. However, although this seems a good idea on its
own, it may damage the OVERALL MARKETING MIX and lower sales because consumers will not usually pay
more for a product they were used to get more cheaply.
The marketing mix for any product should be DYNAMIC. This means that the decisions about what the 4P’s
are should be checked and changed over time in order to make sure that they are kept up to date with
consumers wants.
For example, if a business noticed that consumers are not buying their crisps as much as they used to then
they may decide to change the MARKETING MIX by creating new adverts to better PROMOTE its’ crisps.

161
Q

what are the 4p’s of marketing ?

A

PRODUCT
PLACE
PRICE
PROMOTION

162
Q

what are the main areas of activity in the product element of the marketing mix for small to medium sized businesses ?

A

DEVELOPING NEW PRODUCTS

BRANDING

PRODUCT LIFE CYCLE

163
Q

what is branding ?

A

BRANDING
When a new product is being innovated, a USP feature that a business is likely to try and build into it
is a BRAND. A brand is an IDENTITY for a product or business that will allow consumers to
DISTINGUISH it easily from other similar products or businesses. Brands usually also help attract
consumers because they develop an “image” for the product that consumers want to have for
themselves by using the branded product.
Brands are usually developed through the use of the following.
* CATCHY AND MEMORABLE NAMES (eg Nike)
* SPECIFIC SLOGANS OR JINGLES (eg “Just do it”)
* SPECIFIC DESIGNS (eg the design for the Nike Airmax)
* SPECIFIC SYMBOLS OR LOGOS(eg the Nike “swoosh” or “tick” design)
Branding is pursued as a USP by many businesses due to the following BENEFITS.
* CONSUMERS USUALLY THINK BRANDED PRODUCTS ARE BETTER QUALITY OR MORE RELIABLE
AND IF THEY ACTUALLY ARE CONSUMERS WILL BE HAPPY WITH THE BRAND
* HAPPY CONSUMERS MAY BECOME LOYAL AND WANT TO KEEP USING THE BRAND
* CONSUMER HAPPINESS AND LOYALTY CAN MEAN BUSINESSES CAN CHARGE HIGHER PRICES
THAN NON BRANDED PRODUCTS
* NEW PRODUCTS CAN BE EASIER TO LAUNCH AS LOYALTY MEANS PEOPLE TRUST THE BRAND AND
SO ARE MORE LIKELY TO TRY THE NEW PRODUCT
* GENERAL BRAND ADVERTISING CAN BE COST EFFECTIVE PROMOTION FOR ALL PRODUCTS
However, despite the benefits, businesses should also be aware of the following possible brand
PROBLEMS.
* NEW BRAND PRODUCTS NEED LOTS OF RESEARCH AND DEVELOPMENT MONEY IF THEY ARE TO
MAINTAIN THE BRAND’S REPUTATION
* ANY BRAND PRODUCTS WHICH FALL BELOW EXPECTED STANDARDS CAN DAMAGE THE
REPUTATION OF ALL BRANDED ITEMS
* CONSUMER LOYALTY CAN BE LOST IF CONSUMERS FEEL THEY ARE PAYING HIGHER PRICES
SIMPLY FOR A “NAME” ALONE RATHER THAN BETTER QUALITY

164
Q

what is the product lifecycle ?

A

PRODUCT LIFECYCLE
The PRODUCT LIFECYCLE is a series of stages that a product goes through from when a business first
creates and sells it until the time nobody wants it any more. Knowing the lifecycle for products is
useful for a business because it helps it to avoid wasting money trying to provide products that
consumers no longer want.
During each stage of the lifecycle, sales and profits will vary as follows.

165
Q

what are the objectives of business ?

A

The price set at any point in time must help a business achieve its objectives. This means that the
different economic sectors businesses will often set different prices as follows.

166
Q

what is product in the 4P’S of marketing ?

A

the actual good or service being sold by a business

167
Q

what is price in the 4p’s of marketing ?

A

how much money the business charges the customer to spend on their good or service

168
Q

what is place in the 4p’s of marketing ?

A

where a business makes thier good or service available for the customer to buy

169
Q

what is promotion in the 4p’s of marketing ?

A

the way in which a business raises awareness of their product or service and persuades customers to buy it.

170
Q

what are the sectors of economy?

A

PUBLIC
PRIVATE
THIRD

171
Q

what is pubic in the sectors of the economy in terms of pricing?

A

Public sector businesses are usually set up to achieve the objective of
providing a PUBLIC SERVICE. This means that they price their goods and
services at or even below (if they are free) the PRICE FLOOR in order to
maximise the number of people who can afford to use them.

172
Q

what is private in the sectors of the economy in terms of pricing?

A

Private sector businesses are usually set up to achieve the objective of
MAXIMISING PROFITS for their owners. This means that they price their
goods and services at or even below (if they are free) the PRICE CEILING in
order to maximise the profit from each sale.

173
Q

what is third in the sectors of the economy in terms of pricing?

A

Third sector businesses are usually set up to achieve the objective of
SOCIAL RESPONSIBILITY. This means that they price their goods and
services BELOW the PRICE FLOOR as they are given for free to specific
people who might not otherwise been able to afford them.

174
Q

what types of markets are there ?

A

UNCOMPETITIVE MARKET

COMPETITIVE MARKET

HIGHLY COMPETITIVE
MARKET

175
Q

whats the structure of an uncompetitive market ?

A

This market structure may mean that there is only one
business selling this product to the market. This would be
known as a MONOPOLY market (as “mono” means “one”).
This means the business here can charge prices at the PRICE
CEILING because consumers will have to pay their prices or
simply do without as there is no-one else to buy from instead.
Prices will stay like this unless other businesses enter the
market at a lower price and so start to give consumers a
choice.

176
Q

what is a competitive market structure?

A

This market structure usually means that there are a few
businesses selling similar products to the market and they are
all getting enough consumers to survive.
Here businesses will charge similar prices to each other. This is
because if a business charges a higher price than its’
competitors then it will lose sales as consumers go to them
instead, and if it charges a lower price than competitors then it
loses profit it could have otherwise had. Therefore, in this
market, the prices charged are likely to be in BETWEEN the
FLOOR and CEILING and are known as the MARKET PRICE.
Prices are likely to stay like this for a long time.

177
Q

what is the structure of a highly competitive market?

A

This market structure usually means that there are a few
businesses selling similar products to the market and there are
NOT enough consumers for them all to survive.
Here businesses will try to charge a price lower than their
competitors in order to survive by putting them out of
business and taking their consumers. Therefore, in this market,
the prices charged are likely to be in at or below the PRICE
FLOOR.
Prices are likely to rise over time as some businesses close and
the remaining ones form a competitive market.

178
Q

how does the type of product being sold affect the price ?

A

different types of products being sold and how they affected :

Ordinary products have many competitors and not many USPs. They will
usually be sold at prices close to the MARKET PRICE. This is because if
businesses try to sell them for more consumers will simply refuse to buy
them and buy similar products from a competitor instead.

Branded products will be able to charge between the MARKET PRICE
and PRICE CEILING. This is due to consumers being willing to pay higher
than normal prices for brands because they feel that they are better
quality than “ordinary” products.

Unique products will be able to charge prices close the PRICE CEILING.
This is due to their monopoly position in their market which means that
buyers simply have to pay their high prices or just do without.

New products will usually be sold at the appropriate price for their
product type, eg unique products at the price ceiling, etc.
However, sometimes businesses will sell them for a short time at prices
close to the PRICE FLOOR in order to break consumer loyalty to other
products and so allow them to break into the market.

179
Q

what is a placement decision?

A

The PLACEMENT element of the marketing mix involves trying to provide goods and services

IN THE RIGHT PLACE and AT THE RIGHT TIME for consumers.

The placement element of the marketing mix is very important as without it the business would fail because
consumers would not be able to gain access to its’ goods or services at a time or place that suits them.
The main areas of activity in the placement element of the marketing mix for small to medium sized
businesses can be seen below.

180
Q

what is a business location ?

A

BUSINESS LOCATION
A business has to make decisions about where to LOCATE (open and run) some or all of the following.
* FACTORY (for production and storage)
* OFFICES (for management)
* SHOPS (for providing products)

181
Q

what are the main factors that influence the type of the premises that a business chooses to
use ?

A

BUSINESS TYPE

Different types of business will require different types of premises. For
example, a sole trader may only require a single shop (due to their small
market and low number of staff) while a Government Agency may have
many large locations (to make sure they can provide a public service to
all areas of the country).

MARKET DEMAND

Businesses must make sure that the location that they choose has
consumers in that area who want their goods and services. This is
because if there is no market where a business sets up then it will not be
used and so failure will occur.

COMPETITORS

Although businesses will want to be close to their market, they will
usually want to locate away from their competitors (other businesses
that do the same as them). This is because a business would not want
competitors in their area doing things that take away their customers.

RAW MATERIALS
USED

A business has to make sure that the location it chooses can provide the RAW
MATERIALS that it USES efficiently. Examples of how the raw materials used
can affect location can be seen below.
* Some businesses use RAW MATERIALS that are PERISHABLE (become
wasted quickly). An example is food. These businesses will want to locate
CLOSE to their SUPPLIERS to shorten transport times. This is to minimise
the chance materials will be wasted in transport and maximise the time the
business has to use them to produce their product.
* Some businesses are known as BULK REDUCING BUSINESSES. This means
that they use BULK (large) amounts of raw materials to make SMALLER
finished products. An example is a power station which takes in thousands
of tons of coal to produce the service of electricity provision. These
businesses will want to locate CLOSE to their SUPPLIERS rather than their
consumers. This is because the delivery costs of the small finished products
will be low and doing this will minimise the high transport costs of moving
the bulk raw materials.

AVAILABILITY OF
RESOURCES

A business has to make sure that the location it chooses can provide the
resources that it needs to produce its’ goods and services. Examples of how the
availability of resources can affect location can be seen below.
* Businesses can only locate where there are available PREMISES, and so they
simply cannot operate in locations where there are none available. For
example, a business cannot open a shop in a High Street when there are no
empty premises for them to start using.
* Businesses need enough suitably skilled LABOUR to operate. This means
that locations WITH suitable labour WILL be attractive to businesses. This is
because of easy recruitment and perhaps lower wages (due to low staff
transport costs as they are close to their workplace). On the other hand,
locations WITHOUT suitable labour WILL NOT be attractive to businesses.
This is because of problems with recruitment and higher wages (due to high
staff transport costs as they are NOT close their work).

RESOURCE COSTS

In addition to checking that resources are available, a business has to make sure
that it has the finance available to pay for them too. This is because different
resources cost different amounts to employ. Examples of this situation include
the following.
* The location and size of premises will affect their rental or purchase costs.
* Staff wages vary with the skills and qualifications of workers.

PRODUCT TYPE

Business location will be affected by the PRODUCT that the business PRODUCES.

Examples of this can be seen below.
* Some businesses make FINISHED GOODS that are PERISHABLE (become
wasted quickly) –eg a sandwich maker. These businesses will want to locate
CLOSE to their CONSUMERS rather than suppliers to minimise the chance
goods will be wasted in transport and maximise the time they can be sold for.
* Some businesses are known as BULK INCREASING BUSINESSES. This means
that they use SMALL amounts of raw materials to make BULK (large) finished
products. An example is a soft drink maker who will take in 1 tanker of soft
drink flavour and make 20 tankers of the final drink by adding water to it.
These businesses will want to locate CLOSE to their CONSUMERS rather than
their suppliers. This is because the delivery costs of small amounts of raw
materials will be small and doing this will minimise the high transport costs of
moving the finished bulk goods.
* Some businesses are known as COMPONENT businesses – this means that they
rely on selling their products to other businesses. For example, computer chip
manufacturers depend on computer manufacturers to buy their chips. These
businesses will want to locate CLOSE to their CONSUMERS to minimise
transport costs.

INFRASTRUCTURE

Infrastructure is all of the following things that support business activity in an

area.
* SERVICES (eg housing, colleges, etc)
* UTILITIES (ie electricity, water, etc)
* LINKS (ie road, water, air and rail facilities)
Businesses will want to locate in areas with a STRONG INFRASTRUCTURE to lower
transport costs, lower staff costs and speed up deliveries.

GOVERNMENT
LEGISLATION

Some businesses are only allowed to locate in certain areas because of
Government rules or laws about HEALTH AND SAFETY. For example chemical
plants and power stations have to be set up away from populated areas to
minimise the damage that would be caused to the public if there was an
accident.
PLANNING REGULATIONS from Government can also impact on what a
business can do with its’ premises. For example the Government can refuse
permission for a business to extend a factory if it feels this will harm the local
area through congestion, pollution, etc.

REGIONAL POLICY

REGIONAL POLICIES are things that are done by the European and UK
Governments to try to make sure that all regions of Europe and the UK are
fairly treated and equal in terms of employment, wealth and living standards.
Regional Policies can affect business location because they can encourage
businesses to set up in “poorer” areas by offering incentives such as the following.
* GRANTS (money which doesn’t have to be paid back)
* HELP WITH PAYING RENT AND RATES COSTS
* HELP FINDING SUITABLE PREMISES
* HELP WITH PLANNING PERMISSION
* HELP WITH THE COSTS OF FINDING AND TRAINING STAFF
* DEVELOPMENT OF THE INFRASTRUCTURE IN THESE AREAS
* BUSINESS ADVICE

INFORMATION
TECHNOLOGY

Some businesses can use Information Technology (IT) such as internet websites
to advertise/sell their products or allow customers to contact them. This can be
the case because the product that they provide can be delivered though IT (eg
music/video streaming or downloads) or can be ordered online and delivered
by post.
This can affect where a business locates because these businesses do not need
premises in convenient places for customers to visit and so can set up in
cheaper locations that consumers don’t usually go to.
For example, many credit cards call centres that are set up in cheap rent areas
away from expensive and busy high streets because customers can simply
phone up to do business with them.

182
Q

what are the benefits of having a good location?

A

MORE SALES

reasons why :
* LOCATION IS CLOSE TO EXISTING CUSTOMERS FOR EASY ACCESS
* LOCATION IS CLOSE TO NEW CUSTOMERS FOR EASY ACCESS
* LOCATION DOES NOT HAVE A LOT OF COMPETITION IN THE AREA
* LOCATION OFFERS “QUALITY” PREMISES THAT ATTRACT CUSTOMERS

LOWER COSTS

reasons why :

  • LOCATION COULD BE CLOSER TO SUPPLIERS AND LOWER TRANSPORT COSTS
  • LOCATION COULD BE CLOSE TO CHEAPER WORKERS
  • LOCATION COULD OFFER LOWER RENTS
  • LOCATION COULD OFFER LOWER PURCHASE COSTS
183
Q

what is distrubution ?

A

This part of placement element of the marketing mix is concerned with deciding on the best
METHOD OF DISTRIBUTION to use. A method of distribution is a way of transporting goods to
premises so that to they are available in time for consumers to use them.

184
Q

what are the methods of distrubution?

A

ROAD
AIR
WATER
PIPELINE

185
Q

description of road as distribution?

A

Road based methods of
distribution use the road
network to deliver goods
and services. Examples
of road based methods
of distribution include
tankers, transporters,
refrigerated vehicles,
trucks, and vans.

186
Q

description of rail as a distribution method ?

A

Rail based methods of
distribution use the
railway network to
deliver goods and
services. Examples of
rail based methods of
distribution involve
trains using flatbed,
storage, refrigerated and
tanker carriages.

187
Q

description of air as a distribution method?

A

Air based methods of
distribution use aircraft
and helicopters to
deliver goods and
services. Examples of
air based methods of
distribution include
freight and refrigerated
aircraft.

188
Q

description of water as a distribution method?

A

Water based methods
of distribution use the
sea and canals to
deliver goods and
services. Examples of
water based methods
of distribution involve
supertankers,
refrigerated ships,
cargo container ships
and barges.

189
Q

description of pipeline as a method of distribution ?

A

Pipeline based methods
of distribution use the
pipes and cables to
deliver services.
Examples of pipeline
based methods of
distribution involve
phonelines, internet
connections, gas, water
and electricity.

190
Q

what is an advantage if road ?

A
  • Road vehicles are
    FLEXIBLE as almost
    everywhere can be
    reached by road and
    many different
    vehicles are available
    to suit transport of
    all types of goods
    and services.
191
Q

what is an advantage of rail?

A

Trains can deliver
quickly as there are
usually LESS DELAYS
on train tracks when
compared to roads.
* Trains can result in
QUICK DELIVERIES as
they can deliver
massive amounts of
products at once.
* Trains can be fairly
CHEAP method of
delivering large
amounts (when
compared to road
transport) due to
their speed and bulk.

192
Q

what is an advantage of air?

A
  • Aircraft can
    transport products
    long distances VERY
    QUICKLY.
  • Aircraft can
    UNIQUELY reach
    places which other
    transport methods
    may not be able to –
    eg helicopters are
    used for mountain
    rescue as no other
    vehicle can reach
    here.
193
Q

what is an advantage of water (distribution ie sea)?

A
  • Ships can deliver
    massive amounts of
    products at once
    which makes them
    fairly CHEAP.
  • Ships are FLEXIBLE as
    they can use the
    oceans to deliver any
    type of goods to all
    around the world.
194
Q

what is an advantage of a pipeline?

A
  • Pipelines are
    FLEXIBLE as they can
    be put almost
    anywhere.
  • Pipelines are fairly
    CHEAP as once they
    are set up they do
    not cost money each
    time they are used.
195
Q

what is a disadvantage of road?

A
  • Road vehicles can
    have HIGH FUEL
    COSTS.
  • Road vehicles can
    result in SLOW
    DELIVERY as they
    may have to make
    several trips due to
    their relatively small
    size.
  • Road vehicles can
    result in SLOW
    DELIVERY as can be
    caught in traffic
    jams.
196
Q

what is a disadvantage of rial?

A
  • Trains are not very
    FLEXIBLE as they can
    only deliver to places
    where there are
    train tracks.
197
Q

what is a disadvantage of air?

A
  • Aircraft have HIGH
    FUEL COSTS.
  • Aircraft are usually
    not very FLEXIBLE as
    they can normally
    only deliver business
    products to places
    where there is an
    airport.
  • Poor weather might
    stop aircraft flying
    and DELAY
    deliveries.
198
Q

what is a disadvantage of water (sea distribution method)?

A
  • Ships can be quite
    SLOW when
    compared to other
    methods – especially
    if there is bad
    weather.
  • Ships can only
    deliver to LIMITED
    places as they need a
    dock to drop off
    goods.
199
Q

what is a disadvantage of a pipeline?

A
  • Pipeline can only
    deliver a LIMITED
    range of services and
    so can’t be used for
    all deliveries.
  • If a pipeline is
    damaged it can be
    COSTLY to repair and
    will stop all deliveries
    until it is repaired.
200
Q

what is an internal method of distribution?

A

Here the methods of distribution used ARE owned by the business itself. This is
good for STRONG CONTROL (of delivery times, quality and reputation) and
LOWERING RUNNING COSTS in the long run. However, initial SETUP COSTS can
be very HIGH.

201
Q

what is an external method of distribution?

A

Here the methods of distribution used are provided by a different organisation and
so ARE NOT owned and paid for by the business itself. This is PREVENTS LARGE
amounts of spending on SET UP COSTS to purchase delivery equipment. However,
there can be a LOSS of CONTROL (of delivery times, quality and reputation) and
INCREASED RUNNING COSTS in the long run (due to continued payments).

202
Q

what factors do internal and external methods depend on?

A

MARKET STRUCTURE

The method used must be suitable for the market the business is selling to. For
example, goods needed on an island market will have to use sea or air as part of
the method used.
PRODUCT TYPE

Different products must be transported in different ways. For example, some
products are PERISHABLE (which means that they will go off quickly) and so will
have to use specialised methods (such as refrigerated transport) or quick
methods of distribution (such as air).
METHOD COST

The method used will depend on the amount of FINANCE AVAILABLE and the
costs of the method. For example trains may be used instead of lorry due to
lower costs.

INFRASTRUCTURE

The method used will depend on the INFRASTRUCTURE options available. For
example planes may not be used because there is no available airport.

203
Q

what are the main types of advertising ?

A

INFORMATIVE
ADVERTISING

PERSUASIVE
ADVERTISING

204
Q

what is a feature of informative advertising?

A

This type of advertising aims to
simply INFORM people about
important facts and events that
they should know.

205
Q

what is a feature of persuasive advertising?

A

This type of advertising aims to
PERSUADE people to change their
consumption by HIGHLIGHTING or
REMINDING them about the USP’s
and branding of a product.

206
Q

Examples of informative advertisng?

A
  • Health adverts (eg flu jabs)
  • Product recall adverts
207
Q

what is an example of persuasive advertising?

A
  • Adverts for business products
208
Q

what are the main METHODS (ways) of advertising ?

A

BROADCAST
ADVERTS

PRINTED
ADVERTS

OUTDOOR
ADVERTS

ELECTRONIC
ADVERTS

209
Q

what are examples of a broadcast advert?

A
  • Local TV
  • Local Radio
  • Local Cinema
  • Internet
210
Q

what are the features of a broadcast advert?

A

Broadcast adverts can be very effective for the following reasons.
* ATTENTION GRABBING DUE TO VISUAL/SOUND NATURE
* REMEMBERED DUE TO VISUAL/SOUND NATURE
* TARGETS SPECIFIC LOCAL MARKETS (called MICRO REGIONS)
* TARGETS SPECIFIC SEGMENTS (through viewing/listening info)
However, broadcast media can have the following drawbacks.
* CAN BE VERY EXPENSIVE
* CONSUMERS SOMETIMES IGNORE OR SKIP ADVERTS

211
Q

what are examples of printed adverts?

A
  • Local Paper
  • National Paper
  • Flyers given out
  • Leaflets to houses
  • Letters to houses
212
Q

what are the features if printed adverts?

A

Printed media can be very effective for the following reasons.
* HOLDING CONSUMERS ATTENTION AS THEY CAN BE SEEN AGAIN
* PERSUADING CONSUMERS AS THEY “BELIEVE WHAT THEY READ”
* TARGETING SPECIFIC SEGMENTS THROUGH LOCAL PAPERS
* TAPPING INTO LOYALTY FOR A NEWSPAPER
However, printed media can be EXPENSIVE if used to cover a large
number of segments as a variety of media would have to be used to
reach them all.

213
Q

what are examples of outdoor adverts?

A
  • Posters on buses
  • Posters on taxis
  • Bus shelter posters
  • Billboard posters
  • Street posters
214
Q

what are features of outdoor adverts?

A

Outdoor media can be very effective for the following reasons.
* ATTENTION GRABBING DUE TO HIGH VISUAL IMPACT
* REMEMBERED DUE TO HIGH VISUAL IMPACT
* REMEMBERED DUE TO FREQUENT CONTACT
* TARGET SPECIFIC LOCAL MARKETS (called MICRO REGIONS)
However, outdoor media can have the following drawbacks:
* CAN BE EXPENSIVE FOR SOME BUSY LOCATIONS
* CAN BECOME PART OF THE BACKGROUND AND GO UNNOTICED

215
Q

what are examples of electronic adverts?

A
  • Info on Websites
  • Internet Pop Ups
  • Internet Adverts
  • Targeted e-mails
  • Bluetooth message
  • Facebook
  • Twitter
216
Q

what are the features of electronic adverts?

A

Electronic media has all of the strengths of broadcast media with the
following additional benefits.
* 24 HOUR WORLD WIDE ADVERTISING
* LOW COST WORLD WIDE ADVERTISING
* CAN INVOLVE CONSUMERS IN ADVERT (eg viral ads)
* CAN DIRECT TO WEBSITES TO ALLOW IMMEDIATE PURCHASES
However, electronic media can IRRITATE consumers if it was not
wanted or expected (eg spam e-mail and web popups).

217
Q

what promotional activities can you do?

A

PROMOTIONAL ACTIVITIES
The aim of the promotional activities is to ENCOURAGE consumers to buy or use the products of a
business by giving them a special offer. The main methods of promotion that a business can use are:
* BUY ONE GET ONE FREE (also known as BOGOF)
* SPECIAL OFFERS (eg one child free for each adult)
* DISCOUNTS (money off – eg 1⁄2 price sale)
* MONEY OFF VOUCHERS
* FREE GIFTS
* COMPETITIONS
* FREE SAMPLES/TASTINGS

218
Q

what are internal factors ?

A

Internal factors are factors within a business that can be controlled by the organisation. The three main internal factors are: human resources. finance. current technology.

219
Q

INTERNAL FACTORS ?

A

FINANCE

HUMAN RESOURCES

CAPITAL

220
Q

What are external factors?

A

External factors are things outside a business that will have an impact on its success. Their impact can be positive or negative. A business cannot control external factors.

221
Q

EXTERNAL FACTORS ?

A

POLITICAL ISSUES

ECONOMIC ISSUES

SOCIAL ISSUES

TECHNOLOGY ISSUES

ENVIRONMENT ISSUES

COMPETITIVE ISSUES

222
Q

what is the role of operations ?

A

The role of OPERATIONS in a business is to PRODUCE goods and services to a
SUITABLE STANDARD as EFFICIENTLY (minimum in – maximum out) as possible.

223
Q

what are the 3 linked stages in the production process ?

A

INPUT
PROCESS
OUTPUT

224
Q

What is stage 1 input ?

A

(raw materials necessary for creating a good
or service are gathered)

225
Q

what is stage 2 process ?

A

(resources are used to create a new good or
service from raw materials)

226
Q

what is stage 3 output ?

A

(new finished goods and services are
available for consumption)

227
Q

what are the main activities that the operations staff are involved with ?

A
  • STOCK CONTROL (INPUT ISSUE)
  • CHOOSING SUPPLIERS (INPUT ISSUES)
  • FACTORS OF PRODUCTION (PROCESS ISSUE)
  • QUALITY ISSUES (PROCESS ISSUE)
  • ETHICAL PRODUCTION (PROCESS ISSUE)
  • CUSTOMER SERVICE (OUTPUT ISSUE)
  • DISTRIBUTION (OUTPUT ISSUE)
228
Q

what are the benefits to the operations team following the production process?

A
  • SURVIVAL (all businesses need to produce goods and services for their consumers or they will fail)
  • INCREASE IN PRODUCT QUALITY (due to better qualified and motivated staff and systems)
  • DECREASED COSTS (due to less wastage and better systems)
  • OPPORTUNITY TO DECREASE PRICES FOR CONSUMERS (due to lowered costs)
  • POSITIVE BUSINESS IMAGE (from high quality products and any lowered prices)
  • INCREASED CONSUMER SATISFACTION (from provision of suitable products perhaps at low prices)
  • INCREASED USE OF THE BUSINESS BY CONSUMERS (CONSUMER LOYALTY)
  • INCREASED PROFITS, BUDGETS OR DONATIONS (from consumer loyalty)
229
Q

what is stock management?

A

STOCK MANAGEMENT is all about trying to make sure that the business has a STOCK LEVEL that prevents

OVERSTOCKING PROBLEMS and UNDERSTOCKING PROBLEMS.

230
Q

what are the main types of stock ?

A
  • RAW MATERIALS (basic parts still to be used in production);
  • WORK IN PROGRESS [WIP] (products that have been started but not yet finished);
  • FINISHED GOODS (products that are complete and ready to be sold to consumers).
231
Q

why will businesses keep extra stock available ?

A
  • PRODUCTION CAN ALWAYS BE CARRIED OUT AS STOCKS ARE CONSTANTLY AVAILABLE
  • CONSUMERS WILL ALWAYS BE ABLE TO BUY PRODUCTS AS STOCKS ARE AVAILABLE
  • SALES AND USAGE ARE MAXIMISED AS CONSUMERS CAN ALWAYS ACCESS STOCKS OF PRODUCTS
232
Q

what is overstocking ?

A

Overstocking means that a business has bought in MORE stock than it regularly needs

233
Q

what are the problems that can happen when overstocking ?

A

and so will face the following problems due to extra unnecessary stock.
* HIGH LABOUR COSTS FOR SECURITY STAFF TO PREVENT THEFT OF STOCK
* HIGH LABOUR COSTS FOR WAREHOUSE STAFF TO MANAGE STOCKS
* HIGH STORAGE COSTS FOR LARGE PREMISES TO STORE STOCK
* HIGH COSTS OF INSURANCE FOR LARGE AMOUNTS OF STOCK
* LESS CHANCE OF WASTAGE OR THEFT BEING NOTICED AND DEALT WITH
* RISK OF LOSING MONEY ON STOCK THAT BECOMES OBSOLETE

234
Q

what is understocking ?

A

Understocking means that a business has NOT bought in enough stock to continue
with its ordinary activities

235
Q

what problems can you face with understocking ?

A
  • LARGE NUMBERS OF SMALL STOCK ORDERS WILL HAVE TO BE MADE
  • SMALL ORDERS CAN RAISE COSTS AS BULK BUYING DISCOUNTS ARE LOST
  • PRODUCTION MAY HAVE TO STOP
  • STOCKOUTS MAY OCCUR (this means there is no stock for consumers)
  • SALES AND USAGE OF THE BUSINESS ARE DECREASED BY STOCKOUTS
  • REPUTATION OF BUSINESS MAY BE DAMAGED BY STOCKOUTS
  • CONSUMER LOYALTY MAY BE DECREASES BY STOCKOUTS
236
Q

what are the main factors that businesses have to consider when trying to set a stock level ?

A

product demand

seasonal factors

finance available

stock type

lead time

237
Q

what is product demand ?

A

Businesses have to make sure that their stock level is set high enough to prevent
stockouts and so meet the expected demand of consumers. This means if a
product is very popular then stock levels should be high and if sales are low then
stocks should be low too.

238
Q

what are seasonal factors ?

A

Product demand will change at different times of the year – for example, demand
for shorts will be high in Summer and lower in Winter. This means that businesses
have to make sure that their stock level is set high during periods of high demand
(to prevent stock outs) and then lowered when demand falls (to prevent
overstocking).

239
Q

what do they mean by finance available in stocks?

A

Holding stock costs money to buy it and for insurance, premises and staff to
manage and keep it secure. This means that a business can only hold as much
stock as they can afford to pay for.

240
Q

what do they mean by stock type in stocks ?

A

Some stock will not last very long before it becomes useless. This could be due to
stock becoming OBSOLETE (ie a lack of interest from consumers as it is out of
date) or because it is PERISHABLE (ie becomes wasted quickly - eg food going out
of date). This means that businesses who use stock which can easily become
obsolete or perish should try to minimise stock levels to prevent any wastage.

241
Q

what is lead time ?

A

Almost all stock can take a little time to deliver from suppliers – this time is known
as LEAD TIME. Businesses which have a long lead time should maximise stock
levels to prevent stockouts while waiting for another delivery to be made.

242
Q

what advantages can computerised systems bring ?

A
  • COMPUTERS CAN ACCURATELY CALCULATE STOCK FIGURES QUICKLY
  • COMPUTERS MAY BE ABLE TO REPLACE STAFF IN STOCK CONTROL WHICH SAVES ON WAGES
  • COMPUTERS CAN AUTOMATICALLY REMIND STAFF WHEN THE REORDER LEVEL HAS BEEN REACHED
  • REMINDING STAFF OF WHEN TO REORDER SHOULD LOWER THE CHANCE OF RUNNING OUT OF STOCK
  • COMPUTERS CAN AUTOMATICALLY REORDER STOCK TO PREVENT ANY CHANCE OF STAFF FORGETTING
    However, computerised stock control does have to be protected from the potential PROBLEM of
    computers being hacked or overridden to hide theft or wastage.
243
Q

what are the main factors business usually consider when choosing which supplier they will
use ?

A

PRICE

A business will usually want to use a supplier that sells at a low price. This is to
MINIMISE COSTS for the business. This is also important because a business can
only buy from suppliers that it has the FINANCE to be able to afford.

QUALITY

A business will want to use a supplier that provides stock of a suitable level of
QUALITY. This is to make sure that you use quality materials to make products of
a high enough QUALITY to keep consumers happy.

CONTINUITY A business will want to use a supplier that can CONTINUE to supply to them. This
is to MINIMISE THE INCONVENIENCE of changing suppliers which could cause
delays to production, losing discounts, etc.

RELIABILITY

A business will want to use a supplier that is RELIABLE. This means that they can
always supply them with the correct amount stock, when they expect to receive it
and to the same standards every time. This is to MINIMISE THE INCONVENIENCE
of unexpected poor quality, lack of stock, delays, etc.

LOCATION A business will usually want to use a supplier that is CLOSE TO THEM. This

MINIMISES COSTS by reducing delivery charges.

244
Q

what are the factors of production?

A

CAPITAL
ENTERPRISE
LAND
LABOUR

245
Q

what is capital ?

A

Capital describes MONEY and all of the EQUIPMENT it can be used to buy. Capital
has to be paid for through INTEREST (extra money paid from borrowing or lost
through spending). Capital is a MAN MADE resource.

246
Q

what is enterprise ?

A

Enterprise covers all of the IDEAS for goods and services a business has and the
ORGANISATION OF RESOURCES undertaken by MANAGERS to make these ideas
turn into real goods and services. Enterprise earns PROFITS.

247
Q

what is land ?

A

Land is the Earth and all of the NATURAL RESOURCES in it or on it (eg oil, wood,
animals, crops, etc). Land is paid for through RENT (money paid for the use of the
land).

248
Q

what is labour ?

A

Labour is all of the work that is done by PEOPLE (aka the HUMAN RESOURCE).

Labour is paid for by WAGES.

249
Q

what are the methods of production ?

A

1 JOB PRODUCTION

2 BATCH PRODUCTION

3 FLOW PRODUCTION

250
Q

what is job production ?

A

Job production concentrates on producing one product from start to finish. Once one product is complete, another can begin. It is highly specialised and very labour intensive.

251
Q

what are the main FEATURES of Job production ?

A
  • Each product is made ONE AT A TIME as a single separate piece of work (or JOB).
  • Each product made will be UNIQUE because it has been designed to meet specific standards that
    the customer has set.
  • Lots of (normally skilled) labour is usually used - this means it is known as a LABOUR INTENSIVE
    method of production.
252
Q

what are the main ADVANTAGES of Job Production ?

A
  • Job production should provide a variety of work for staff to complete which should INCREASE their
    MOTIVATION, SKILLS and PRODUCT QUALITY.
  • Job production should provide a very HIGH LEVEL of CUSTOMER SATISFACTION because it
    provides a high quality and unique product that meets their specific needs.
  • Job production should result in HIGH PRICES (and profits) because customers will pay a lot for high
    quality products that meet their specific needs.
  • Staff can think for themselves – this means that they suggest changes which would help improve
    quality, production or consumer satisfaction. This can mean that production may become MORE
    EFFICIENT.
253
Q

what are the main DISADVANTAGES of Job Production ?

A
  • Job production can be EXPENSIVE to run because skilled staff will often expect HIGH WAGES.
  • Job production can be EXPENSIVE to run because as each product is unique there will be FEW
    ECONOMIES OF SCALE. An ECONOMY OF SCALE a DECREASE in the cost of EACH UNIT made due
    the large number (or SCALE) of products made by a business.
  • Job production can take a long time to complete (especially on big jobs) which can cause
    CASHFLOW PROBLEMS while waiting for payment.
  • Job production usually results in LOW LEVELS OF OUTPUT – this limits the amount of sales a
    business can make.
254
Q

what is batch production ?

A

Batch production enables items to be created stage by stage in bulk (‘a batch’).

Generalist equipment is used to produce quantities of a product to meet a specific demand. The production process is stopped on the completion of each batch. A new batch, usually of a different product, is then produced using the same generalist equipment and workforce.

The workforce is usually divided into a group designated to work on a particular stage of the process. Batch production is commonly used in food production.

255
Q

what are the main FEATURES of Batch production ?

A
  • A group of products (known as BATCH) is made TOGETHER at the same time.
  • Each product WITHIN a batch is IDENTICAL.
  • Separate batches can be SLIGHTLY DIFFERENT from each other.
  • Although there can be some variation between batches, all products made will be BROADLY
    SIMILAR.
  • Often uses lots of capital equipment - this means it is known as a CAPITAL INTENSIVE method of
    production.
256
Q

what are the ADVANTAGES of Batch Production ?

A
  • The slight variations that can be made between batches provides a business with SOME
    FLEXIBILITY and the ability to make a RANGE OF PRODUCTS. This means a business can INCREASE
    SALES by satisfying the needs and wants of a variety of consumers.
  • The use of CAPITAL can allow a relatively LARGE NUMBER OF PRODUCTS to be QUICKLY. This can
    allow a business to easily make HIGH SALES.
  • The use of CAPITAL can allow a relatively LARGE NUMBER OF PRODUCTS to be made without
    paying for lots of workers. This can LOWER PRODUCTION COSTS.
  • The use of CAPITAL often means that many staff used do not carry out complex work as machines
    do it for them. This can mean staff will be fairly CHEAP to employ as they will need few skills. This
    can LOWER PRODUCTION COSTS.
  • The use of CAPITAL can mean QUALITY could IMPROVE. This is because machines are often more
    accurate than humans as they do not get tired or distracted.
257
Q

what are the DISADVANTAGES of Batch Production ?

A
  • The simple similar processes batch production often needs staff to do can be BORING and so
    DECREASE their MOTIVATION, SKILLS and PRODUCT QUALITY.
  • Any mistakes can be very COSTLY as a whole batch of products could be damaged or wasted at
    once.
  • Any changes in batch types will result in DELAYS (to reset machines, etc) which can DECREASE
    PRODUCTION.
258
Q

what is flow production ?

A

Flow production is also known as continuous production. It enables a product to be created in a series of stages on an assembly line: A series of workers and machines in a factory by which a succession of similar items is progressively assembled.

It is defined by the continuous movement of items through the production process. Large numbers of the same goods are produced continuously in this production process. There is often an opportunity for a high level of automation on a flow production assembly line.

259
Q

what are the main FEATURES of Flow production ?

A
  • A constant FLOW of IDENTICAL products is made through a series of step-by-step linked activities.
  • Uses lots of capital - this means it is known as a CAPITAL INTENSIVE method of production.
  • There will be HIGH LEVELS OF OUTPUT.
  • There is NO FLEXIBILITY in the products made – they are all the same from this process.
260
Q

what are the ADVANTAGES of Flow Production?

A
  • The use of CAPITAL allows a LARGE NUMBER OF PRODUCTS to be QUICKLY. This can allow a
    business to make HIGH SALES.
  • The use of CAPITAL can mean QUALITY could IMPROVE. This is because machines are often more
    accurate than humans as they do not get tired or distracted.
  • The use of CAPITAL allows a LARGE NUMBER OF PRODUCTS to be made without paying for many
    of workers. This can LOWER PRODUCTION COSTS.
  • The use of CAPITAL means that any staff used may do not need to carry out complex work as the
    machines do it for them. This can mean staff will be fairly CHEAP to employ as they will need few
    skills. This can LOWER PRODUCTION COSTS.
  • High levels of production can mean use of ECONOMIES OF SCALE which can LOWER COSTS.
  • Lowered costs can mean LOWERED PRICES for the CONSUMER. This can mean INCREASED SALES
    and profits of the business as more people can now afford to buy from them.
261
Q

what are the DISADVANTAGES of Flow Production?

A
  • Flow production may result in a LOW LEVEL of CUSTOMER SATISFACTION because it does not
    have any flexibility to provide unique products that meet specific customer needs.
  • The simple similar processes flow production needs staff to do can be BORING and so DECREASE
    their MOTIVATION, SKILLS and PRODUCT QUALITY.
  • Any problem in one part of the system can cause DELAYS later on in the flow that DECREASE
    PRODUCTION.
  • Any drops in demand can mean that a business ends up WASTING MONEY as a number of the
    products they have quickly made are no longer wanted and so go unsold.
  • The capital needed can be very expensive to buy and set up. This means that businesses will have
    to use lots of finance which could mean that they end up with HIGH DEBTS and a LACK OF CASH.
262
Q

what are the examples of job production ?

A

Examples of products made using job production would include custom jewellery, roads, and buildings.

263
Q

what are the examples of batch production ?

A

Examples of products made using batch production would include different flavours of pizza, soup, etc.

264
Q

what are the examples of batch production ?

A

Examples of products made using batch production would include different flavours of pizza, soup, etc.

265
Q

what are the factors that are likely to influence method of production?

A

AVAILABILITY
If a resource is not available, then it simply cannot be used. For example in the
third world, there is little capital and so most production is labour intensive job
production.

FINANCE
Businesses will require large amounts of finance to install the equipment often
used for batch and flow production – if this is not available these systems could
not be used.

FLEXIBILITY
If production requires flexibility in the products it produces then a business is
likely to use job production as it is skilled and trained staff can alter what they
can do more easily than machines.

QUALITY
If a business requires high quality production then it may choose to use job

production to maximise the accuracy of the work done.

PRODUCT TYPE
If a product is to be a “one off” (eg custom jewellery) then this suits job
production due to the high skill levels and flexibility of staff. On the other hand,
“standardised” products (eg vacuum cleaners) can be made using flow
production as variety and flexibility are not needed.

MARKET SIZE
If the market for a product is large then this suits batch and flow production due
to their high production levels. On the other hand, products with a small market
can be made using job production as very high levels of output are not required.

266
Q

what is the process issue of PRODUCT QUALITY ?

A

The process issue of PRODUCT QUALITY deals with making sure that the products produced
DO WHAT CONSUMERS EXPECT and are RELIABLE (relative to the PRICE they are sold for).

Quality is an important issue for businesses because if finished products do not meet the expectations of
consumers then they will stop using a business. The business could also face court action and fines if they
have broken any of the following laws.

267
Q

what is the SALE OF GOODS ACT
(1979) ?

A

This law states that products which are sold must be of MERCHANTABLE
QUALITY (ie they are not defective or damaged).

268
Q

what is the TRADE DESCRIPTIONS
ACT (1968)?

A

This law prevents businesses advertising or describing their products FALSELY (ie
in a way that is not true).

269
Q

what is the WEIGHTS AND
MEASURES ACT (1951)

A

This law prevents businesses from selling products that are UNDERWEIGHT or
SHORT MEASURED (ie weigh less than there should be).

270
Q

what is the FOOD AND DRUGS ACT
(1955) ?

A

This law sets minimum standard for what must be contained in foods and makes
it illegal to sell food that is “unfit for human consumption”.

271
Q

what does the PROCESS ISSUE – ETHICAL AND ENVIRONMENTAL OPERATIONS deal with ?

A

The process issue of ETHICAL AND ENVIRONMENTAL OPERATIONS deals with making sure that

the production process is FAIR and MINIMISES NEGATIVE IMPACTS.

272
Q

what is the production process ?

A

Businesses will usually want to consider the following issues when carrying out the process
stage of production.
* TRAINING STAFF TO MINIMISE MISTAKES AND WASTAGE
(this will cut down on wasted raw materials and environmental damage)
* MAINTAINING MACHINES TO MINIMISE MISTAKES AND WASTAGE
(this will cut down on wasted raw materials and environmental damage)
* CUTTING DOWN ON THE AMOUNT OF PRODUCT PACKAGING
(eg some coffee makers now sell bagged refills for glass jars)
* GIVING CONSUMERS ADVICE ABOUT HOW TO RECYCLE
(eg most instruction manuals give advice about how to recycle the product)
* CREATING RECYCLING SCHEMES FOR CONSUMERS TO USE
(eg printer companies offering to recycle cartridges for consumers)
* MINIMISING POLLUTION FROM PRODUCTION PROCESSES
(eg using solar power to operate machinery)
* DEALING PROPERLY WITH ANY POLLUTION FROM PRODUCTION PROCESSES
(eg cleaning water used in production to prevent chemicals entering rivers)
* OFFERING SUPPORT TO STAFF WHO ARE REPLACED BY MACHINES
(eg offering retraining courses and redundancy to staff who are replaced by capital)
This will be the case for the following reasons:
* CREATE A POSITIVE IMPRESSION FOR CONSUMERS
* MINIMISE COSTS OF PRODUCING PRODUCTS

273
Q

WHICH FACTORS CAN AFFECT THE SUCCESS OF OPERATIONS ACTIVITIES?

A

The success of any operations activities undertaken by a business will be affected by internal factors : finance, human resources,capital
external factors : political issius, economic issues, social issius, technology issues, environment issues, competitive issius .
Therefore, a business should monitor each of these factors carefully and adjust their operations activities to
deal with them in order to make sure that its’ operations are as successful as possible.

274
Q

WHAT IS HUMAN RESOURCE MANAGEMENT (HRM) ALL ABOUT?

A

The role of HUMAN RESOURCE MANAGEMENT (HRM) in a business is to manage the
WORKFORCE so that a business has enough suitable staff to carry out all necessary tasks

in an EFFECTIVE and EFFICIENT way.

275
Q

what are the main activities that are involved in this work by HRM staff are as follows.?

A

The main activities that are involved in this work by HRM staff are as follows.
* STAFF RECRUITMENT
* STAFF SELECTION
* STAFF TRAINING
* STAFF MOTIVATION AND RETENTION
* COMPLIANCE WITH LEGISLATION

276
Q

what are the benifets of HRM work ?

A
  • INCREASE IN THE MOTIVATION OF STAFF (as they are happy at their work)
  • INCREASE IN STAFF RETENTION RATES (amount of staff that want to stay with the business)
  • INCREASE IN AMOUNT OF WORK BEING COMPLETED (due to motivated and long serving staff)
  • BETTER QUALITY OF WORK (as staff are motivated and well skilled from long service)
  • POSITIVE BUSINESS IMAGE (from high quality products and positive treatment of staff)
  • INCREASED CONSUMER SATISFACTION (from provision of quality products and positive image)
  • INCREASED USE OF THE BUSINESS BY CONSUMERS (CONSUMER LOYALTY)
  • INCREASED PROFITS, BUDGETS OR DONATIONS (from consumer loyalty)
  • LESS CHANCE OF RUNNING OUT OF MONEY AND FAILING
  • DECREASED COSTS (due to less wastage and better systems)
  • PREVENTION OF NEGATIVE INDUSTRIAL ACTION (where staff take action to negatively affect the business)
277
Q

WHAT TYPES OF WORKERS DOES HRM DEAL WITH?

A

Different types of businesses will require different types of workers. This means that there are various
types of staff that HRM may have to manage.

278
Q

what are the staff types?

A

MANUAL
WORKER

BLUE COLLAR
WORKER

WHITE COLLAR
WORKER

PROFESSIONAL
WORKER

279
Q

what is a manual worker ?

A

Manual workers usually do PHYSICAL jobs which will not require many skills. These
staff are also known as UNSKILLED workers. Examples of this type of worker
include:
* LABOURERS (eg fruit pickers)
* PACKERS IN A FACTORY

280
Q

what is a blue collar worker ?

A

Blue collar workers usually do PHYSICAL jobs which require SOME specific skills to
complete what can often REPETITIVE tasks. These workers are also known as SEMI
SKILLED workers, and examples of this type of worker include:
* BRICKLAYERS
* MACHINE OPERATORS
* JOINERS

281
Q

what is a white collar worker ?

A

White collar workers usually do NON-PHYSICAL jobs which require SEVERAL skills
and qualifications. These workers are also known as SKILLED workers, and examples
of this type of worker include:
* OFFICE WORKERS
* BANK WORKERS

282
Q

what is a professional worker ?

A

Professional workers require MANY skills and qualifications, and their jobs will
involve DECISION MAKING and RESPONSIBILITY. Examples of this type of worker
include:
* ACCOUNTANTS
* LAWYERS
* DOCTORS

283
Q

what is staff recruitment ?

A

The RECRUITMENT part of HRM’s work involves trying to encourage suitable people to apply for any

VACANCIES (jobs that they need workers for) that the business has.

284
Q

what are the main stages involved in recruitment when a vacancy has been identified ?

A

1 CARRY OUT A JOB ANALYSIS

2 PREPARE A JOB DESCRIPTION

3 PREPARE A PERSON SPECIFICATION

4 PREPARE JOB ADVERTISEMENT(S)

285
Q

WHAT IS JOB SHARING ?

A

Job sharing involves (usually 2) people sharing the hours and responsibility for one full
time job in the business. This means that they will also share the wages for the job on
a PRO RATA basis – this means based on the share they do. For example if a member
of staff only worked 40% of the week, they would only get 40% of the full time salary.
Job sharing can help motivate and retain staff because it can mean that good staff do
not have to leave the business because they do not want to work full time (perhaps
due to changing family circumstances – eg having a baby) and are happy when they are
there because they have hours that suit them.
However, the use of job sharing can mean that less work is completed because the job
sharers need time to communicate with each other about what needs done when they
are not there.

286
Q

WHAT IS FLEXITIME ?

A

Flexitime means that staff will have to work their contracted number of hours but will
have some control about exactly when these hours will be. This is because as long as
the staff are in at CORE TIME (the busiest hours when they must be available) they can
be flexible about when they start and finish as long as all their hours are worked in
total. Eg staff could come in 1 hour later than usual and make the time up by working
1 hour later.
Flexitime can help motivate and retain staff because it can mean that as staff can fit
their working day around personal appointments and commitments (eg dropping
children at school) they will work well when present. It can also save the business
money because staff will not need paid if they use flexitime instead of taking time off
to go to appointments.
However, the use of flexitime can mean that the business has to spend extra time and
money to keep track of staff in order to make sure that they are working the amount of
hours that they should. It can also make communications harder as staff may not all be
in at the same time.

287
Q

WHAT IS TELEWORKING ?

A

Teleworking means that staff will be able to use IT technology to complete their work
without coming into the business premises. This means that they can work and
communicate with their business from other places, eg home, other branches, etc.
Examples of IT equipment which can be used for teleworking can be seen below.
* (LAPTOP) COMPUTERS WITH WEB BROWSER AND E-MAIL SOFTWARE
* FAX (sends and receives any image on paper via telephone)
* MOBILE PHONE WITH WEB BROWSER AND E-MAIL SOFTWARE
* VIDEOCONFERENCE (2 way video calling between IT)
Teleworking can help motivate and retain staff because it can mean staff will be more
satisfied with their due to variety in their working locations. It can also save the business
money because they may not need to spend as much on working space as staff will not be
there all of the time.
However, the use of teleworking can mean that the business has to spend extra money on
buying and maintaining the equipment that staff will need. It can also make it difficult to
keep track of how hard staff are working as they are not always present for managers to
supervise their work.

288
Q

WHAT IS CONDENSED HOURS ?

A

Condensed hours means that staff will have to work their contracted number of hours but
will able to do them over fewer days than usual. For example, staff could work their 35
hours contracted time over 3 days rather than 5 by doing more work on each of these
days.
Condensed hours can help motivate and retain staff because it can mean that as staff can
fit their working life around personal commitments (eg freeing up time to watch their
children) they will work well when present.
However, the use of condensed hours can mean that the business may find
communication harder as staff may not all be in at the same time.

289
Q

WHAT ARE THE TYPES OF INDUSTRIAL ACTION?

A

STRIKE
PICKETING
GO SLOW
WORK TO RULE
OVERTIME BAN

290
Q

WHAT IS LEGISLATION IMPLEMENTATION AND COMPLIANCE ABOUT ?

A

LEGISLATION IMPLEMENTATION AND COMPLIANCE is all about trying to make sure that the business is

following all of the LAWS that affect how staff must be treated.

291
Q
A
292
Q
A
293
Q

WHAT IS A MORGAGE ?

A

MORTGAGE This is a specific type of loan to buy
PROPERTY, eg factory. Mortgages must
be repaid with INTEREST. Mortgages
are SECURED loans – this means that
the debt is linked to the property
bought and it can be taken and sold to
get any unpaid money back. However,
despite this, mortgages are NOT equity
finance.

LONG TERM
(10+ years)

  • ALL BUSINESSES
294
Q

WHAT IS SALE AND LEASEBACK ?

A

If a business owns an asset by paying for
them in full (eg premises), then it could
sell the asset and then rent it back. This
allows the business to still use the asset
but raise finance by releasing the cash
tied up in it.

LONG TERM
(10+ years)

  • ALL BUSINESSES
295
Q

WHAT IS VENTURE CAPITALIST ?

A

Here part of the business is sold to a
VENTURE CAPITALIST. This is an
outside party who invests in businesses
to make money though DIVIDENDS and
then selling their share later for profit.
This is EQUITY capital.

LONG TERM
(10+ years)

AVAILABLE TO
* SOLE TRADER
* PARTNERSHIP
* PRIVATE COMPANY

296
Q

WHAT IS A LOAN ?

A

This is money that is given which has to be
repaid with INTEREST. Loans are NOT equity
finance. Loans can be SECURED which means
they asset they are used to buy can be taken if
repayments are not made.

MEDIUM TERM
(1-10 years)

  • ALL BUSINESSES
297
Q

WHAT IS HIRE PURCHASE ?

A

HIRE PURCHASE Here the business buys an asset (eg van) by
paying the purchase price and interest over a
period of time. The business looks after and
uses the asset while it is paying for it and will
own it after the final payment. This means that
the business does not need all the money for
the asset at once and can use it to create
revenue to make its’ repayments.

MEDIUM TERM
(1-10 years)

  • ALL BUSINESSES
298
Q

WHAT IS A LEASE ?

A

Here the business uses an asset (eg van) by
making a rental payment. Here even though
the business is paying for the use of the asset, it
will NEVER own it. However, rented assets will
be repaired and upgraded by their owner rather
than the business itself which can save money
and allow easy access to updated assets.

MEDIUM TERM
(1-10 years)

  • ALL BUSINESSES
299
Q

WHAT IS A GRANT ?

A

Here the business receives a sum of money that
DOES NOT have to be repaid. This is often from
a Government or charitable body (eg Prince’s
Trust) which is looking to support businesses is
particular areas or markets.

MEDIUM TERM
(1-10 years)

  • ALL BUSINESSES
300
Q

WHAT IS AN OVERDRAFT ?

A

This is a small loan that allows a business to
spend more money than it has in its bank
account. Overdrafts are automatically repaid as
soon as money is paid into the bank and so a
business will not be able to choose how much to
repay at any time.

SHORT TERM
(<1 year)

  • ALL BUSINESSES
301
Q

WHAT IS DEBT FACTORING ?

A

Here the business sells debts people owe it to a
collection company. This gives the business
most of the money that it is owed all at once.
The collection company is happy to do this as
they will make a profit by charging interest on
the debts due.

SHORT TERM
(<1 year)

  • ALL BUSINESSES
302
Q

WHAT IS TRADE CREDIT ?

A

TRADE
CREDIT

Here the business tries to get people who owe
money to pay quickly while the business itself
takes as much CREDIT as it can get. This can
provide some cash as money is coming in from
people paying but it not having to be spent on
repayments straight away.

SHORT TERM
(<1 year)

  • ALL BUSINESSES
303
Q

WHAT IS THE CASH FLOW OF A BUSINESS ?

A

The CASHFLOW of a business refers to how the amount of cash available to the business is affected by the
money coming into it (from finance and sales) and the money going out of it (as payments).
This part of Finance’s work is critical in all businesses. This is because businesses need cashflow to be
POSITIVE (which means more cash is coming on than is going out) in order to increase the overall amount of
money that they have and so minimise the chance of going bust.
This work requires careful management as there are many reasons why a business could easily get into a
situation which causes cashflow to become NEGATIVE and so increase the likelihood of business failure as it
can no longer pay its’ bills.

304
Q

WHAT IS A FIXED COST ?

A

A fixed cost is one that DOES NOT usually change with the amount of products that a

business makes. Examples of fixed costs include the following.
* RENT
* RATES (this is a land tax to the Government based on the size of premises)

305
Q

WHAT IS A VAIRBLE COST ?

A

A variable cost is one that DOES change with the amount of products that a business

makes. Examples of variable costs include the following.
* WAGES (as more things are made more staff will be needed)
* RAW MATERIALS (as more things are made more parts will be needed)

306
Q

WHAT IS A TOTAL COST ?

A

Total costs are the overall amount of fixed and variable costs that a business is paying

for production.

307
Q

WHAT IS REVENUE ?

A

Revenue is the amount of money that a business is making from selling goods and

services.

308
Q

ARE WE GOONA GET AN A ?

A

YES