New Media

Question 1

What are the three types of media?

Answer 1

Print
Broadcast
Digital

Question 2

What is meant by print media?

Answer 2

In the form of a printed document. E.g newspapers and magazines

Question 3

What is meant by broadcast media?

Answer 3

Airing of audio and video to the public via technology such as TV and radio

Question 4

What is meant by digital media?

Answer 4

That is encoded in a machine. E.g the internet and mobile devices

Question 5

What are the two trends the new media refers to in the last 30 years?

Answer 5

The evolution of existing media delivery systems
The emergence of new delivery technologies

Question 6

What did Lister et al say the new traditional forms of media are?

Answer 6

Digitality
Interactivity
Hypertextuality
Dispersal
Virtuality

Question 7

What is meant by digitalisation?

Answer 7

The growth of digital technology in the 90’s resulted in changes in the way information is stored and transmitted

Question 8

What is meant by technological convergence?

Answer 8

A single device which combines various media technologies that were once separate

Question 9

What is meant by economic convergence?

Answer 9

Media and telecommunication industries which previously produced separate and distinct systems of communication begin to make economic alliances with each other as the boundaries of media have been reduced. This created multimedia delivery systems

Question 10

What is meant by cultural convergence?

Answer 10

The new media has changed the way we interact in society. New media has changed consumerism. 6/10 British adults use the media to buy products such as food, clothing, music, insurance etc

Question 11

What is meant by interactivity?

Answer 11

The new media responds in real time by pressing links. The internet epitomises such interactive media because it lets users select the stories they want to read or watch in the order they want them

Question 12

What is meant by choice?

Answer 12

Media audiences today can now interact with a variety of media, often using a single device for their choice of entertainment, information, social relationships and services

Question 13

What is meant by participatory culture?

Answer 13

New media audiences are no longer passive receivers of information and entertainment. Instead they actively collaborate with new media and other users by uploading content to sharing such as Facebook, YouTube. Media producers and consumers no longer operate separate roles- they now interact with each other constantly with a media which is constantly evolving

Question 14

What is meant by collective intelligence?

Answer 14

It refers to the way users of new media collaborate and share knowledge, resources and skills to build a shared or group intelligence that is greater than any one individual

Question 15

In 2015 what percentage of adults accessed the internet?

Answer 15

84%

Question 16

According to ofcom, what age group is more likely to be engaged in cross media multi-tasking?

Answer 16

12-15 year olds

Question 17

What example does Boyle give as to why adults are anxious about young people’s exposure to the media?

Answer 17

The amount of violence they have access to. Now have access to pornography, terrorist propaganda, forms of bullying and grooming

Question 18

What percentage of the upper middle/ middle class use a range of new media devices?

Answer 18

95%

Question 19

What percentage of working/ lower class own a smart phone?

Answer 19

54%

Question 20

What gender are more likely to use chat rooms and email according to Li and Kirkup?

Answer 20

Men

Question 21

On estimate how many hours do men and women spend on the internet per week?

Answer 21

Men- 23.3 hours
Women- 17.8 hours

Question 22

What was Olson et al’s reasoning as to why men play violent video games?

Answer 22

They want to express fantasies of power and glory and to master exciting and realistic environments to work out their anger and stress

Question 23

What did Royse et al find about female gamers?

Answer 23

Female gamers who played between 3-10 hours a week were mainly motivated by the technical competition offered by games that allowed them to challenge gender norms

Question 24

What does WEF stand for?

Answer 24

World economic forum

Question 25

What did WEF find?

Answer 25

In 2014 the divide between developed nations and developing nations is worsening

Question 26

What did the world bank state?

Answer 26

By 2012 about 3/4 of the world’s population had access to a mobile phone. There were 6 billion in use in the world. 5 billion of which in the developing world

Question 27

What does GSMA stand for?

Answer 27

Groupe speciale mobile analysis

Question 28

What did GSMA estimate in 2014?

Answer 28

72% of Africans use mobile phones but it creates a false impression of digital revolution

Question 29

What is wrong with GSMA’s estimation?

Answer 29

Misses the fact that only 18% of the phones are smart phones

Question 30

What do liberal feminists think of the new media?

Answer 30

It has brought more opportunities for women to influence the control of the new media

Question 31

What is meant by the cultural optimist view?

Answer 31

Positive view of the media

Question 32

What is meant by the cultural pessimist view of the media?

Answer 32

Negative view of the impact of new media in society

Question 33

What are the arguments for the cultural optimist view?

Answer 33

Increased consumer choice
Revitalising democracy
More access to all kinds of information
The world becomes a global village
Social life/ interaction is enhanced

Question 34

What are the arguments for cultural pessimists view?

Answer 34

Hollywood analogy
Domination by media conglomerates
Censorship and control
Commercialisation
Reinforcing elite power
Decline in the quality of popular culture