New Media 3M

Question 1

what is the neophilliac overall view of the media

Answer 1

new media has been a significant and postive development, leading to greater interactivty, choice and freedom of expression

Question 2

what is the cultural pessimist overall view of the new media

Answer 2

• sceptical about the development of the new media
  ome theorists argued that changes have been overaggerated, others argue developments have been significantly negative

Question 3

what is the old media

Answer 3

• media that communicated uniform messages in a one way process to very large mass audiences, which are assumed to be homogenous
• Eg: traditional broadcasting (BBC, ITV) newspapers, books
• little consumer choice
• supply led (not user controlled) and static (cannot continuously changed)
• seperate from everyday life - controlled by media professionals, rather than the public

Question 4

what is the new media

Answer 4

• screen based digital technology involving integration of images, text, and sound
• emereged in eary 21st century
• includes computers, digital, smart phones, tv’s, digitaised ( newspapers moved from physical to online)
• demand led (controlled by the user), more interactive and accessible on a range of devices
• part of everyday life, more user controlled

Question 5

what is technological convergence

Answer 5

• different ways of presenting a variety if types of information
• can be all combined into a single delivery system of media
• Eg: watching TV on a smartphone

Question 6

what is economic convergence

Answer 6

• boundaries between media sectors and busunesses become blurred
• global corporations may own and operate a range if media products
• Eg: google also owns youtube

Question 7

what is social convergence

Answer 7

the way we consume the media - accessing several media formats at once