New Media, Culture And Globalisation

Question 0

What did Boyle say about the age divide?

Answer 0

New media is associated with young people, people growing up in the UK in 2008= different from previous generations

Question 1

What did Ritzer come up with?

Answer 1

McDonaldization meaning the global culture is American culture

Question 2

What does Strinati argue?

Answer 2

There is a blurring between high culture and pop culture (vice versa) there is no clear distinction

Question 3

What is Jenkins argument?

Answer 3

Interactivity has brought about convergence. Media audiences will go anywhere for entertainment. Interactivity/convergence have a produced culture.- Everything is compressed through the same cable.

Question 5

What does Jenkins say about us?

Answer 5

We are demand led.

Question 6

What has happened over the past 25-30 years?

Answer 6

A digital revolution.

Question 7

What are the four types of divide?

Answer 7

Class, global, gender and age.

Question 8

Define cultural imperialism

Answer 8

Dominance of the western culture.

Question 9

Explain the gender divide

Answer 9

girls age 12-15 are more likely than boys to use a mobile phone.

Question 10

Why is there a digital divide ?

Answer 10

Those who have access to technology and those who do not.

Question 11

Explain the class divide

Answer 11

Poor are excluded, lack material resources. 80% of rich have access, only 11% of poor do.

Question 12

Explain the global divide

Answer 12

3 out of 100 Africans use the internet, GB countries have almost 50% of the worlds total internet users.