New Media & Media Convergence Flashcards
(159 cards)
WHAT IS NEW ABOUT NEW MEDIA?
List of technological developments …DVD – Blue Ray - DVBT Technological developments within cultural processes Domestic diffusion and appropriation in a society
“All media were once ‘new media’ [and] emergent media may be seen as instances of both risk and potential”.
WHAT IS NEW ABOUT
NEW MEDIA?: apperance of term
The term “new media” used since the 1960s, but gained renown in the mid-1990´s (along with dotcom, cyberspace, interactive television).
A “negative“ definition to signal that it was not mass media, but a fluid, individualized connectivity, a medium to distribute control and freedom.
New media – emerged as epoch-making phenomena – are part of a larger landscape of social, technological and cultural change.
A useful and inclusive ‘portmanteau‘ term which avoids reducing new media to technical or more specialist terms.
MEANING OF „NEW“…
new equals better
it’s the cutting edge
place for forward-thinking people
new means social progresses delivered by technology
New media – increased productivity and educational opportunities
celebration and incessant promotion of new media
But… who was dissatisfied with „old“ media – and are there no negative aspects?
DISADVANTAGES OF NEW MEDIA
- INFORMATION OVERLOAD AND CREDIBILITY ISSUES
- PRIVACY AND SECURITY CONCERNS
- SHORT ATTENTION SPANS
- DIGITAL DIVIDE
- EPHEMERAL CONTENT LEADING TO CONTENT SATURATION
NEW MEDIA REFER TO…
- New textual experiences: Emojis, Memes…Computer Games,
- New ways of representing the world: New Experiences: e.g. Virtual Environment
- New relationships between subjects (users & consumers) and media technologies: Changes use + reception
- New experiences of the relationship between embodiment, identity, and community: Selfexpression, community
- New conceptions of the biological body’s relationship to technological media: Distinctions between the human and artificial –VRTechnologies – Instagram… - effects – psychological, physiological - wearable devices, implantable technologies,
- New patterns of organization and production: Wider realignments – media culture, industry, economy, ownership - decentralization…
Developing fields of
technologically mediated production
Each one of these new {on the previous slide} elements are represented through a whole array of rapidly developing fields of technologically mediated production (user-generated content), including:
CHARACTERISTICS
OF NEW MEDIA
digital
interactive
hypertextual
networked
virtual
simulated
OLD VERSUS NEW CONCEPTUAL
MODELS (POSTER, M. 1995): scheme
MARSHALL MCLUHAN (1911-1980)
- Canadian literary and media theorist
- Author of The Gutenberg Galaxy (1962), Understanding Media (1964)
- Use of aphorisms (for e.g., ‘the global village’ and ‘the medium is the message’).
- Rose to prominence in the 1960s
BROAD UNDERSTANDING OF “MEDIUM”
- Medium as what is in between (from Latin “medium,” literally ‘middle’)
- Voice, air, even electric light are media
THE MEDIUM IS THE MESSAGE
“Societies have always been shaped more by the nature of the media with which men communicate than by the content of the communication.”
“MEDIUM WITHOUT A MESSAGE”
Except for the electric light in its pure form: the electric light only has content when used to illuminate or action something
KEY IDEAS of MCLUHAN
The medium is the message.
Media and technologies are extensions of the human body and its senses: New media change the way we think and we perceive things.
The content of any medium is always another medium: „The content of writing is speech, just as the written word is the content of print, and print is the content of the telegraph.“
Process: ➢ Book – basic for theater ➢ Theater – basic for the content of a film
THE GLOBAL VILLAGE
“The new electronic interdependence recreates the world in the image of a global village”
MARSHALL’S FOUR CULTURES
- a primitive culture of oral communication;
- a literate culture (handwritten script co-existing with oral);
- the age of mass-produced, mechanical printing;
- the culture of ‘electric media’: radio, television, and computers.
RAYMOND WILLIAMS
(1921-1988)
- Welsh, education in literature
- One of the founding figures of British media and cultural studies
- Author of Culture and Society (1958), The Long Revolution (1961), Television: Technology and Cultural form (1974)
- Criticizes McLuhan’s “technological determinism”
CRITICISM ON
TECHNOLOGICAL
DETERMINISM
Technology is considered an autonomous agent of historical change
Necessity to consider also other elements such as social uses
Example: “the Internet has altered our world.” What does it mean?
REFUSAL OF ALL FORMS OF DETERMINISM
Williams: both views should be refused since they imply that technology is isolated rather than being in constant relation with social change.
A THIRD SOLUTION to Internet-Society issue
- Study of technology and society as things that are in constant relationship with each other
- Technology informs society and society informs technology
- Technology is not an autonomous force of history → role of intention in the process of technological and media change
EXAMPLE: TELEVISION
- Technical inventions: photography, motion picture, radio transmission, cathode tubes, …
- Socially instituted technology: “television” as a broadcasting system
- Cultural forms: TV programmes, genres, etc.
SUMMARY:
1. New media is portraying traditional (mass) media as
2. New media is inclusive –that means it
3. New media is not analogue
4. New media is interactive –
- New media is portraying traditional (mass) media as
- fluid, individualized
connectivity, a medium to distribute control
and freedom.
- epoch-making
phenomena – are part of a larger landscape of social, technological and cultural change.
In simple terms, new media is showing traditional media as more flexible, personalized, and giving individuals more control and freedom in how they connect and share information. It is seen as a significant and revolutionary development that is part of broader changes in society, technology, and culture.
- New media is inclusive – that
means it avoids reducing new media to technical or more specialist terms - New media is not analogue – it’s …
- New media is interactive – it means ’s it’s more a 2 way process.
Impact of technology on Journalism
- Strengthening democracy
- Dissemination of false information
- Shaping the content we consume significantly
- Questioning the sustainability (viability) of traditional media
- Worsened the quality of journalism
- Leads to a fragmented society
HOW JOURNALISTS
„DID (?) THEIR JOB
- “I can write better than anyone who can write faster, and faster than anyone who can write better.”
- (A. J. Liebling, American journalist, The New Yorker, 1904-1963)
Pavlik: Implications of Emerging Technology for Journalism, Media and Society
These implications fall into four broad areas of media transformation:
- First is how media professionals do their work, especially in the process of creating content (e.g., the digital transformation of news gathering with a world-wide and nearly ubiquitous mobile citizen reporter work-force).
- Second is the transformation of storytelling. Interactivity, immersiveness and three-dimensionality are among the ways storytelling is changing, both in news and entertainment media. Video games and other media forms are increasingly finding online, community-based usage. Geo-location and other new capabilities are set to drive further transformations in media content.
- Third are organizational, cultural and managerial transformations. Among the first seen in this regard are shifts in funding for media organizations as well as new management structures that engage cloud computing.
- Fourth are shifts in the relationship between media and the public. This vital relationship is undergoing a fundamental transformation, particularly with the rise of mobile and social media.