Newspaper: Set texts

Question 1

What year was the iPhone and YouTube released?

Answer 1

2007

Question 2

Circulation

Answer 2

The number of copies distributed

Question 3

Readership

Answer 3

How many people read paper

Question 4

How much is readership circulation declining each year?

Answer 4

10%

Question 5

3 reasons for decline in readership circulation?

Answer 5

-Old people dying
-Expectation of free news
- Social media

Question 6

What is the order of the socio-economic classes and what type of paper do they read

Answer 6

ABC1 = reads quality papers
C1/C2 = reads mid-market papers
Mass market = Tabloids

Question 7

What is the Guardian Media Group

Answer 7

One of Uk’s leading media organisations, their core business is Guardian News & Media.

Question 8

Who owns the guardian?

Answer 8

The Scott Trust - established in 1936 as a trust and exists to secure the financial and editorial independence of the guardian. All GMG’s profits are reinvested to support the trusts core purpose.

Question 9

Guardian motto

Answer 9

” to preserve quality, liberal journalism for all”

Question 10

Who runs Guardian Media Group

Answer 10

GMG has a board of directors which reports to the board of the Scott trust

Question 11

Guardian business model -online

Answer 11

-Non - profit organisation
-3rd way membership model - Plea (their affluent readers) to call to action and support the guardian - (all access content at the price of £10)
-Advertisements

Question 12

How many Guardian subscribers

Answer 12

1.2 million world-wide
2/3 or readers subscribe

Question 13

Price of Guardian newspaper cover page

Answer 13

approx. £17,000

Question 14

3 impacts of less newsroom staff

Answer 14

-less investigative journalism
-‘churnalim’
-international news not covered

Question 15

Guardian journalistic staff

Answer 15

50% less than 2005

Question 16

Who owns the brand daily mail?

Answer 16

Daily Mail and General Trust (DMGT) - Lord Rothermere owner and chairman

Question 17

Daily Mail aim/ business model?

Answer 17

Make money, Advertising, For-Profit Organisation

Question 18

Daily mail circulation

Answer 18

£3.3 million

Question 19

Daily Mail social media followers

Answer 19

22 million

Question 20

Daily mail price of cover page

Answer 20

£30,000

Question 21

Price of the daily mail newspaper

Answer 21

£1.10

Question 22

Price of the guardian newspaper

Answer 22

£3.00

Question 23

Conventions of a quality newspaper

Answer 23

Hard news agenda, national and international, body text heavy, iconic photography

Question 24

Conventions of a mid-market news paper

Answer 24

Dramatic, sensationalist news, Uk centric foreign news, Opinion pieces, Churnalism, Pro-Tory

Question 25

Mail Online business model

Answer 25

-Website - mainly can make money through roadblock advertisement -Partial paywall - charges for some content (e.g. royal family, special investigations, health, personal finance and columnists) - £4.99 -Sharable content + clickbait headlines

Question 26

State statistics about falling readership/ circulation of print news

Answer 26

-Since 2009, number of national newspapers sold each day in the UK has dropped from 9 million to 3 million -last decade, UK national paper advertising market has halved: 2013 = £1.2B, 2030 = £600 million -newspaper readership is falling about 10% per year

Question 27

Define Stereotype

Answer 27

Stereotype = a simplified, general negative representation of a social group

Question 28

define archetype

Answer 28

archetype = positive repeated representations

Question 29

define countertype

Answer 29

countertype = a representation that deliberately subverts expectations of a stereotype

Question 30

Outline IPSO

Answer 30

A voluntarily regulation board -Controlled and funded by ex right wing editors -Biased; never fined any of its papers for breach of code -Fig - leaf = regulator -Lets press get away with prominent apologies

Question 31

Guardians stance of regulatory bodies

Answer 31

-Refuses to sign upto IPSO or IMPRESS -doesn't want to legitimise IPSO and RW panel + funding model -the Guardian is self-regulating and has its own internal complaints handling procedure -the quality of journalism is very high with 2 verifiable sources

Question 32

outline the 2012 Levenson enquiry

Answer 32

in the early 2000s to 2012, there was widespread phone hacking across the mid market + tabloid news industry the Milly Dowler case: where a young murder victim’s phone had been hacked - led to the 2012 Leveson public enquiry into the standards and ethics of the press a ‘royal charter’ was recomended to set the guidelines of how a new self-regulator should be set up. IPSO was set up for the RW press and the other regulator was ‘Impress’

Question 33

Outline the values of LW texts

Answer 33

-Internationalist -Socially inclusive -Progressive -Supports non-traditional beliefs -Supports progressive gender roles -Challenges capitalism

Question 34

Outline the values of RW texts

Answer 34

-Nationalist -Xenophobic -Conservative -Traditionalist -Supports traditional gender roles -Supports consumerism