NF 13 - Market Research & Marketing Strategies Flashcards

(58 cards)

1
Q

brand

A

marca

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2
Q

buying habits

A

hábitos de compra

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3
Q

concerned

A

preocupado

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4
Q

conduct a survey

A

realizar una encuesta

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5
Q

demo

A

muestra o demostración del producto

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6
Q

don’t mind

A

no importa

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7
Q

factor

A

elemento, aspecto

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8
Q

find out

A

descubrir

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9
Q

focus group

A

grupo de sondeo / grupo de debate / muestreo

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10
Q

go ahead

A

seguir adelante

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11
Q

interested in

A

interesado en

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12
Q

interviewee

A

entrevistado

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13
Q

loyal

A

fiel, leal

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14
Q

market research

A

estudio o investigación de mercado

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15
Q

method

A

método

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16
Q

on sale

A

en oferta / en rebajas

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17
Q

option

A

opción

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18
Q

questionnaire

A

cuestionario

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19
Q

survey

A

encuesta

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20
Q

sales analysis

A

análisis de ventas

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21
Q

series

A

ciclos / en sucesión / en cadena

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22
Q

sound file

A

archivo de sonido

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23
Q

target population

A

población destinataria / público objetivo / grupo meta

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24
Q

test (v)

A

probar, examinar, evaluar

25
marketing research
investigación de mercado
26
marketing strategies
estrategias comerciales
27
appeal
``` VERB = atraer, gustar / recurrir, apelar contra NOUN = llamamiento, petición, solicitud ```
28
campaign
campaña, iniciativa
29
competitor
competencia, oponente
30
consumer
consumidor, usuario
31
demand
exigir, reclamar
32
effective
eficaz, efectivo
33
efficient
eficiente
34
image
imagen (de la compañía)
35
in comparison to
en comparación a/con
36
original
original
37
persuade
convencer, persuadir
38
promotion
ascenso / promoción, oferta, difusión
39
prospective customer
cliente potencial
40
public relations
relaciones públicas
41
regret
lamentar
42
specialise
especializar
43
stage
etapa
44
take advantage of
aprovecharse de algo, sacar provecho de
45
telemarketer
vendedor telefónico
46
valid
vigente, válido
47
value
valor, precio
48
appearance
apariencia, aspecto
49
exposure
exposición, visibilidad
50
eye-catching
que llama la atención, llamativo, atractivo
51
generate a buzz
que genera expectación
52
launch
lanzar (lanzamiento o presentación de un producto)
53
market share
cuota de mercado
54
press release
comunicado de prensa
55
product portfolio
cartera de productos
56
rebrand
renombrar
57
trade fair
feria comercial, feria de muestras / comercio justo
58
user profile
perfil de usuario