note 3, 6, 7 vocab Flashcards by Phạm Hòa

Q

광고의 역사

A

Histoire de la publicité

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Q

광고의 어원

A

Origine du mot “publicité”

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Q

광고의 시대별 발전

A

Évolution par époque de la publicité

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Q

고대

A

Antiquité

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Q

중세

A

Moyen Âge

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Q

근대

A

Époque moderne (cận đại)

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Q

현대

A

Époque contemporaine

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Q

한국 광고사

A

Histoire de la publicité en Corée de 개화기 => 뉴미디어 시대

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Q

개화기

A

période de modernisation, période d’ouverture, période de floraison

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Q

광고 대행사

A

agence de publicité

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Q

신문 광고

A

publicité dans les journaux

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Q

라디오 광고

A

publicité à la radio

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Q

텔레비전 광고

A

publicité télévisée

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Q

파피루스 광고

A

publicité sur papyrus (publicité antique)

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Q

마케팅 개념의 발전

A

Évolution des concepts du marketing

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Q

생산 지향

A

Orientation de la production

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Q

제품 지향

A

Orientation du produit

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Q

판매 지향

A

Orientation vente

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Q

고객 지향

A

Orientation client

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Q

사회적 마케팅

A

Marketing sociétal

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Q

마케팅의 핵심 요수

A

Éléments clés du marketing/ yếu tố cốt

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Q

마케팅 믹스 4P

A

Marketing Mix – 4P

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Q

통제 불가능한 요인

Study These Flashcards

A

Facteurs incontrôlables (정치, 경제, 사회, 문화, 경재사, 소비자

Q

정치

Study These Flashcards

A

politique, gouvernement

경제/ 경재사

économie/ économiste

촉진

promotion (quảng cáo, PR, khuyến mãi)

유통

(place - kênh bán hàng) distribution

수요

demande (khả năng mua/ nhu cầu của clients)

가치

valeur (lợi ích/ chi phí)

만족

satisfaction

STP 전략

Stratégie STP

시장세분화

Segmentation (Phân khúc thị trường)

기준

critère

인구통계

Démographique

심리묘사

Psychographique

행동

comportementale

편익

bénéfice

표적시장 선정

Ciblage (Chọn thị trường mục tiêu)

표시셔닝

Positioning (Création d'une image unique dans l'esprit du consommateur)

무차별

Stratégie indifférenciée

집중

Concentrée

차별화

Différenciée

틈새

Niche

1:1 마케팅

One-to-one

포지셔닝 전략 유형

Les types de stratégies de positionnement

속성

Attributs (thuộc tính sản phẩm)

가격/ 품질

Prix/ Qualité

사용상황

Situation d'utilisation

사용자

Utilisateur

경쟁사 비교

Comparaison concurrentielle (so sánh đối thủ)

표적시장

marché cible (targeting)

포지셔닝

Positioning

차별화전락

stratégie de différenciation

니치 마케팅

marketing de niche

포지셔닝 맵

carte de positionnement (positioning map)