Notes Flashcards
(61 cards)
Challenges of surveys
Sampling error
Investigator bias
Respondent mistrust
Conformity
Group expectations establish norms that wiled significant influence over individual behaviour
Social exchange theory
Social interaction depend on evaluating rewards and costs
Drive theory
Explores how learned responses affect task performance in front of an audience
Positivism
Involves uncritical acceptance of science as the sole path to the truth
Volkerpsychologie
An early precursor to social psychology
Roots of social psychology
European roots
Became American centric
Resurgence in European social psychology
Naive scientist model
Portrays individuals as employing rational, cause effect analyses akin to scientists in understanding their environment, reinforcing attribution theories prevalent during that period
Cognitive misers theory
Depicts individuals as favouring simple, adaptive cognitive strategies, using full processing capacity sparingly and resorting to processing shortcuts, albeit often unreliable
Motivated tactician model
Individuals possess multiple cognitive strategies, selecting them based on personal goals, motives, and needs
Central traits when forming initial impressions
Tend to emphasise specific pieces of information known as central traits
Peripheral traits
Carry far less wight, playing a minor role in shaping the final impressions we form
Script
A schema specifically tailored to events
Accentuation Principle
Principle asserts that categorisation accentuates the perceived similarities within groups and the differences between them
Bookkeeping
Gradual schema change occurs through the accumulation of bits of information that are inconsistent with the existing schema
Conversion
Sudden schema change results from the gradual accumulation of information that contradicts the existing schema
Subtyping
Schema change arises when schema inconsistent information leads to the formation of subcategories within the existing schema
4 stages of social encoding
Pre-attentive analysis
Focal attention
Comprehension
Elaborative reasoning
Salience
Salience refers to a feature or person that stands out in relation to other stimuli and attracts attention
Priming
Activating accessible categories or schemas in memory, influencing how we process new information and manipulating the accessibility of certain knoweldge
Central route processing
Involves carefully and deliberately considering information, while peripheral route processing entails making rapid decisions based on stereotypes, schemas, and other cognitive shortcuts
Normative models
Ideal processes for making accurate social inferences, collectively forming the basis of behavioural decision theory.
Kelley’s Covariation Model
A theory of causal attribution where individuals attribute behaviour to factors that covary closely with it
What are the three types of information associated with the co-occurence of an action by a specific person?
Consistency information
Distinctiveness information
Consensus information