Objections Flashcards
BMW specific Objections (15 cards)
BMWs are expensive to maintain and not reliable.
Acknowledge: “Not all BMWs have this issue; older models had reliability concerns.”
BMW Ultimate Care: Free scheduled maintenance (3 years/36,000 miles).
Newer models more reliable, especially G-series.
Examples of customers with reliable long-term BMW ownership.
BMWs are more expensive than Audi, Lexus, or Genesis.
Highlight resale value, low-cost financing, and lease programs.
BMW = Ultimate Driving Machine — more standard features.
Trim-by-trim comparison: More performance value for the price.
BMWs have a harsher ride than Mercedes or Lexus.
Ask: “Comfort or connection?”
Models with Adaptive Suspension (5 Series, X7).
Sporty ride with performance benefits.
BMW interiors are too simple compared to Audi or Mercedes.
Functional, driver-focused design.
High-quality materials, ambient lighting, and customizable displays.
Test-drive to experience the interior.
Why buy a BMW EV when Tesla has more range and tech?
BMW EVs: Superior build quality, driving dynamics, and luxury.
i4/iX: German engineering, leather interiors, quiet cabins.
Charging partnership with Electrify America.
BMW tech is too complicated — iDrive is confusing.
iDrive 8 is intuitive, customizable, and voice-activated.
Personalized walk-through during delivery.
Genius team for tech support.
BMWs are expensive to maintain or repair.
Ultimate Care for 3 years/36,000 miles.
BMW engines built for longevity with proper care.
Improved reliability in newer models.
Lexus or Genesis offers more features for the same price.
BMW isn’t just about features, but the driving experience.
Retains value better than competitors.
Rear-wheel drive isn’t safe in bad weather.
xDrive AWD available on nearly all models.
Dynamic Stability Control for RWD models.
I’m looking for something more eco-friendly.
BMW’s growing EV lineup (i4, iX, i7).
Carbon-neutral manufacturing and sustainable interior materials.
Luxury cars lose value too fast.
CPO & lease options mitigate depreciation.
BMW M cars & EVs hold value better than most.
I’ve had a BMW before and it was always in the shop.
Acknowledge: “I understand. Which model?”
New G-series platforms are more reliable and refined.
German cars focus on performance over safety.
BMWs top safety ratings (IIHS & Euro NCAP).
Standard safety features: Collision warning, lane-keeping, etc.
I’ve heard the new tariffs are making BMWs more expensive — should I wait to buy?
BMW’s U.S. manufacturing reduces tariff impact (Spartanburg, SC).
Price protection: BMW covering costs on vehicles produced in Mexico until at least May 2025.
Act now to lock in current pricing and incentives before possible price increases.
BMW’s are too complicated and expensive to maintain after warranty.
BMW offers Extended Service Contracts and Certified Pre-Owned options.
Reliability improvements in newer G-series platforms.
Many customers experience reliable ownership beyond the warranty.
