Observation and content analysis (needs finishing)

Question 1

What is observational research?

Answer 1

Watch or listen to what ppts do

Question 2

What are some advantages of observational research?

Answer 2

What people say they do is often different from what they actually do, so observations give different take on behaviour then other research methods, such as self report. Possibly greater validity

Question 3

What are some negatives of observational research?

Answer 3

• Observers may “see” what the expect to see (observer bias)
• Observation cannot provide information about what people think