Omo Flashcards
(17 cards)
Why is there an explosion around the title
Creates excitement and wonderment
Why is the photo of the woman’s washing important
We can see how ‘white and bright’ omo makes her washing
What is ‘Omo adds brightness to whiteness’?
The tagline
Why is there an image of the product
To create brand recognition
What is the dominant signifier of the advert
The woman
What does her smile suggest
That she is more than happy to be doing domestic chores like this
Why is she wearing makeup and lipstick just to do the washing
To imply that women should always take care of their appearance
What is the point of the big bold letters in the title
To add excitement
When was the advert published
1955
How is the advert stereotypical
Connotes that women should be happy to do the washing and it is their job
What does the playful font imply
That doing the washing is easy and fun
What do the use of subtle colours connote
Femininity, cleanliness and subtleness (women were supposed to be seen and not heard)
What is the message of the advert
To persuade people to buy Omo and show that women should enjoy doing the washing
How does omo’s target audience change over time
In 1955, it specifically targeted housewives but now men and women do the washing
Where did the advert first appear
In woman’s own, one of the uk’s most famous woman’s weekly magazines
Who did the magazine target
Lower middle class and working class women
Describe the context of Omo
In 1955, women were encouraged to be stay at home housewives while men had to provide for their families. Men had a lot more power. This is reinforced in the advert (stereotypes and male domination)
