{ "@context": "https://schema.org", "@type": "Organization", "name": "Brainscape", "url": "https://www.brainscape.com/", "logo": "https://www.brainscape.com/pks/images/cms/public-views/shared/Brainscape-logo-c4e172b280b4616f7fda.svg", "sameAs": [ "https://www.facebook.com/Brainscape", "https://x.com/brainscape", "https://www.linkedin.com/company/brainscape", "https://www.instagram.com/brainscape/", "https://www.tiktok.com/@brainscapeu", "https://www.pinterest.com/brainscape/", "https://www.youtube.com/@BrainscapeNY" ], "contactPoint": { "@type": "ContactPoint", "telephone": "(929) 334-4005", "contactType": "customer service", "availableLanguage": ["English"] }, "founder": { "@type": "Person", "name": "Andrew Cohen" }, "description": "Brainscape’s spaced repetition system is proven to DOUBLE learning results! Find, make, and study flashcards online or in our mobile app. Serious learners only.", "address": { "@type": "PostalAddress", "streetAddress": "159 W 25th St, Ste 517", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "USA" } }

Onboarding Flashcards

(15 cards)

1
Q

What are the four influencer tiers?

A

Powerhouse, Established, Mod-Tier, Micro

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What three metrics are considered community metrics?

A

Community size, Posting Frequency, Ambassador Potency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

How do we define community size?

A

Total number of ambassadors who created content about a brand within that given time period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Define Posting Frequency

A

The average number of posts created per ambassador for a brand within a given time period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Define Ambassador potency

A

The average amount of EMV driven per ambassador for a brand within a given time period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is posting consistency?

A

The % of influencers in a brand’s ambassador community who also mentioned the brand during the previous quarter.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is sponsored EMV?

A

A post that is labeled “sponsored” if it contains hashtags or language that denote a sponsorship, such as #ad or #spon

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is the global beauty report?

A

A quarterly report ranking the top beauty brands in earned media performance across major international markets revealing insights into trending content, products, and brands.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Why is having an ambassador tag important?

A

Organize and tag influencers within your campaigns or who is in your network.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is latent EMV?

A

EMV will continue to grow as the content is still getting engagement.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How many country-specific markets do we play in?

A

14

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What platforms do we track EMV for? (8)

A

Instagram, Youtube, Facebook, Pinterest, Twitter, Websites, Blogs, tiktok

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What type of posts do we track EMV for? (4)

A

Influencers, Brands, Retailers, Publications

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What type of engagement do we track EMV for? (7)

A

Comments, Tweets/Retweets, Favorites, Likes, Pins/Repins, Shares, Video Views.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is Tribe’s Indie beauty brand report?

A

Quarterly report for up and coming beauty brands

How well did you know this?
1
Not at all
2
3
4
5
Perfectly