Onboarding Flashcards
(15 cards)
What are the four influencer tiers?
Powerhouse, Established, Mod-Tier, Micro
What three metrics are considered community metrics?
Community size, Posting Frequency, Ambassador Potency
How do we define community size?
Total number of ambassadors who created content about a brand within that given time period
Define Posting Frequency
The average number of posts created per ambassador for a brand within a given time period
Define Ambassador potency
The average amount of EMV driven per ambassador for a brand within a given time period
What is posting consistency?
The % of influencers in a brand’s ambassador community who also mentioned the brand during the previous quarter.
What is sponsored EMV?
A post that is labeled “sponsored” if it contains hashtags or language that denote a sponsorship, such as #ad or #spon
What is the global beauty report?
A quarterly report ranking the top beauty brands in earned media performance across major international markets revealing insights into trending content, products, and brands.
Why is having an ambassador tag important?
Organize and tag influencers within your campaigns or who is in your network.
What is latent EMV?
EMV will continue to grow as the content is still getting engagement.
How many country-specific markets do we play in?
14
What platforms do we track EMV for? (8)
Instagram, Youtube, Facebook, Pinterest, Twitter, Websites, Blogs, tiktok
What type of posts do we track EMV for? (4)
Influencers, Brands, Retailers, Publications
What type of engagement do we track EMV for? (7)
Comments, Tweets/Retweets, Favorites, Likes, Pins/Repins, Shares, Video Views.
What is Tribe’s Indie beauty brand report?
Quarterly report for up and coming beauty brands
