Online And Social Participatory Media KO Flashcards
(31 cards)
Home page
The first page of a website that a user will access at a web address. The home page usually contains navigation links to the other pages of the website.
Headings
Used to split up the content of the homepage. May also include subheadings which direct the user to a piece of information.
Emerging media
The communication that occurs through digital technology and new platforms with interactive elements, for example podcasts, social media etc
colloquialism
An informal expression, often used in casual conversation as opposed to writing. May be used to establish an informal communication with an audience
frames
How the content of the homepage is broken up. It makes It more manageable and easier to read.
hyperlink
An icon, graphic or text within a document that links to another file or object
House style
The overall design of a newspaper, website or magazine. This might include font, colour scheme and layout. The house style sets a product apart from its competition and makes It easily recognisable for its audience
colour palette
The suite of colours that are used in the creation of media texts, such as websites and magazines, to reflect a brand and appeal to its audience.
banner
Usually found across the top of the page, they are aka as sky scrapers. Typically contain adverts or links to products or service.
navigation
A series of images, buttons or text with which a user can interact and find their way around a homepage
Content creators
Those involved in creating and sharing content online, for example, vloggers and bloggers
cookies
Small pieces of computer code that are placed on your hard rive by web sites and advertisers. They are used to track your process through a website and allows the operator to evaluate which pages are the most popular.
Drop down menu
Normally have an arrow at the end of a box. You click on the arrow and see a list of options making a choice of where to go next
Algorithm
A process or set rules which when followed in calculations will solve a problem or complete a take for example, they are used to determine which adverts are most suitable for a particular website.
Below the line advertising
An advertising strategy where the product is promoted on platforms other thaa radio, TV, billboards, print and film.
Digital inlfuencer
Someone who has a significant online following and potentially has the capacity to shape and influence the opinions and or behaviours of their followers. The online behaviour is an alternative title.
Search box
Where the user can type a word or words relation to the information they want to find out.
interactivity
Interactive media allows the user/consumer to take an active involvement in the media text, even by contributing to it.
links
Clickable text or images that takes users to different pages of a website.
Copy
The written material, as opposed to images, that features in a media
Active audience
The theory that edia audiences do not just consume a text passively, they actively engage with it because of personal and social contexts
Binary opposites
When there are opposite values incorporated into a text, eg good and evil
Brand identity
The image that a brand projects and the association the audience then makes with the brand. Brand recognition. The extent to which a brand can be identified, this is often aided by visual codes such a s logos.
conglomerate
A media conglomerate is a large corporation that owns a large number of media companies, such as television, radio, internet, publishing giving the conglomerate control in the market. For example Warner media.
