Online Social Networks - exam study Flashcards
(23 cards)
System-generated content
cues that the computer system chooses to post on a user’s page
- number of friends
- number of likes
Social attractiveness
relies on popularity of the user
- positive wall posts
- lots of likes
- lots of friends
What is the perception when a user has a high number of friends versus a low number of friends?
high number - extrovert
low number - introvert
Physical attractiveness
How good looking a person is, and how good looking their friends are
Other-generated content
sources of information on a user’s profile that come from others
- wall postings
- photos of friends that are visible on user’s profile
How does social and physical attractiveness correlate to SNS? (example)
Eline study showed researchers that people who were shown attractive friends who said positive messages enhanced the physical attractiveness of Eline herself.
Fetishization
to be excessively or irrationally devoted to something
Narcissistic
Someone who has an exceptional interest in or admiration for oneself, especially physical appearance
Omnipotence
Having great or unlimited power
Ritualized media
media used habitually as part of an everyday life routine
Narcisism
The fixation on the self
3 Interpersonal goals
- Instrumental
- Relational
- Self presentation
Instrumental goals
A person’s desire for self-advancement that are most apparent in day-to-day interaction.
-Task oriented
What are examples of instrumental goals in relation to students?
- getting a school schedule
- deciding on a major
- deciding on what classes to take
- gaining access to a professor when necessary
Why is email preferred for instrumental goals
- email is a more efficient way to connect with others
- messages can be brief or detailed, depending on what is required
Relational goals
the pursuit of quality in relationships
What are examples of relational goals in relation to students?
-developing a relationship with a professor that goes deeper than traditional student-teacher formalities
Why is face-to-face preferred for relational goals?
- to enhance existing relationship
- positively influence immediacy
- become more personal
- increase cues of familiarity to make the student feel important
- build personal/professional network
Immediacy
familiarity and likeability
Self-presentation
Creating the desired impression in the eyes of another
Why would email be preferred mode of communication for students?
- To present a professional image
- Allow them to be more detailed
- Some students are more confident in writing capabilities, to effectively get point across
Why do females prefer email over men?
- prefer writing
- are more organized
- allows them to leave a positive impression
- appear more professional
- can effectively communicate thoughts better by writing them down
What are non verbal immediacy cues?
Actions of familiarity and likeability that are not spoken
- using informal conversational tone
- use of emoticons
- quickness of email response time
