operations management Flashcards
(153 cards)
why do you have operation management objectives?
to provide a sense of direction and motivation
they need to be SMART
name two reasons why targets may be unrealistic
not the right machinery or sufficient employees
what do you need to consider when setting operations objectives
legal status and size of business
the state of economy- growing economy make it easier to achieve targets
level of competition in market - highly competitive= low price and lower profit margin.
government of the day-as part of political agenda may be encouraging or discouraging business. level of taxation can impact.
legislation can impact production set targets
external factors on operations management (social factors)
changing tastes- affect demand for products, so effect what business produces.
holidays abroad- e.g cruises more popular as people no longer feel for elderly.
religious changes- UK moving to multi cultural society so changes in purchasing habits, so produces responded to what they create. e,g food.
external factors on operations management (ethical factors)
how product is produced- sustainability more important
level of wastage- production process save energy?
changing resources more significant-
labelling of packaging.
external factors on operations management (environmental factors)
healthy regard for planet and its resources- growth in concern
the use of sustainable resources in production process will enhance credibility & enhance sales.
external factors on operations management (legal factors)
level and specific nature of legislation
complying with law is essential as not will damage reputation
legislation can effect production process- health and safety may have cost implications
external factors on operations management (economic factors)
state of economy- terms of level of inflation will affect cost of production
the level of unemployment- availability of labour to produce goods.
cost of labour- full time employment wage increases & cost of labour= business using machines instead
growth in economy- business more confident to invest so meet growing level of demand.
the value of pound- strong pound harder to sell abroad
external factors on operations management (political factors)
nature of government in power
the concern as to whether a particular political party would increase minimum wage- affect business as they budget for following years costs can either be passed on to the consumer or absorbed, often depending upon the price elasticity of the product.
external factors on operations management (technological)
technology is ever changing
rapid technological advances- More money is being spent on research and development in order to either remain competitive or, in some instances, be viewed as the market leader in terms of new technology.
technology for automatic steering and parking
solar energy- cut energy bills- allowing operations management to spend saved energy bills elsewhere.
external factors on operations management (international factors)
golablisaition pace increases- need to be aware of markets growing .
globalisation offers more choice
what is added value
the difference between the actual price charged for a product or service and the actual cost of all components and assembly of the product or service.
what are the advantages of added value
Being able to charge a higher price.
A higher level of profit.
The higher price may enhance the image of the product or service.
It may enable the business to target its chosen market more easily.
It may offer the opportunity to make the product more distinctive and establish a unique selling point (USP).
name three ways added value can be done
high standard customer service
additional features
high quality products
delivery service
benefits to stakeholders of added value
customers- although price higher they get a more unique product.
customers- additional service
customers may feel additional features good value for money.
suppliers- added value lead to increase sales so suppliers supply more
shareholders- profits increase & dividends.
disadvantages of added value
It is not guaranteed that the cost of adding value can be recouped by increasing the price.
The increase in price needed to gain from added value may restrict sales and therefore sales revenue.
The amount of competition may make it harder to increase the price in order to recoup the cost of adding value.
The elasticity (price, income and advertising elasticities) may make any required price increase difficult to be accepted within the market.
what is innovation
process where ideas are transformed into new products or services.
what is research and development
set of activities intended to identify new ideas that have the potential to result in new goods and services.
what are the main aspects covered in research and development
to launch new product successfully, to ensure meet customers needs.
examines how to improve efficiency
explore alternative methods and material to produce goods.
aim reduce wastage in production process
maintain competitive advantage
main problems with research and development
costly
risky as no gaurantee of success, could lead to cost with no revenue to cover costs.
other business can copy, even patents don’t last forever. as haven’t incurred same cost of research and development copy business could charge less.
unemployment- shift to capital intensive labour- trade unions object.
technological changes in communication after research led to changes in working practices for employees. phone. isolation & lack of team building.
market research- need to be sure product something consumers will buy.
what is product orientation
this means that a business concentrates its activities on improving the quality of efficiency of the product.
brainstorming- what is a morphological study
A method that generates a lot of ideas very quickly and therefore more cheaply
what are the three aspects to value analysis
function
cost
aesthetic
what is the function aspect of value analysis
The nature of the product will determine its task.
if it does not fulfil item function useless.