Operations Management Flashcards
What are the different business functions/departments?
- Marketing
- Production/Operations (inc logistics)
- Accounting and finance
- Human Resources
- Customer service (inc sales)
What is the main role of marketing function?
- Showcasing company in a positive light
- Why customers should purchase
- Drawing in target audience
(Promotion and Research)
What is the main role of production/operations function?
Planning, organising and directing all of the activities in an organisation which helps convert raw materials into valuable goods and services
What is the main role of accounting function?
To perform financial functions (recording and analysing) which monitor spending, sales and other financial relations
What is the HR function responsible for?
- Hiring/firing
- Training workers
- Maintaining interoffice relationships
- Dealing with employment laws
What is the main role of the customer service function?
Taking care of the customers needs by providing and delivering a professional and helpful service
What are logistics?
Involves getting the people and resources for something to be able to take place
What are the factors which indicate business size?
- No. of employees
- Amount of capital invested
- Sales turnover
- Share value
- Market share
- Assets
- Brand name and history
What advantages might arise from being a large business?
- More revenue/profits
- Economies of scale
- More opportunities for investment/growth
- More established - greater access to funding
How do businesses increase their size and become more successful?
- Continuously seek to improve
- Become efficient and productive
- Respond to market changes
- Provide a good service
How might a small business compete with a larger one?
- Develop good customer service and relationships
- Focus on a particular market (niche)
- Be more flexible to customer needs
What are the main criticisms of the UK being in the EU?
- More competition for businesses
- Free movement of people causes social issues
- Pay a membership fee
- Fund EU foreign aid
What are the reasons for being an EU member?
- Access to single market
- Free movement of people, more employees
- More opportunities
- No conflict between nations
What are some of the common problems UK firms face when trading internationally?
- Difficulty finding/understanding overseas customers
- Costly
- Fluctuating exchange rates
- Cultural issues (Ikea,India)
What assistance does the government give to UK business trading internationally?
- Finds customers and markets overseas
- Helps to promote via the internet
- Sets them up with contacts
- Provides export insurance (reclaiming losses)
What are multinationals?
Businesses which have activities and operations in more than one country
What benefits might multinationals bring to a country and its economy?
- Creates more jobs
- Improves standard of living
- MNCs work with charities
What limitations might multinationals bring to a country and its economy?
- Tax avoidance
- Exploitation
- Threat to local business
- Risk of monopoly
- Environmental threat
What are the effects of globalisation on a business?
- Increased competiton
- Hypercompetitive
What is hypercompetition?
The disruption of existing markets by flexible and fast moving business into new markets
What is a joint venture?
When 2 or more business pool their resources and expertise to achieve a particular goal. The risks and rewards of the enterprise are also shared
Why might a business form a joint venture?
- Business expansion
- Development of new products
- Moving into new markets
What possible problems are there with joint ventures?
- No better off then if done independently
- Could lead to legal issues post venture
- Difficult to properly co-ordinate
What is a strategic alliance?
An arrangement between two companies that have decided to share resources to undertake a specific and mutually beneficial project. A strategic alliance is less involved and less permanent than a joint venture