OPPORTUNITIES, CHALLENGES, AND POWER OF MEDIA AND INFORMATION Flashcards
(37 cards)
is about
community and
relationships.
Social media
Eight social media
workplace opportunities:
Promote your company’s brand
Engage your customers
Improved recruiting techniques
Employees engagement
Cost effective
Share information about your company
An opportunity to listen
Thought leadership
the precise meaning of the term can be disputed, we can speak of there being a ____ when something at
issue is widely considered to be essential to longer term welfare of society and its members
“public interest”
Three main
functions of
media:
Political
Social-cultural
Economic
has changed the
way we interact
with friends and
associates.
Social networking
5 social networks,
like ___ play a
significant role in
our lives, they are
also a high risk for
security threats.
Facebook,
Twitter, YouTube,
Four-square, and
Google+,
The Top Five
Security Online
Threats:
Having a stolen
identity
Getting your
computer or
social profile
hacked
Inadvertently
letting stalkers
find you
Letting burglars
know your
whereabouts
Becoming over
confident
7 Social Media Risks
Realizing that
anything can leak
out
Do not over
promote
Do not over post
Keep the negativity
at bay
Do not post sexual,
religious, political
and graphic
material
Never fight with
anyone on social
networks
Take legal action in
private if necessary
These sites are used for
business networking and job hunting. Many people consider them to be customer lead generation vehicles as well.
LinkedIn, Fast Pitch and Plaxo.
sales and marketing professionals can
use social media to introduce and promote new products and services in a
way that increases a potential target exponentially.
- Promote your company’s brand-
whatever your company sells, whether a product or service, it has a customer base that
can be engaged through social media. But the manner of ____ is unique because social media has revolutionized
the style of business-to-customer communications.
Engage your customers-
are increasingly turning to social media sites to attract and recruit
top talent. In order to avoid being barraged with hundreds of resumes submitted by unqualified candidates, recruiters
are choosing to perform targeted searches on professional social media sites, such as LinkedIn.
Improved recruiting techniques-
allow organizations to improve communication and
productivity among employees.
social networking tools
allow your employees to join specific work groups in
order to engage in conversations with other professionals in similar industries.
Professional social media sites
kind of participation can broaden the
employees’ knowledge base and help to generate new and innovative ways of meeting business challenges.
Employees engagement-
using social media as a sales and marketing tool is a very inexpensive mode of advertising
because it reaches a vast audience for a marginal investment.
Cost effective
This method ensures that you reach a vast audience via social media networks, and even better, does not cost
you a thing.
Cost effective
when both customers and potential employees use social media to research
companies that they have an interest in knowing more about.
Share information about your company-
By actively taking part in the
conversations happening on the web, you are able to manage these conversations in a positive manner. Leverage social
media to solicit constructive feedback from both customers and employees.
An opportunity to listen-
is an ideal venue in which to establish your company as a thought leader.
social media
framing your message in a specific way, you are sure to generate consensus which will lead to increase
conversation about your topic, an ultimately your company.
Thought leadership-
have added a new layer to the communication services, raising new and more complex issues about
what is in the public interest.
Modern mass media
competition between
parties for support via democratic elections, simply cannot operate without a large and continual flow of
information in the public arena.
Political Functions of Communications Media
relate to the whole range of news, entertainment and arts, amusement, sports coverage and public
education. The media now play an essential part in: the expression and continuity of national and cultural identity; and the “biding together, by intercommunication
Social-Cultural Functions of Communications Media-
