Other questions Flashcards
What does the company do?
We create T-pop entertainment. It is a truly unique concept where we crate acts with young talented people from disadvantaged areas in Africa and produce songs, music videos and events that encompasses everything that is wonderful about Africa with an international flair. You will find this balance in everything from the carefully synced choreographies to lyrics.
What is unique about the company?
Our strategy & understanding for the market, T-pop concept, production process for music & music videos, our team
What big problem does it solve?
It solves the lack of accessible entertainment in townships
How big is the market opportunity?
106 million people in Africa are not getting entertainment but want it. 11 million people in SA
What is the actual addressable market?
Events: 636 million USD (106 million people spending USD 6 dollar on one event once a year)
Partners: advertising spend 3 billion USD in Africa. Sponsoring 2.5 billion USD in SA alone
Streaming: 11,4 billion USD (ww)
What percentage of the market do you plan to get over what period of time?
38% of the SA market in 2021, 6% of the African market 2022, then basically doubling our market share year by year.
What relevant domain experience does the team have?
20 years of music industry experience, experience from working with more than 1000 startups and experience from the local market we are targeting
Why is the team uniquely capable to execute the companys business plan?
First mover advantage
Unique network to partners that, among other things, allows us to product music at a low cost
Partnerships in place: MTN & Sony
Well balanced team
Extensive startup experience
Growing market, smartphone users in 2022 SA 4%, from 36% to 66% in all of Africa
What motivates you?
The outlook of building a movement that can fundamentally impact millions of peoples lives in a positive way
How do you scale the team in the next 12 months?
Strengthen the marketing team with branding specialists, event planners, content managers, A&Rs and coaches
Why do users care about your product or service?
Because this is not available for them today for various reasons and we have market research that supports that they want local entertainment and that they are willing to pay for it
What are the key differentiated features of your product?
T-pop: it is relatable because it is local, there is the dream factor & being a part of the experience
What have you learned from early versions of the product or service?
Best ways to reach the market, how to find talent, how to train training talent, how to produce high-quality music, etc.
What are the two or three key features you plan to add?
Events, merchandise & cash-payment possibilities (app)
Who are the companys competitors?
Local events, file sharing sites & the major labels. In addition to this well-known artists can be seen as competition. They can also be partners.
What will give your company a competitive advantage?
Produce high quality music at a low cost which allows us to distribute it at a low cost at events
Accessibility
What advantages does your competition have over you?
They are already making revenue, they are already established and well-known within the market
Compared to your competition, how do you compete with respect to price, features, and performance?
Higher availability, low prices, local sounds and rhythms with an international touch, higher quality productions
How does the company market its products?
Social media, via local micro influencers, via artists brands, via partners such as MTN
What early tractions has the company gotten?
Sponsorship, artists, 11 songs, 6 music videos, fanbase, views
How can early traction be accelerated?
Growth of fanbase & live performances
What has been the principal reasons for the early traction?
Local appeal, lack of similar services
What do you see as the principal risks to the business?
Lack of funding, safety
What legal risks do you have?
Once artists makes money getting into discussions about royalties
