Overview Flashcards
(11 cards)
Be active in addressing race, gender, and LGBT+ inequality and injustice
Social Justice movement
Leverage digital tools to drive revenue, and creating year-round, two-way relations with fans.
What caused the importance of this?
Pandemic
requiring teams to consider increasing borrowing or selling minority interests to other investors (covid)
liquidity issues
gate, parking, concession (covid)
revenue-generation issues
Ripple effect into media business(jobs and revenue) and communities (covid)
rely on the sports industry for their livelihoods
testing of players, coaches, and employees, and configuring venues, and cleaning/disinfecting venues (covid)
increased costs
liquidity issues, revenue generation issues, ripple effect into media biz and communities, increased costs (covid)
sport leagues faces similar challenges in the short term
industry that has grown rapidly during pandemic
sport gaming/gambling industry
increase fan engagement by including this concept
dynamic betting
4 major revenue sources
media rights, gate revenue, sponsorship, merchandising
current largest revenue source
media rights