Overview Flashcards
1
Q
M
A
Messenger
2
Q
I
A
Incentives
3
Q
N
A
Norms
4
Q
D
A
Defaults
5
Q
S
A
Salience
6
Q
P
A
Priming
7
Q
A
A
Affect
8
Q
C
A
Commitment
9
Q
E
A
Ego
10
Q
What is it?
A
Mnemonic for 8 important effects that can change behaviour
It can serve as a checklist for anyone wishing to change or influence behaviours in a non-coercive way
11
Q
5 reasons to use it
A
Based on scientific evidence
Cost effective
Universal applicability
Allows you to ‘test and learn’
It’s non-coercive
