Ownership + Control Flashcards
(5 cards)
1
Q
What percentage of the news was owned by three companies?
A
90%
2
Q
How do companies achieve this level of concentration?
A
By using synergy to re-sell their original media product to create things such as merchandise
3
Q
What is vertical integration?
A
A strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process
4
Q
What is horizontal integration?
A
5
Q
A
