P CAIC 2 Chap 26+ P1 Flashcards
(26 cards)
What is data in the context of everyday life?
Data is as common to our everyday lives as breathing and eating. Everything we say or do gets converted into data.
How do organizations use personal data?
Organizations capture, analyze, and use personal data to influence your actions, behaviors, and beliefs.
What generates data in our daily activities?
Data is generated in every action we take, such as buying products, traveling, and using social media.
What are the two types of data?
Data can be either qualitative or quantitative.
What is qualitative data?
Qualitative data describes something.
What is quantitative data?
Quantitative data measures something.
What are the two subcategories of quantitative data?
Quantitative data can be either discrete or continuous.
What is discrete data?
Discrete data can only take specific values, such as whole numbers or predefined categories.
What is continuous data?
Continuous data can represent any value, including fractions.
What is big data?
Big data consists of massively large data sets of detailed transactions and engagements analyzed to reveal patterns and trends.
What changed with the advent of big data?
Organizations could observe and capture individual detailed transactions and engagements rather than just aggregated data.
What types of data does big data include?
Big data includes social media content, emails, log files, and more.
How do credit cards and digital payment apps track data?
They track what you buy, the price paid, where you bought it, and the frequency of those purchases.
What is synthetic data?
Synthetic data is artificially generated data derived from actual data, used for training machine learning models.
What is the Internet of Things (IoT)?
IoT refers to interconnected physical objects that share data with other devices and systems over the Internet.
What is the purpose of IoT in data collection?
IoT captures granular, low-latency customer and operational data.
What is the IoT edge?
The IoT edge is the computing infrastructure that allows data processing and analysis at the point where data is generated.
What do third-party data aggregators do?
They capture, aggregate, and sell behavioral attributes about your transactions and interests.
What types of information do third-party data providers capture?
They capture socioeconomic status, health conditions, lifestyle, and more.
Is it legal for companies to combine consumer data?
Yes, it is legal to combine consumer purchase data with other data sources.
What should consumers be aware of regarding their data?
Consumers should be aware of how organizations capture and use their data for business purposes.
What is crucial to familiarize ourselves with regarding personal information?
Protective measures in place to secure our data.
What are organizations, agencies, and third-party vendors doing with our data?
Gathering and integrating data emitted from our daily activities to influence our decisions, actions, and beliefs.
What are governments worldwide trying to address?
An avalanche of personal data privacy issues.
