(p1) Social Influence

Question 1

compliance

Answer 1

• going along publicly not privately
• temp change

Question 2

identification

Answer 2

• value grp and want to be part of it
• temp

Question 3

internalisation

Answer 3

• geniuenly accepting grps beliefs, public and private
• permenant change

Question 4

normative social influence

Answer 4

• want to be liked
• approval
• fear social rejection
• emotional process
• temp change
• linked to compliance

Question 5

informational social influence

Answer 5

• want to be right
• turns to others in situations of uncertainty bc others are thought to have more knowledge
• cognitive process
• permenant change
• linked to internalisation

Question 6

eval: strength, research support for NSI

Answer 6

• Asch interviewed ppts and some saod they conformed bc they felt self consious of giving wrong ans/afriad of disaproval
• when ans were written down conf fell to 12.5%

Question 7

research support for ISI

Answer 7

• lucas et al
• confromity increased when maths qs were more hard

Question 8

COUNTERPOINT

Answer 8

• unclear if its NSI or ISI at work
• eg: asch found conf - with dissenter
• the dissenter may - power of NSI (bc they provide social support) or - power of ISI (bc they provide an alternative source of social info)

Question 9

weakness; individual diff in NSI

Answer 9

• nAffiliators who have a strong need to affiliation/ to be liked
• McGhee & Teevan found students who were nAffiliators were more likely to conform