PACKAGING and PUBLIC RELATIONS Flashcards

(6 cards)

1
Q

What is Packaging?

A

Is the activities of designing and producing containers or wrappers for a product.

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2
Q

What are the functions of Packaging?

A

1.Enhances the appearance of the product
2. Protects the product and preserves the life of the product
3. Makes it more convenient for customers to handle the product
4. Enables goods to be branded easily
5. Has led to self-service form of selling by offering customers pre-weighed, pre-assembled and pre-measured contents at clearly labelled prices.
6. It also gives details about the contents, potential hazards, method of use etc.

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3
Q

What are the examples of Packagaing?

A

Wrappers, container and

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4
Q

What is Public Relations?

A

This is the promotion of a firm’s image which is attained by distributing information about that firm.

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5
Q

What is the aim of Public Relations?

A

The aim is to encourage consumers to buy its products or invest in the business. A Public Relations Officer (PRO) is sometimes employed to carry out its activities.

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6
Q

What are the ways that the PR may be promoted directly by?

A
  1. Giving money to charities and giving away free samples and gifts
  2. Having prize-giving competitions
  3. Using famous personalities to endorse the company’s goods
  4. Organizing free entertainment or hospitality for member of the public
  5. Providing funding for excellence in education or sporting activities
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