palabra de vocabulario Flashcards

1
Q

sport

A

deporte

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2
Q

préféré

A

favorito

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3
Q

entrepreneuse

A

empresaria

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4
Q

lire des livres

A

leer libros

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5
Q

écouter de la music

A

escuchar musica

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6
Q

Apellido

A

Nom de famille

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7
Q

nombre

A

prénom

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8
Q

publicidad

A

la publicité

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9
Q

agence publicitaire

A

agencia publicitaria

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10
Q

annonceur

A

anunciante

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11
Q

publicité/annonce publicitaire

A

anuncio publicitario

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12
Q

action publicitaire

A

accion publicitarie

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13
Q

campagne nationale de publicité

A

campana nacionl de publicidad

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14
Q

affiche publicitaire

A

cartel publicitario

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15
Q

gamme de produits

A

cartera de productos

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16
Q

stand

A

caseta

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17
Q

catalogue

A

catalogo

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18
Q

concurrence

A

competencia

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19
Q

projet, conception

A

diseno

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20
Q

éditeur

A

editor

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21
Q

vitrine

A

escaparate

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22
Q

spot

A

espot

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23
Q

stratégie marketing

A

estrategia de marketing

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24
Q

salon/exposition

A

feria de muestras

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25
Q

brochure

A

folleto

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26
Q

frais publicitaires

A

gastos publicitarios

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27
Q

image de marque

A

image de marca

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28
Q

stimulant

A

incentivo

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29
Q

investiment publicitaire

A

inversion publicitaria

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30
Q

média

A

medio de comunicacion

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31
Q

échantillon

A

muestra

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32
Q

lisible

A

legible

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33
Q

loi de l’offre et de la demande

A

ley de la oferta y de la demanda

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34
Q

autocollant

A

pegatina

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35
Q

positionnnement d’un produit

A

posicionamiento de une producto

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36
Q

budget publicitaire

A

presupuesto publicitario

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37
Q

propagande

A

propaganda

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38
Q

publicité

A

publicidad

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39
Q

publicité connotative

A

publicidad connotativa

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40
Q

publicité comparative

A

publicidad comparativa

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41
Q

publicité dénotative

A

publicidad denotativa

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42
Q

publicité directa

A

publicidad directe

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43
Q

publicidad informativa

A

publicité informative

44
Q

publicidad enganos

A

publicité mensongère

45
Q

publicidad televisiva

A

publicité télévisée

46
Q

publicidad machacosa

A

matraquage publicitaire

47
Q

publicidad por correspondancia

A

publicité par correspondance

48
Q

publicidad en el punto de venta

A

publicité sur le lieu de vente

49
Q

publicidad de lanzamiento de un producto

A

publicité de lancement de produit

50
Q

publicidad por correo de un producto

A

publipostage

51
Q

publicita

A

publiciste

52
Q

publicitario

A

publicitaire

53
Q

punto de referencia

A

référence

54
Q

réclame

A

reclamo

55
Q

ditribution

A

reparto

56
Q

support

A

soporte

57
Q

tirage

A

tirada

58
Q

panneeaux publicitaire

A

vallas publicitarias

59
Q

à la charge de

A

a cargo de

60
Q

vient de paraître

A

acaba de publicarse

61
Q

attirer

A

atraer a

62
Q

axer la publicité sur

A

centrar la publicidad en

63
Q

convaincre quelqu’un

A

convencer a alguien

64
Q

coûter une petite fortune

A

costar una millonada

65
Q

faire connaître un produit et créer un image positive

A

dar a conocer un producto y crear una imagen favorable

66
Q

définir clairement les objectifs d’une publicité

A

definir claramente los objectivos de una publicidad

67
Q

jeter un coup d’oeil

A

echar un vistazo

68
Q

entraîner un comportement d’achat

A

inducir un comportamiento de compra

69
Q

influencer sur

A

influir en

70
Q

être orienté vers

A

estar enfocado hacia

71
Q

être à la une des journaux

A

esatr en todas la portadas

72
Q

faire une étude approfondie

A

hacer un estudio detenido

73
Q

passer inaperçu

A

pasar desapecibido

74
Q

budgéter

A

presupuestar

75
Q

être un acheteur potentiel

A

ser un comprador potencial

76
Q

affiche publicitaire

A

un cartel publicitario

77
Q

annonce classées

A

los anuncios por palabras, los clasificados

78
Q

annonceur

A

un anunciante

79
Q

annuaire

A

la guia telefonica

80
Q

appât du gain

A

el animo de lucro

81
Q

argumentaire

A

la argumentacion

82
Q

attirer le client

A

llamar la atencion del cliente, atraer al cliente

83
Q

base de données

A

una base de datos

84
Q

bassin de consommation

A

un area de consumo, una cuenca consumista

85
Q

besoin de clients

A

las necesisdades de la clientela

86
Q

breveter

A

patentar

87
Q

brochure

A

un folleto

88
Q

catalogue

A

el catalogo

89
Q

chiffre d’affaire

A

la facturacion

90
Q

la cible

A

el blanco

91
Q

circuit de distribution

A

el circuito de distribution

92
Q

conditionnement

A

empaquetado

93
Q

conjoncture

A

coyuntura

94
Q

consommation

A

consumo

95
Q

consumérisme

A

consumismo

96
Q

contexte social

A

entorno social

97
Q

convaincre les consommateurs

A

convencer, ganarse a los consumidores

98
Q

créneau

A

segmento de mercado

99
Q

cycle de vie d’un produit

A

el ciclo de vida de un producto

100
Q

démarche à l’international

A

le estrategia international

101
Q

design

A

diseno

102
Q

écart de revenu

A

diferencia de ingresos

103
Q

échantillo,

A

muestra

104
Q

échantillonnage

A

muestrario

105
Q

emballage

A

envase, embalaje