Paper 1 Flashcards
(132 cards)
What instalment of MCU is black panther
17th
Results of Disney distributing black panther
Large budget, detailed marketing, global distribution
Result of 360 degree marketing black panther
Audience familiar with the film
Synergetic products black panther
Lexus- 2 limited edition cars
Hasbro- toys and figurines
Who wrote the soundtrack to black panther
Kendrick Lamar
Point of trailers on tv, cinemas and social media black panther
To show off cgi
To emphaise its part of mcu
Result of Super Bowl ad- black panther
Immense publicity
Global mass audience
High budget film suggests good quality
Release month significant black panther
Black history month
Cultural event to celebrate black culture
NY fashion week black panther
Welcome to wakanda
Wakandan style
Global audience
How did crowd funding affect black panther
Online campaigns to get black children to see the film
Shared on social media and in newspapers
Views on YouTube trailer hours after post black panther
90mill
How is social media’s useful black panther
Sharing is low cost marketing
Likes and comments
Twitter hashtags
Twitter black panther
Live q&a with cast and crew
35 mill tweets - most tweeted film
Chat shows black panther
Ellen
Jimmy kimmel
Comic con apperance black panther
Q&A with super fans
Snapchat black panther
Filter for young audiences
Agreement when Disney bought marvel
Marvel has creative control
Marvel hesmodhalgh
Create similar films over and over to minimise risk and maximise profit
Low r risk elements of black panther
Part of mcu- pre sold audience
Global conglomerates involved
Famous actors
Popular genre
Detailed marketing
Elements of risk black panther
Lesser known marvel character
Predominantly black cast
High cost to make
Black panther current social context
Marvel and Disney might have wanted to cash in on the changing of diversity in media
What make black panther different to Hollywood films
Diverse positive rep of ethnicity and gender
Typical rep of women in superhero films
Damsel in distress
Femal rep in black panther
Warriors and leaders