PAPER 1 - Social Influence - Minority Influence Flashcards
(3 cards)
1
Q
Define minority influence.
A
How one person or small group influences the beliefs and behaviour of other people.
(Different to conformity…the majority does the influencing here!!)
2
Q
What type of social influence does minority influence lead to?
A
Internalisation - both public behaviour and private beliefs are changed.
3
Q
What are the three processes of minority influence?
A
Consistency
Commitment
Flexibility
