Paper 2 Commercialisation Questions

Question 1

What are the different forms of communication that can inform, educate, and entertain people?

Answer 1

Media

Includes social, internet, TV, and newspapers.

Question 2

What is the relationship called between media, sponsorship, and sport?

Answer 2

The Golden Triangle

Each part of the triangle benefits from the others, typically through financial means or promotion.

Question 3

What are the three components of The Golden Triangle?

Answer 3

• Sport
• Media
• Sponsorship

Question 4

How does increased revenue from sponsorship benefit sports?

Answer 4

• Increases participation
• Improves performances
• Attracts support

Question 5

What is the essential element for the growth of sport?

Answer 5

Funding

High profile coverage of sport ensures visibility for companies and products.

Question 6

What are the types of sponsorship?

Answer 6

• Financial
• Clothing, footwear, and equipment
• Facilities

Question 7

Give an example of a sponsored sports competition.

Answer 7

Barclay’s Premier League - Football

Other examples include Heineken Cup (Rugby Union) and Cinch Test Series (Cricket).

Question 8

What is the definition of sponsorship?

Answer 8

The giving of money or goods to performers/sports to gain publicity and/or increase profit.

Question 9

What are the advantages of sponsorship for the sponsor?

Answer 9

• Increased publicity/status
• Increased sales
• Free tickets/hospitality
• Funding charitable events

Question 10

What are the advantages of sponsorship for the performer?

Answer 10

• Free clothing/equipment
• Payment for wearing sponsor’s items
• Funding for education/scholarships
• Medical treatment assistance
• Increased fame and marketability

Question 11

What benefits does sponsorship provide to the sport/event?

Answer 11

• Financial support for equipment and facilities
• Raises the profile of the sport
• Attracts top players

Question 12

Fill in the blank: The links between business and commerce in sport focus primarily on _______.

Answer 12

Profit

Question 13

True or False: The relationship between media, sponsorship, and sport is beneficial for all parties involved.

Answer 13

True

Question 14

What is an example of a sponsored sports stadium?

Answer 14

King Power Stadium - Leicester City

Other examples include Emirates Stadium (Arsenal) and Etihad Stadium (Manchester City).

Question 15

What is a positive effect of sponsorship for sports performers?

Answer 15

Can become professional and train more

Sponsorship can lead to greater marketability and fame.

Question 16

Name a brand associated with sports sponsorship.

Answer 16

Nike

Other examples include Vodafone, O2, and Heineken.

Question 17

Describe how increased advertising impacts sponsors.

Answer 17

Increases product visibility and likely leads to higher sales and profit.

Question 18

What are some advantages of the media?

Answer 18

• Audience gains insider knowledge and expert analysis
• Increased wages and prize money
• Platform for new sports to be showcased
• Generates interest and participation
• Can encourage those with disabilities/minority groups/females to participate
• Produces role models
• Increases sponsorship and therefore money for the facilities and coaching
• Timings of events can change to suit the audience

Question 19

What are some disadvantages of the media?

Answer 19

• Could hinder participation-spectate instead
• Cost of subscriptions is very high
• Only highlights a narrow range of sports
• Bad image when it highlights deviant behaviours
• Concentrates on male/able bodied sports

Question 20

What is the role of the media for sport?

Answer 20

• Raising awareness
• Education of spectators through analysis
• Introducing new supporters to sport
• Creating role models
• Making certain sports more fashionable
• Attracting investment in sport

Question 21

True or False: Media coverage of a sport results in lower participation in that sport.

Answer 21

False

Question 22

List the different types of media.

Answer 22

• Social media
• Internet
• TV
• Radio
• Newspapers/magazines

Question 23

What can happen to sports teams regarding sponsorship if there is deviant behaviour?

Answer 23

Sponsorship deals could get withdrawn

Question 24

What are the effects of reducing funding or sponsorship on general participation?

Answer 24

• Decrease in participation/lack of participation
• Decrease in facilities/poor quality facilities/shutting down facilities
• Fewer competitions/clubs/leagues
• Less athletes being professional/competing
• Equipment/kit cannot be bought
• Athletes not participating in those sports and moving to other sports

Question 25

What are some disadvantages of sponsorship for performers?

Answer 25

* Tied into a contract including appearances at sponsors' events * Generally favours men over women, able athletes over disabled athletes * Can be withdrawn, therefore no money to continue to compete * Adds pressure so can lead to mental health issues/deviant behaviour * Must wear the kit even if they don’t like it

Question 26

What are some disadvantages of sponsorship for the sport/event?

Answer 26

* Dates, times, clothing may be changed to suit the sponsor * Not all sports get good deals, particularly minority sports * Women’s sport and disability sport does not get as much funding * Sponsorship can be withdrawn, therefore no money for the event/performers

Question 27

How can media increase participation in sports?

Answer 27

* Show a wide variety of sports * Show minority sports * Education about the importance of participation in sport * Advertise how to get involved * Use social media to promote sport * Show positive role models * Fund sport * Use young people in media coverage

Question 28

Define the term 'media'.

Answer 28

Media refers to various means of communication that reach or influence people widely.

Question 29

What are some benefits of the media to sport?

Answer 29

* Raises awareness * Increases participation * Provides education through analysis

Question 30

What negative impact can the media have on participation?

Answer 30

* Could hinder participation by promoting spectating instead