Part 2

Question 1

Typography definition

Answer 1

The arrangement of aesthetics of letter forms

Question 2

Kerning

Answer 2

The act of spreading letters apart so there is more space in between characters

Question 3

Leadin

Answer 3

Increasing or decreasing the space between horizontal rows of type

Question 4

Tracking

Answer 4

Spreading letters apart evenly on a line

Question 5

Body type

Answer 5

the paragraph text in a design. Usually contains a lot of information and would use either a serif or sans serif readable font.

Question 6

Types of fonts

Answer 6

Display
Script
Serif
Sans serif

Question 7

Type of logos

Answer 7

Lettermark, Wordmark, Pictorial Mark, Abstract logo mark, Combination and Emblem

Question 8

Lettermark

Answer 8

A logo that relies on the letters of the brand

Question 9

Wordmark

Answer 9

Logo that focuses on business name alone

Question 10

Pictorial mark

Answer 10

Icon or graphic-based logo

Question 11

Abstract logo mark

Answer 11

Abstract or geometric pictorial logo

Question 12

Combination mark

Answer 12

Combining typography-based design with pictorial design

Question 13

Emblem

Answer 13

Consists of font inside a symbol or an icon; think badges, seals and crests.

Question 14

Branding

Answer 14

Creating a consistent visual identity for a business
Trademark – benefit creates a consistent brand identity

Question 15

Industry standard software for vector image

Answer 15

Illustrator

Question 16

Vectors are…

Answer 16

made up of lines and anchors

Question 17

Bezier curves

Answer 17

curves made up by the pen tool

Question 18

Anchor points

Answer 18

Used to adjust line’s curve

Question 19

Shift key

Answer 19

held down to maintain proportions of an object (works in Photoshop too)

Question 20

Best app for designing logos

Answer 20

Illustrator

Question 21

Best app for creating custom illustrations

Answer 21

Illustrator

Question 22

What colors objects in Illustrator?

Answer 22

Fill/Stroke

Question 23

Selection Tool

Answer 23

Selects objects

Question 24

Direct Selection Tool

Answer 24

Selects anchor points

Question 25

Eyedropper tool

Answer 25

Allows you to select colors

Question 26

Industry standard software for photo manipulation

Answer 26

Photoshop

Question 27

Best software to scan an image into

Answer 27

Photoshop

Question 28

Best software for manipulating an image

Answer 28

Photoshop

Question 29

Layer panel

Answer 29

the best panel to use when manipulating multiple objects on a project

Question 30

Layer mask

Answer 30

allows you to manipulate the opacity of a layer and mask out areas that you would like not to see. Non-destructive form of editing

Question 31

Industry standard software for multi-page layouts

Answer 31

InDesign

Question 32

Application used to create a book

Answer 32

InDesign

Question 33

Common shortcut keys

Answer 33

Ctrl+V = Paste Ctrl+Z = Undo Ctrl+S = Save

Question 34

Sending a quote to a printer

Answer 34

you need to indicate color, paper stock and quantity

Question 35

Screen printing

Answer 35

Uses a screen to transfer images onto a substrate (tshirt, poster, etc.)

Question 36

The proper resolution to scan a printed brochure

Answer 36

300 PPI

Question 37

Used to capture and transfer a pencil sketch to a computer

Answer 37

Flatbed scanner

Question 38

Best application for high gloss coated paper

Answer 38

Book cover

Question 39

WYSIWYG

Answer 39

What you see is what you get

Question 40

Best color palette for a printed piece

Answer 40

Pantone (PMS)

Question 41

Most important when comparing a screen image to a print image

Answer 41

Adequate lighting

Question 42

The step prior to sending a publication to a printer

Answer 42

Packaging a file

Question 43

Printer proof

Answer 43

Accuracy and paper trim are checked

Question 44

File types: PNG JPG EPS RAW BMP TIFF PDF

Answer 44

PNG – Raster, transparent background JPG – Raster, best for web EPS – Vector, can be scaled without the loss of resolution RAW – Uncompressed and unedited BMP – black and white TIFF – high quality, good for printing PDF – Vector, best format to upload a brochure to the web

Question 45

CMYK

Answer 45

Print – Subtractive Colors

Question 46

RGB

Answer 46

Web – Additive Colors

Question 47

Greyscale

Answer 47

A limited range of gray. Standard range is 10.

Question 48

Swatches

Answer 48

Used to ensure consistency of color, a designer can save sample colors

Question 49

Tint

Answer 49

Used to lighten color

Question 50

Shade

Answer 50

Used to darken color

Question 51

Most important consideration when developing a color scheme

Answer 51

Target Audience

Question 52

What colors stimulate hunger?

Answer 52

Red and yellow

Question 53

What does blue represent?

Answer 53

Calmness

Question 54

What does red represent?

Answer 54

Anger

Question 55

Resolution

Answer 55

72 set for use on the internet 300 set for use on print PPI stands for Pixels Per Inch (used for web/screens) DPI stands for Dots Per Inch (used for print)

Question 56

Bleed

Answer 56

Printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. When a document has bleed, it must be printed on a larger sheet of paper and then trimmed down.

Question 57

The best size of document for a 5x7 postcard with a full bleed

Answer 57

5.25x7.25

Question 58

Best way to backup a file

Answer 58

Offsite storage (google drive, etc)