PCCP 3 Flashcards
(46 cards)
What is prejudice?
Evaluative and affective component of a stereotype. Often negative judgement and attitudes.
What is discrimination?
Behavioural component of a stereotype.
Acting upon a negatively prejudiced attitude.
What is a Stereotype?
Cognitive social schema of a type of person or group that discounts individual differences. Mechanism of saving processing power.
What is classical conditioning?
Pavlovs dogs
Theory of learned behaviour in which stimulus-response can become automatic over time.
How can classical conditioning be used to change health behaviour?
Aversive stimuli to prevent bad habits. Eg alcohol + medication to induce nausea
What is operant conditioning?
Theory of learning behaviour.
Negative reinforcement prevents behaviour and positive reinforcement increases behaviour.
How can operant conditioning be used to change health behaviour?
Money saved towards holiday by giving up smoking.
What is social learning theory?
Theory of learnt behaviour in which people learn by modelling themselves on the behaviour of others.
More likely to copy if
- Behaviour is rewarded
- We feel able to copy the behaviour
- Copying a high status person
How can social learning theory be used to change health behaviour?
Celebrities in public health campaigns.
What is the cognitive dissonance theory?
Theory of behaviour in which we aim to reduce the discomfort that occurs when our beliefs and behaviour/outside events are inconsistent by either changing beliefs or changing our behaviour.
How can cognitive dissonance theory be used to change health behaviour?
Provide uncomfortable information about smoking to create dissonance.
But….push people to rerationalise in the wrong direction
What is the health belief model of behaviour?
Model of behaviour in which decision to act is a cost benefit balance between between beliefs about threat to health and beliefs about health related behaviour.
Eg weigh up threat of sti (likelihood/severity etc) vs wearing a condom (pros and cons)
What is the Theory of planned behaviour ?
Theory of behaviour in which 1. Attitude 2. Subjective norm 3. Perceived control Affect an intention to act. May or may not translate into action
What is the intention behaviour gap? How can it be reduced?
Intention does not translate into behaviour.
Reduced by Implementation intentions- write down concrete plans.
What are the main stages of behaviour change?
Pre contemplation Contemplation Preparation Action Maintenance Relapse
What is the difference between compliance and adherence? Which is preferable?
Compliance - extent to which the patient does what the doctor orders them
Adherence - extent to which patient behaviour coincides with agreed medical advice.
Adherence is better because more patient centred.
Give 4 reasons it may be difficult to measure adherence.
Hard to define what counts as adherence
Hard to compare different conditions
Adherence can be masked by taking medication when they know they will be tested
Can’t know medication has been taken
How can we test adherence? What might be the problem with these methods?
Observation of consumption
Pill counters
Self report
But still can’t guarantee that the medication has been taken
Give 3 patient- related factors which might influence whether the patient adheres to treatment.
Understanding of the illness and how the treatment works.
Recall of treatment regime
Beliefs about treatment and illness
Give 2 illness - related factors which might influence whether the patient adheres to treatment.
Presence and severity of symptoms
Give 4 treatment- related factors which might influence whether the patient adheres to treatment.
Complexity
Duration
Side effect profile
Give 2 psychosocial- related factors which might influence whether the patient adheres to treatment.
Psychological health
Social support
Give 2 healthcare- related factors which might influence whether the patient adheres to treatment.
Continuity of care
Communication skills of prescriber - perception of manner and competence.
What kind of interventions can improve unintentional lack of adherence?
Memory aids
Blister packs