PCM Key Terms - 7.4 Flashcards
(29 cards)
Accessibility
The ability to obtain digital information
Addressability
The ability of a consumer to identify consumers before they make a purchase
Apps (Mobile Applications)
Small, downloadable software programs that can run on smartphones and tablet devices
Blog
A contraction of “web log”; a web page that serves as a publicly accessible personal journal and online forum for an individual or organization
Bots
Electronic shopping agents or robots that comb Websites to compare prices and products or service features
Buzz
Popularity created by consumer word of mouth
Choiceboard
An interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or services), prices, and delivery options
Connectivity
Use of digital networks to provide linkages between information providers and users
Control
Customers’ ability to regulate the information they view and the rate and sequence of their exposure to that information
Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act (2004)
Regulation which, among other things, restricts information collection and unsolicited email promotions on the Internet
Cookies
Computer files a marketer can download onto the computer or mobile phone of an online shopper who visits the marketer’s Website
Crowdsourcing
Refers to the way digital media can be used to outsource tasks to a large group of people
Customer Experience
The internal response that customers have to all aspects of an organization and its offering
Customerization
The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer
Dynamic Pricing
The practice of changing prices for products in real time in response to supply and demand conditions
Eight-Second Rule
A view that customers will abandon their efforts to enter and navigate a Website if download time exceeds eight seconds
A Website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and ‘likes’ with them
Interactivity
Allows customers to express their needs and wants directly to the firm in response to its marketing communications
A business-oriented Website that lets users post their professional profiles to connect to a network of businesspeople
Online Consumers
The subsegment of all Internet users who employ this technology to research products and services and make purchases
Personalization
The consumer-initiated process of generating content on a marketer’s Website that is custom tailored to an individual’s specific needs and preferences
Podcast
Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers
Social Network
Web-based meeting place for friends, family, coworkers, and peers that allow users to create a profile and connect with other users for purposes that range from getting acquainted, to keep in touch, to building a work-related network
Spam
Communications that take the form of electronic junk mail or unsolicited e-mail
