PERCEPTION Flashcards
Definition, Nature, Importance, Stages of Perceptual Process, Perceptual Inputs in Organizations, Factors Influencing Perception, Principles of Perceptual Organization & Barriers to Perceptual Accuracy (9 cards)
What is perception?
The process of selecting, organizing, and interpreting sensory data to make sense of the world.
Who said perception is receiving and reacting to sensory stimuli?
Uday Pareek
Name the three stages of perception.
Selection, Organization, Interpretation
What is selective perception?
Only noticing what agrees with your beliefs or values.
What is the first stage of perception?
Selection
List any two external factors affecting perception.
Intensity and Motion
What is the figure-ground principle?
We distinguish a main object (figure) from its background (ground).
What is stereotyping?
Judging a person based on group characteristics.
What is the Amul girl example used for in OB?
It shows how perception and brand identity can build trust using cultural relevance.
