Perform an Analysis

Question 1

What helps you to interpret the results of your analysis?

Answer 1

Statistical outputs

Question 2

What allows you to measure the quality of an analysis?

Answer 2

Validation metrics

Question 3

Regression coefficients are a statistical output, a validation metric, or both?

Answer 3

Statistical output

Question 4

Slope and intercept are statistical outputs, validation metrics, or both?

Answer 4

Statistical output

Question 5

Mean, median, and mode are statistical outputs, validation metrics, or both?

Answer 5

Statistical output

Question 6

Confidence intervals are a statistical output, a validation metric, or both?

Answer 6

Statistical output

Question 7

Bias and variance are statistical outputs, validation metrics, or both?

Answer 7

Statistical output

Question 8

Standard deviation (STDEV) is a statistical output, a validation metric, or both?

Answer 8

Statistical output

Question 9

Correlation coefficient (R) is a statistical output, a validation metric, or both?

Answer 9

Both

Question 10

Standard errors (SE) are a statistical output, a validation metric, or both?

Answer 10

Both

Question 11

Mean error is a statistical output, a validation metric, or both?

Answer 11

Both

Question 12

Log-likelihood is a statistical output, a validation metric, or both?

Answer 12

Both

Question 13

P-values are a statistical output, a validation metric, or both?

Answer 13

Both

Question 14

R-squared is a statistical output, a validation metric, or both?

Answer 14

Validation metrics

Question 15

Adjusted R-squared is a statistical output, a validation metric, or both?

Answer 15

Validation metrics

Question 16

T-statistic is a statistical output, a validation metric, or both?

Answer 16

Validation metrics

Question 17

F-statistic is a statistical output, a validation metric, or both?

Answer 17

Validation metrics

Question 18

Durbin-Watson is a statistical output, a validation metric, or both?

Answer 18

Validation metrics

Question 19

Variance inflation factor is a statistical output, a validation metric, or both?

Answer 19

Validation metrics

Question 20

Sample size is a statistical output, a validation metric, or both?

Answer 20

Validation metrics

Question 21

What attribution model gives credit to only one touchpoint, it being the first?

Answer 21

Single-touch attribution model (first click or visit)

Question 22

What attribution model should be used to better understand how to value the first click or visit in a conversion path, especially when success is defined within a longer attribution window or a longer consideration period?

Answer 22

Single-touch attribution model (first click or visit)

Question 23

What attribution model gives no credit to impressions or later touchpoints that could have incremental effects on your conversion rate, and may oversimplify conversion paths that rely on middle- and lower-funnel activity?

Answer 23

Single-touch attribution model (first click or visit)

Question 24

Scenario:
A conversion path contained ONLY an impression, then a click, and then a visit 30 seconds later. If the click and visit happened more than 30 seconds apart, the click would get 100% of the attribution. But because the click and the visit happened less than 30 seconds apart, they count as the same touchpoint and get 100% of the credit for the conversion. What attribution model is being used?

Answer 24

Single-touch attribution model (first click or visit)

Question 25

What attribution model gives 100% of the credit for a conversion to the last click, visit, impression, or view that happened in a conversion path?

Answer 25

Last touch (including last click) attribution model

Question 26

What attribution model should you use when you want to consider only the last touchpoints in a conversion path?

Answer 26

Last touch (including last click) attribution model

Question 27

What attribution model can help you understand how to value the last touchpoint in a conversion path, especially when success is defined within a shorter attribution window or you have low-consideration conversions?

Answer 27

Last touch (including last click) attribution model

Question 28

What attribution model does not give credit to earlier touchpoints that could have incremental impact, and may oversimplify conversion paths that rely on upper- and middle-funnel activity like awareness and consideration?

Answer 28

Last touch (including last click) attribution model

Question 29

What rule-based single-touch attribution model gives 100% of the credit for a conversion to the last click or visit that happened in a conversion path?

Answer 29

Last touch (including last click) attribution model

Question 30

Scenario: A conversion path's last touchpoints contain an impression, then a click, then a visit. The visit receives 100% of the credit for the conversion. What attribution model is being used?

Answer 30

Last touch (including last click) attribution model

Question 31

Scenario: A conversion path's last touchpoints contains an impression, then a click, then a visit less than 30 after the click. Ordinarily, the visit would receive 100% credit for the conversion. The click and visit count as one touchpoint and get 100% of the credit for the conversion. What attribution model is being used?

Answer 31

Last touch (including last click) attribution model

Question 32

What attribution model considers the full conversion path and gives each touchpoint equal credit for a conversion, regardless of where it appeared on a conversion path or if it was an impression, click, or visit?

Answer 32

Even credit

Question 33

What attribution model helps you understand how to value the first touchpoint that introduced the product, the middle touchpoint that built consideration, and the last touchpoint that helped people get to the point of conversion?

Answer 33

Even credit

Question 34

What attribution model is more illustrative than actionable, since it highlights every touchpoint rather than the one(s) deserving the most credit?

Answer 34

Even credit

Question 35

What attribution model gives a specific percentage of credit for a conversion to the first and last touchpoints in a conversion path with the remaining credit distributed evenly across all intermediate touchpoints?

Answer 35

Positional

Question 36

What attribution model considers the full conversion path, but gives weighted credit to the first and last touchpoints?

Answer 36

Positional

Question 37

What attribution model helps you understand how to value the touchpoints that occurred first and last in a conversion path?

Answer 37

Positional

Question 38

What rules-based, multi-touch attribution model gives a specific amount of credit to the first and last touchpoints and distributes the rest of the credit evenly to the rest of the touchpoints in a conversion path?

Answer 38

Positional

Question 39

What attribution model gives an increasing percentage of credit for a conversion to touchpoints as they get closer in time to the conversion?

Answer 39

Time decay

Question 40

What attribution model considers the full conversion path, but gives weighted credit to touchpoints as they get closer in time to a conversion?

Answer 40

Time decay

Question 41

What attribution model helps you understand how to value the multiple touchpoints that helped lead to a conversion, but gives the most recent touchpoints more credit?

Answer 41

Time decay

Question 42

Compared to last-touch or last-click models, which attribution model better reflects how all touchpoints lead to a conversion in a way that may more realistically represent how customers interact with and consider ads as they get closer to converting?

Answer 42

Time decay

Question 43

What attribution model assigns fractional credit for a conversion to Facebook touchpoints based on their estimated incremental impact?

Answer 43

Data-driven attribution model

Question 44

What attribution model is only available on Facebook, Instagram, Audience Network, and Messenger only?

Answer 44

Data-driven attribution model